The Google Update You’ve Never Heard Of

Google’s algorithms are intricate systems used to retrieve statistics from search indexes. These automatically distribute the best-optimized keyword results for a search via a combination of ranking factors and numerous algorithms. When Google first started off, there were only small changes to its algorithms. As of today, Google has created thousands of changes, including the update we’ll discuss below – Coati.

The History of Google Panda

Released in February 2011, Google Coati first started off as Google Panda. It was released in response to a black hat SEO tactic known as “content farming.” This uses a large number of freelance writers to produce text-based web material that is specifically created to be optimized for automated search engines.

Panda’s goal was to get users well-written, quality content about experiences vs snippets of click-bait information. Before the update, Google’s search result quality was drastically falling since “content farm” websites were ranking high in the SERP. Since the update, Google now has a way to look for signals that distinguish between high-quality and low-quality websites, essentially putting an end to the “content farm” model.

How Does Coati work?

Vice President of Google Search Hyung-Jin Kim has devoted 20 years to improving the search quality for Google. He recently revealed an algorithm that nobody has heard of, the “Google Coati Algorithm,” an evolution of Panda.

It still serves the same purpose as Panda – to remove low-quality content from the SERP, including copied and duplicated content. Overall, it doesn’t rank websites that do not give value to searchers.

Why Is This Important?

With SEO, it is important to implement content strategies that align with algorithmic filters that optimize the best search results. Kim states that Coati is intended to increase the effectiveness of Google’s helpful content update and will benefit websites that are following white hat tactics. The Google Coati algorithm creates a better user experience by providing users with access to more informative and relevant content.