The Shark Tank

Google has announced 13 new upcoming software features that will be released throughout 2022. These updates are the beginning of Google's 2022 initiative "Better Together." This initiative focuses on device integration and creating a Google ecosystem, which includes numerous quality...

Google Descriptions Experiment Google has a history of frequently conducting tests on their search engine results page (SERP). Previously in 2015, they removed descriptions from the results listed. This made it possible to only see titles and URLs on the...

Over the past few years, Google’s “near me” search function has become increasingly popular. In 2019, the popularity of “near me searches” increased by 150%, and since then, the Covid-19 pandemic has only continued this trend of user search activity....

Recently, Google has been displaying podcast knowledge panels in the SERP. But what exactly does this mean for your podcast? Podcast knowledge panels first began to be featured on Google Search starting October 12, 2021. With this feature, a user...

Google recently announced that site speed has no effect on search visibility. This has no effect on any notable changes with traffic for a site or rankings within Google. Site speed will only affect how well your users can navigate...

Google recently released an updated version of its Quality Rater Guidelines, with five important revisions. These extensive guidelines are used by third-party search quality raters to rate websites and provide Google with feedback. This feedback is what influences Google algorithm...

There have been some recent developments at Google that will help marketers better control Google Search results. To this end, Google released two new documents that provide guidance into these changes and what marketers can do to make the most...

Google Business Profile (GBP) has long been structured to include (1) owner, (2) manager, and (3) site manager roles, each carrying varying levels of responsibility. Now, however, that is all changing. Google has recently announced that starting October 24, 2021, the...

With limited travel during COVID-19, local search is as important as ever. To help, Google is integrating more GBP information into SERP answer boxes so that consumers can easily access up-to-date information. To help you stand out in the local...

In late November, Google began testing the addition of contextual links in featured snippets displayed on the search engine results page (SERP). After discovering the contextual links, many digital marketing experts criticized the feature due to its poor user experience...