Our Blog

Google Ads Extensions for Higher Click-Through-Rate (CTR)

Google Ads can be essential for ranking highly in search engine results and getting positive engagement from users. There are plenty of strategies for maximizing the chances that someone will click on your link as opposed to your competitor’s. One...
Read More

How Google Bard Is Separating Itself From ChatGPT

Many have heard of OpenAI’s ChatGPT, the advanced language model that spits out human-like information when given a command. However, not everyone has heard of Google's form of advanced language model called Google Bard. With the popularity discrepancy between ChatGPT...
Read More

Google’s New Search Generative Experience: What To Expect

For quite some time, tech experts and media gurus have been saying that artificial intelligence (AI) will transform life as we know it. (Sorry if that's a bit dramatic). As we may picture talking robots in our minds, there are...
Read More

Link Building 101: Google’s Latest Recommendations

Google recently released a new set of best practices for links in their SEO and search developer documentation. The new document was updated from its original version, which focused on creating crawlable links. Now, it includes a range of other...
Read More

How Google Search Console’s User Permissions Update Helps Small Businesses

Recently, Google updated its user permissions management features to offer more granular control over the access levels of different users. In this blog post, we'll explore why this update is helpful for small businesses and provide advice on how to...
Read More

Use Google Trends for SEO & Content Marketing

Ready to take your SEO to the next level? One of the most useful tools in your arsenal is Google Trends. Google Trends is a free and valuable resource for SEO and content marketers that identifies trends, researches keywords, and...
Read More

Are You Leveraging GBP Products?

Google Business Profiles (GBP, formerly Google My Business) is a key tool for standing out online, especially when it comes to local search. The format allows businesses to showcase both their products and services, ensuring internet users can easily compare...
Read More

Google’s Featured Snippet Now Includes Blue Highlighted Text

Last month, Google rolled out a new update to featured snippets: blue highlighted text containing the specific information that answers the search query. Additionally, the font size of the featured snippets with the highlighted text is larger than those without...
Read More

Google Experimenting with AI Integrated Search Design

Recently, news broke that Google has been toying with a new search design. This new design would incorporate Google’s new artificial intelligence into the layout of Google searches. The new AI feature “Bard” is expected to roll out sometime in...
Read More

How Google’s Continuous Scroll Can Impact SEO

Google’s continuous scroll allows users to scroll down a page of search results without having to click through to another page. While continuous scroll is a great feature for users, it can have an impact on search engine optimization (SEO)...
Read More