Our Blog

Google Launches Visual Guide to Search Elements

Are you curious about the different types of elements that can appear on a Google Search Engine Results Page (SERP)? Good news! Google has just launched a visual guide to help you understand the most common search results features. Elements...
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E-E-A-T: Google Adds Experience to Search Quality Rating Guidelines

Google recently updated its Quality Rater Guidelines (QRG), officially incorporating experience as a key factor. Outlined in a 176-page document, the guidelines provide instructions for how their search raters will examine the quality of websites. These suggestions are meant to...
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Google Pushes Universal Analytics 360 Sunset to 2024

Google Analytics is a web service offered by Google to track and report traffic insights and measurements from your websites or apps. It has officially announced it will be extending the transition from Universal Analytics 360 to Google Analytics 4...
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Google Updates to Improve User Experience Through Content 

These days, there's always a new update to learn. No matter the software, it's a constant cycle of learning what's new and changing. For Google, updates are all done with the same purpose: To improve user experience by focusing on...
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Maximizing Your Online Presence with Google’s Continuous Scroll

Have you ever noticed that when you search for something on Google, the results seem to go on and on, with new pages loading as you scroll down the page? This feature is known as continuous scroll, but what does...
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Google Business Profile Photo Insights Will Go Away

Joy Hawkins, a Google top contributor, confirmed on Friday that Google will not be migrating the Google Business Profile Photo Insights to the new performance dashboard in search. The Insights section is the Google Business Profile photo analytics section. In...
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How to Earn More From Your Website With Google AdSense

The best way to monetize traffic coming to your website is by advertising third-party products and services. Though many advertising programs exist, Google AdSense is the most popular, designed to support your website with targeted ads. Understanding how Google AdSense...
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New Google Features That May Impact Your Business

Google has recently rolled out several new features on their Maps Platform designed to further integrate one's business with Google Maps APIs. Such additions include Reserve, Locator Plus, an embedded store location tool, and a store locator analytics dashboard. How...
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What Does Google’s New Highly Cited Label Mean for Your Business?

Google has recently launched two new features, the “highly cited label” and “alerts for rapidly evolving topics”. These additions help stop the spread of misinformation by providing more credible information that users can rely on. For your business, this means...
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Are Google Ads Worth Your Money?

Google Ads are a widely used tool that allows businesses to promote their products and services online. You know those ads at the top and bottom of your search results? Those are Google Ads. While they may seem annoying to...
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