Google Search Console’s Generative AI Performance Report, the tab that shows how a site appears inside AI-generated search results, has expanded to a much wider group of sites. On August 11, 2026, Search Engine Roundtable reported that the report was appearing across every profile Barry Schwartz checked. Google’s John Mueller later confirmed on Reddit that it is not yet available on every domain. Still, the rollout has grown well beyond the limited group Google gave early access to earlier this year.

For any firm waiting to see how its site performs inside AI Overviews and other generative AI features in Search and Discover, this is the first mainstream visibility layer Google has provided.

What the Report Shows

The report appears as an expandable tab inside the main Performance report in Search Console. Once visible, it exposes five data dimensions:

• Impressions: How often URLs from the site appeared inside generative AI features in Search and Discover
• Pages: Which specific URLs earned those impressions, so the firm can identify which content is being surfaced in AI answers
• Countries: Where those impressions are coming from geographically, useful for firms with multiple market areas or regional practice groups
• Devices: Whether the impressions are on mobile, desktop, or tablet. Only available for Search results, not Discover
• Dates: Performance trends across hourly, daily, weekly, or monthly windows

There is one meaningful limitation. The report does not yet include query or click data. Firms can see that a page was surfaced in a generative AI result and how often, but not what searches triggered it or whether a user clicked through. That gap keeps the report useful as a visibility signal but not yet as a full performance measurement tool.

Why This Matters for Law Firms

Until recently, the only way a firm could tell whether its content was showing up in AI Overviews was to search for its own practice terms or check through third-party tools. That approach never scaled and rarely reflected what real prospects saw. A structured report inside Search Console changes that.

Firms can now identify which pages Google is choosing to surface inside AI-generated answers. That surfaces a specific question: are the pages winning AI Mode impressions the same pages that were driving traditional organic clicks, or are they different? In many industries, they diverge. AI systems tend to pull from pages that answer questions directly, cite sources, and cover concepts cleanly. Traditional organic winners often lean on long-tail keywords, meta optimization, and internal link equity. When those two lists do not overlap, it strongly signals that a firm’s AI-visible content and its search-visible content need different treatment.

What Firms Should Do Now

Firms that see the Generative AI Performance report inside Search Console should treat this month as a baseline period. Export the current top-page list, note which practice areas are represented, and flag pages that appear in AI impressions but rank poorly in traditional organic. Those pages are the leverage points: Google is already trusting them for AI answers, which usually means they answer questions well but may need updates to entity coverage, internal linking, or on-page structure to climb in traditional rankings.

For firms that do not yet see the report, Google’s stated criteria are straightforward: the site needs to have received enough impressions inside generative AI features to display. Sites without meaningful AI Mode or AI Overview presence will not see the report until they do. Continuing to build answer-ready content, direct question-and-answer structures, jurisdictional specificity, and cited facts is the fastest way to trigger the eligibility threshold.

This report will become one of the more useful measurement tools for AI search visibility once query and click data are added. For now, treat it as a leading indicator: which of the firm’s pages Google’s AI already thinks are worth citing.

Turn AI Search Visibility Into Action

Google’s Generative AI Performance report gives law firms a clearer picture of where their content is appearing in AI-powered search, but understanding the data is only the first step. The real opportunity is using those insights to strengthen the pages Google already trusts while identifying gaps that may be limiting visibility across both AI and traditional search results.

BluShark Digital helps law firms build data-driven SEO strategies designed to increase visibility as search continues to evolve. From content and on-page optimization to technical SEO and authority building, our team can help your firm turn emerging AI search insights into actionable opportunities.

Contact BluShark Digital today to learn how we can help strengthen your firm’s visibility across traditional and AI-powered search.