The Shark Tank

Digital marketing in all its forms can create powerful outcomes for your business. The most visible forms of digital marketing in terms of visible results for a business include search engine optimization efforts, social media campaigns, PPC advertising, and much more. One of the new digital marketing efforts that is helping businesses to expand their reach has come in the form of Google Maps. Naturally, Google Maps isn’t exactly at the front of most people’s minds when it comes to digital marketing, which has allowed its powerful new brand pin feature to go unnoticed. With Google Maps nearing 1 billion end users, this new feature is a game changer, especially for businesses with a local storefront.

How Does It Work and How Do We Know?

What is interesting about Google Maps is that for tracking leads and conversion it can be difficult to track outside of noticing more business come into your storefront. Here are some ways Google Maps is truly impacting businesses:

• Your Location Matters Less. Usually a rule of thumb is that the closer your business is to densely populated areas the more leads you’ll have. While you shouldn’t go out of you way to isolate your business Google Maps has made it easier for businesses who struggle to compete on location still gain visibility provided they geo-target correctly.
• Right Time, Right Place. It’s still important to remember that while you may have new visibility and accurate geo-targeting with Google Maps your timing still must be aligned with your consumers timing as with any Ad campaign for Google Maps to increase conversions.
• Google Analytics Integration. Performance can be tracked with some degree of ease by using tags to link user actions taken on the map page with your Google Analytics insights for accurate tracking.
• Powerful Targeting. Just like with SEO, it’s important to use the right keywords when developing Google Map’s Ads. Integrating Google Map’s with your businesses normal SEO practices can create powerful results.

3 Steps to Start Advertising on Google Maps

Here are the three steps for you to get started with Google Maps advertising:

1. Using Google Ads. By far the easiest way to begin advertising with a Google Map’s is via Google Ads. If you already use Google Ads, you can simply press the location extension button provided you have a Google My Business profile.
2. Via Google My Business. Go into your business profile account once made and then press the Create an Ad button once your accounts are linked.
3. Using the Google Ads App. Once you have your business profile connected there are three ways to advertise. The first is via the location extension if they weren’t already turned on in the first step. The second method is using the local campaign feature which not only sends your advertisements to Google Maps but also to YouTube and in search as well. The third campaign feature is the smart campaigns which provide the most attractive benefits as they come pre-optimized and geo-targeting to your business’ location.

In short, the development of Google Map’s as an advertising haven can help your business to not only bring more customers into the store but integrate your marketing efforts seamlessly to create more conversions at every level. Work with the marketing professionals at BluShark Digital to learn more.