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What to Know About Google’s November Broad Core Update

Google has recently completed the rollout of their November 2021 core update. This update is Google’s latest broad core algorithm update, the third of 2021. Broad core algorithm updates are general updates to the overall algorithm that adjusts how content...
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Google Announces 5 New Revisions to the Quality Rater Guidelines

Google recently released an updated version of its Quality Rater Guidelines, with five important revisions. These extensive guidelines are used by third-party search quality raters to rate websites and provide Google with feedback. This feedback is what influences Google algorithm...
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Google Publishes New Help Documents on Controlling Titles and Descriptions in Search

There have been some recent developments at Google that will help marketers better control Google Search results. To this end, Google released two new documents that provide guidance into these changes and what marketers can do to make the most...
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Google Page Experience Update Launching in Mid-June

Google is postponing the launch of its new page experience update to mid-June 2021. The update was originally scheduled to launch in May. This extension in time for the launch gives business/website owners another month or so to prepare for...
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Zero-Click Searches: What Do They Mean for My Business?

It is no secret that improving your search rankings drives more traffic to your website. Businesses are constantly working to improve their SEO so that they appear at the top of search results, which makes it all the more frustrating...
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