Our Blog

What is the Effect of Leaving Photos with Google Reviews?

Most potential customers will look up other customers' opinions before buying from a business. This makes customer reviews one of a business's most critical assets. Over the years, customer reviews have remained text-based. However, an update to Google maps and...
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Google Launches New Google Search Status Dashboard

Millions of operations, businesses, and systems depend on Google. Like any other system, however, Google is prone to outages that can result in massive disruptions. Major outages are rare, and the company works quickly to resolve issues as quickly as...
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Google Retires Web Light Webpage Transcoding

Last December, Google announced its plans to retire the seven-year-old Web Light service, stating that it is no longer useful. Launched in 2015, the service allowed users with low-end devices or slow connections to access the Internet faster. How does...
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Google Search Testing Search In Video

As of November 2022, up to 92.2 percent of all internet searches were done on Google. Although Google has gained ubiquity in the modern age, it is not the oldest search engine. Search engines like Veronica, Jughead, and Archie preceded...
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Google Launches Visual Guide to Search Elements

Are you curious about the different types of elements that can appear on a Google Search Engine Results Page (SERP)? Good news! Google has just launched a visual guide to help you understand the most common search results features. Elements...
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E-E-A-T: Google Adds Experience to Search Quality Rating Guidelines

Google recently updated its Quality Rater Guidelines (QRG), officially incorporating experience as a key factor. Outlined in a 176-page document, the guidelines provide instructions for how their search raters will examine the quality of websites. These suggestions are meant to...
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Google Pushes Universal Analytics 360 Sunset to 2024

Google Analytics is a web service offered by Google to track and report traffic insights and measurements from your websites or apps. It has officially announced it will be extending the transition from Universal Analytics 360 to Google Analytics 4...
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Google Updates to Improve User Experience Through Content 

These days, there's always a new update to learn. No matter the software, it's a constant cycle of learning what's new and changing. For Google, updates are all done with the same purpose: To improve user experience by focusing on...
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Maximizing Your Online Presence with Google’s Continuous Scroll

Have you ever noticed that when you search for something on Google, the results seem to go on and on, with new pages loading as you scroll down the page? This feature is known as continuous scroll, but what does...
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Google Business Profile Photo Insights Will Go Away

Joy Hawkins, a Google top contributor, confirmed on Friday that Google will not be migrating the Google Business Profile Photo Insights to the new performance dashboard in search. The Insights section is the Google Business Profile photo analytics section. In...
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