Google Analytics 4 is an analytics service that allows you to evaluate the flow of traffic and user engagement across your websites and applications. On April 19, 2023, Google announced four new changes to the platform’s homepage. A New Welcome...

Google Ads can be essential for ranking highly in search engine results and getting positive engagement from users. There are plenty of strategies for maximizing the chances that someone will click on your link as opposed to your competitor’s. One...

Many have heard of OpenAI’s ChatGPT, the advanced language model that spits out human-like information when given a command. However, not everyone has heard of Google's form of advanced language model called Google Bard. With the popularity discrepancy between ChatGPT...

For quite some time, tech experts and media gurus have been saying that artificial intelligence (AI) will transform life as we know it. (Sorry if that's a bit dramatic). As we may picture talking robots in our minds, there are...

Google recently released a new set of best practices for links in their SEO and search developer documentation. The new document was updated from its original version, which focused on creating crawlable links. Now, it includes a range of other...

Recently, Google updated its user permissions management features to offer more granular control over the access levels of different users. In this blog post, we'll explore why this update is helpful for small businesses and provide advice on how to...

Ready to take your SEO to the next level? One of the most useful tools in your arsenal is Google Trends. Google Trends is a free and valuable resource for SEO and content marketers that identifies trends, researches keywords, and...

Google Business Profiles (GBP, formerly Google My Business) is a key tool for standing out online, especially when it comes to local search. The format allows businesses to showcase both their products and services, ensuring internet users can easily compare...

Last month, Google rolled out a new update to featured snippets: blue highlighted text containing the specific information that answers the search query. Additionally, the font size of the featured snippets with the highlighted text is larger than those without...

Recently, news broke that Google has been toying with a new search design. This new design would incorporate Google’s new artificial intelligence into the layout of Google searches. The new AI feature “Bard” is expected to roll out sometime in...