How To Find Competitors’ Keywords: Tips & Tools
Understanding the keywords your competitors are targeting can influence your SEO strategy. Identifying keywords can help uncover opportunities to improve search engine rankings, enhance your content, and attract more traffic to your website. Integrating effective competitor keywords can help guide your SEO strategy and help you outperform other businesses in the SERP.
Before going into keyword analysis, it is important to identify your competitors. These can be direct competitors offering the same products or services or indirect companies who rank for similar keywords. Tools like Google Search and Ahrefs can help you discover rankings for the keywords your business is interested in.
Benefits of Competitor Keyword Analysis
Competitor keywords are the search terms that competitors target within their content to rank high in SERP through paid ads or organically. Collecting search terms that your competitors rely on will help you do the following:
Identify and Close Keyword Gaps
The list of high-ranking keywords that drive up the traffic to a competing business may include valuable search terms that you have not integrated into your strategy. To help close the keyword gaps you can optimize your existing content with these keywords or use them as a reference when creating new content with high traffic potential.
Adapt To Market Trends and Customer Needs
There may be a shift in the keywords that competitors optimize content for. This is a sign that the market trends or customer expectations are changing. Keeping track of the keywords used will allow you to know trends and align your content strategy.
Enhance Visibility and Rankings
Analyzing your competitors’ high-ranking keywords and pages will help identify winning patterns. You should keep track of what works best for competitors, learn why it works, and adapt the tactics to your business model.
How To Identify Your Competitors’ Keywords
There are many different ways to discover the keywords that are used by competitors. Here are some tools that will help make the process easier.
SE Ranking
SE ranking is a complete toolkit that delivers unique data insights. SE ranking has one of the largest keyword databaseswith 5 billion keywords across 188 regions. This collects keyword data from its proprietary algorithm and uses AI-powered traffic estimations. The SE ranking’s recent major data quality update gives newer and more accurate information on backlinks and referring domains. This tool also allows you to find keywords that competitors rank and compare them to your website.
Google Keyword Planner
Google Keyword Planner is a free Google service, which you can use to find competitors’ paid keywords. This tool shows core SEO metrics like search volume, competition, and suggested bid prices for each keyword. You can also organize keywords into different groups to create targeted ad campaigns.
SpyFu
SpyFu is a comprehensive SEO and PPC analysis tool that offers long-term insights to help monitor industry trends. Learn more about the valuable insights of SEO performance through estimated traffic and their list of top-performing pages and keywords. Your business can compare keywords to those of your competitors using metrics like search volume, keyword difficulty, and organic clicks.
Let BluShark Help You Craft a Custom Keyword Plan to Outperform Competitors
Understanding competitor keywords is a crucial step in enhancing your SEO strategy and boosting your online visibility. By analyzing the search terms your competitors rank for, you can close keyword gaps, adapt to market trends, and improve your rankings. To get assistance in optimizing your SEO with competitor keyword analysis, contact BluShark Digital. Our team will help you build a customized strategy to outperform your competition and attract more traffic to your website.