Promoting and Boosting Your Blog in 2022

Blog posts can be incredibly powerful tools for companies, if used correctly. A well-written blog can help individuals see what your company is about and why they should invest in your products or services. Blogs can be used to help gain trust amongst your target audience and, in return, you could gain brand loyalty with that demographic. 

Elevating your blog to the next level requires knowing how to promote your blog best and how to boost your content so that it is seen by the most significant number of people. Even the greatest of content falls short if not promoted accurately. Below you will find two primary examples that could help elevate your company to the next level when it comes to blog writing.

Using SEO to Boost Blogs

The first step to boosting your blog is ensuring that you start by considering search engine optimization (SEO). SEO is an essential tool to ensure your blog pages are being promoted to their fullest potential. If SEO is done effectively, Google will display your blog more prominently in relevant Search Engine Results Pages (SERPs). 

The first step is keyword research before even starting to write the blog. Knowing what keywords are best to target your audience will help in the beginning phases of getting your blog recognized by Google. Other SEO elements to include in blogs to help boost viewership are: using internal links to link to other relevant blog posts, using subheadings to break up large bodies of text, optimizing meta titles, tags, and descriptions. All of these elements put together will make a great blog page in Google’s eyes, and in turn, they will promote your content on SERPs.

Using Social Media to Boost Blog Exposure

Social media could be a considerable asset to boost your brand’s blog exposure. Social media allows you to market to thousands of potential customers at once, depending on the post’s reach. By posting blog content on relevant social media platforms, you allow potential customers to get to know what you do a bit better without going on your website.

When working with social media platforms, it is essential to include a link in your bio that reports back to the website. Say a consumer sees a great article, and two seconds later, they see the link to read more; likely at that point, individuals are interested enough to click. Additionally, hashtags are an excellent way to gain exposure beyond just the link in the bio concept. Using relevant hashtags helps you get your blog seen under the trending category, and as a result, could help you gain more followers and potential customers.

Contact us Today to Take Your Blogs to the Next Level

Writing a solid blog is good, but boosting that content by using SEO tactics and social media platforms is even better. Understanding what SEO does and how hashtags can be implemented to gain greater visibility may be difficult, which is why we are here to help. Here at BluShark Digital, LLC, we have worked with numerous companies to boost their posts to the next level, and we are ready to do the same for you. Contact us today to schedule a consultation.