How Do I Build Links?

Links can be built internally, by linking two of your own pages together, or externally, by connecting links with content from other websites. Of the two, external link building is decidedly more complex but can result in better domain authority. To build internal links, all someone needs to do is include the URL of one page in either the site’s menu or within the content of a page. This allows users, as well as Google, to understand the relationship between different pages on a site. As for external link building, look for authoritative figures in related industries who would benefit from linking your content on their website, and inquire about building a connection of links.

How is SEO Different from Paid Ads?

SEO, or organic results, differs from paid ads, or Pay-Per-Click, in two main ways. First, the position of organic results differs from ad results on a search engine results page (SERP). Ad results always appear at the very top and very bottom of the SERP. On average, around 2-3 will populate in these spots depending on the search. Organic results appear in between the paid ads. The second biggest difference is the cost of visitor traffic. PPC ads have a pre-determined cost that the site owner must pay Google each time a user clicks on one of their ads. Organic traffic, on the other hand, has no direct costs associated with the number of visitors that click on their site.

Why Does a 404 or Technical Error Affect Rankings?

404’s and other technical errors are a common and unavoidable occurrence on the internet. Typically, having a few 404 errors will not impact a site’s rankings in any significant way. However, if a site has too many 404 errors, search engines may develop a negative impression of the site and stop indexing this site’s pages. This can result in two serious issues: loss of traffic volume and dead links. Visitor traffic is one important factor in SERP rankings, and a considerable decrease can drop a site’s rankings by a large amount. 404 pages also do not pass on backlink authority, so any quality links from a page that 404’s will no longer contribute to the site’s authority and hurt rankings as well.

Does Social Media Affect SEO Actual Rankings?

Social media can affect SEO actual rankings but not directly. Google has stated in 2014 that direct social signals, such as likes and shares through social media platforms, does not affect actual rankings on the search engine results page (SERP). What social media can do, however, is be an amplifier for other important SEO factors, such as backlinks, click-through rate (CTR) and content quality and authority. Producing high-quality, consistent content that receives attention through the various social media platforms allows for better online visibility for your brand, and subsequently, your website. This helps create more backlinks if your content is being shared, and more visits to your website directly from a social post.

Google Features Archives

Google Updates to Improve User Experience Through Content

These days, there's always a new update to learn. No matter the software, it's a constant cycle of learning what's new and changing. For Google, updates are all done with the same purpose: To improve user experience by focusing on...

Maximizing Your Online Presence with Google’s Continuous Scroll

Have you ever noticed that when you search for something on Google, the results seem to go on and on, with new pages loading as you scroll down the page? This feature is known as continuous scroll, but what does...

Google Business Profile Photo Insights Will Go Away

Joy Hawkins, a Google top contributor, confirmed on Friday that Google will not be migrating the Google Business Profile Photo Insights to the new performance dashboard in search. The Insights section is the Google Business Profile photo analytics section. In...

How to Earn More From Your Website With Google AdSense

The best way to monetize traffic coming to your website is by advertising third-party products and services. Though many advertising programs exist, Google AdSense is the most popular, designed to support your website with targeted ads. Understanding how Google AdSense...

New Google Features That May Impact Your Business

Google has recently rolled out several new features on their Maps Platform designed to further integrate one's business with Google Maps APIs. Such additions include Reserve, Locator Plus, an embedded store location tool, and a store locator analytics dashboard. How...

What Does Google’s New Highly Cited Label Mean for Your Business?

Google has recently launched two new features, the “highly cited label” and “alerts for rapidly evolving topics”. These additions help stop the spread of misinformation by providing more credible information that users can rely on. For your business, this means...

Are Google Ads Worth Your Money?

Google Ads are a widely used tool that allows businesses to promote their products and services online. You know those ads at the top and bottom of your search results? Those are Google Ads. While they may seem annoying to...

The Future of Spam Reduction is Here

Over the years, internet security has become a growing concern for the public. In 2020 consumers lost over $5.8 billion to fraud, a 70% increase from the previous year. In an effort to keep users safe, Google took action. In...

Google Update: URL Parameter Tools is Gone

Google recently announced that the URL search parameters tool will be leaving and that no more access to the tool will be available as of April 26, 2022. Initially launched in 2009, the tool allowed for communication with Google to...

Google Adds LSA Screened and Guaranteed Badges to Maps

Google has recently added Google Guaranteed and Screened badges to Google Maps, integrating the Local Services Ads (LSA) and boosting your business’s online reputation. This expansion provides numerous benefits to local businesses using LSAs and provides another vertical for businesses...