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If Site Speed Doesn’t Matter, What Factors Affect Search Visibility in Google?

Google recently announced that site speed has no effect on search visibility. This has no effect on any notable changes with traffic for a site or rankings within Google. Site speed will only affect how well your users can navigate...
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Google Announces 5 New Revisions to the Quality Rater Guidelines

Google recently released an updated version of its Quality Rater Guidelines, with five important revisions. These extensive guidelines are used by third-party search quality raters to rate websites and provide Google with feedback. This feedback is what influences Google algorithm...
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Google Publishes New Help Documents on Controlling Titles and Descriptions in Search

There have been some recent developments at Google that will help marketers better control Google Search results. To this end, Google released two new documents that provide guidance into these changes and what marketers can do to make the most...
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Google Business Profile Removes Site Manager User Role

Google Business Profile (GBP) has long been structured to include (1) owner, (2) manager, and (3) site manager roles, each carrying varying levels of responsibility. Now, however, that is all changing. Google has recently announced that starting October 24, 2021, the...
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4 New GBP Features SEOs Should Know in 2021

With limited travel during COVID-19, local search is as important as ever. To help, Google is integrating more GBP information into SERP answer boxes so that consumers can easily access up-to-date information. To help you stand out in the local...
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Google Tests Contextual Links in Featured Snippets

In late November, Google began testing the addition of contextual links in featured snippets displayed on the search engine results page (SERP). After discovering the contextual links, many digital marketing experts criticized the feature due to its poor user experience...
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Common Issues with Local Service Ads

Local Service Ads (LSAs) are a Google feature recently made available to advertisers in the legal industry. Many law firms have implemented LSAs due to their unique benefits, such as verification status and a pay-per-lead payment structure. However, since becoming...
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New GBP Attributes Feature Labels Reviews as “Positive” or “Critical”

Google Business Profile (GBP) is an important component of local search engine optimization (SEO) for lawyers and other businesses alike. For law firm SEO, maintaining a GBP profile with the proper name, address and phone number can turn clicks into clients....
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Reviews are Easier to Navigate Than Ever Before– Here’s Why That Matters

Google Business Profile (GBP) reviews have long been a way for potential customers to choose which businesses to work with. Customer reviews are a good indicator of a brand’s authenticity, and they affect the domain’s authority. Reviews also fuel local search...
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Google Business Profile Overview

Google Business Profile (GBP) provides users with valuable insights into their company’s search appearance. GBP insights are user-friendly and supply business owners with worthwhile data that is easy to locate and understand. The data provided through GBP allow users to learn...
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