How Do I Build Links?

Links can be built internally, by linking two of your own pages together, or externally, by connecting links with content from other websites. Of the two, external link building is decidedly more complex but can result in better domain authority. To build internal links, all someone needs to do is include the URL of one page in either the site’s menu or within the content of a page. This allows users, as well as Google, to understand the relationship between different pages on a site. As for external link building, look for authoritative figures in related industries who would benefit from linking your content on their website, and inquire about building a connection of links.

How is SEO Different from Paid Ads?

SEO, or organic results, differs from paid ads, or Pay-Per-Click, in two main ways. First, the position of organic results differs from ad results on a search engine results page (SERP). Ad results always appear at the very top and very bottom of the SERP. On average, around 2-3 will populate in these spots depending on the search. Organic results appear in between the paid ads. The second biggest difference is the cost of visitor traffic. PPC ads have a pre-determined cost that the site owner must pay Google each time a user clicks on one of their ads. Organic traffic, on the other hand, has no direct costs associated with the number of visitors that click on their site.

Why Does a 404 or Technical Error Affect Rankings?

404’s and other technical errors are a common and unavoidable occurrence on the internet. Typically, having a few 404 errors will not impact a site’s rankings in any significant way. However, if a site has too many 404 errors, search engines may develop a negative impression of the site and stop indexing this site’s pages. This can result in two serious issues: loss of traffic volume and dead links. Visitor traffic is one important factor in SERP rankings, and a considerable decrease can drop a site’s rankings by a large amount. 404 pages also do not pass on backlink authority, so any quality links from a page that 404’s will no longer contribute to the site’s authority and hurt rankings as well.

Does Social Media Affect SEO Actual Rankings?

Social media can affect SEO actual rankings but not directly. Google has stated in 2014 that direct social signals, such as likes and shares through social media platforms, does not affect actual rankings on the search engine results page (SERP). What social media can do, however, is be an amplifier for other important SEO factors, such as backlinks, click-through rate (CTR) and content quality and authority. Producing high-quality, consistent content that receives attention through the various social media platforms allows for better online visibility for your brand, and subsequently, your website. This helps create more backlinks if your content is being shared, and more visits to your website directly from a social post.

Google Features Archives

Changes to Google’s FAQ Rich Results

As a leader in the search engine realm, Google often introduces changes that impact how websites are displayed in search results. For this reason, it is essential to understand and keep up with the ongoing changes to optimize SEO results...

The Importance of the URL You Link to in Google Business Profile

The URL listed on your Google Business Profile is likely your business's first point of contact with a potential consumer. As such, it’s important to choose a URL for the best first impression and customer experience. The link should lead...

Everything You Need To Know About Google Analytics 4

Data is the key to unlocking insights and making informed decisions in today's digital landscape. When it comes to website analytics, Google Analytics has long been a go-to tool for businesses looking to track and analyze their online performance. Recently,...

New Features in Google Analytics 4

Google Analytics 4 is an analytics service that allows you to evaluate the flow of traffic and user engagement across your websites and applications. On April 19, 2023, Google announced four new changes to the platform’s homepage. A New Welcome...

Google Ads Extensions for Higher Click-Through-Rate (CTR)

Google Ads can be essential for ranking highly in search engine results and getting positive engagement from users. There are plenty of strategies for maximizing the chances that someone will click on your link as opposed to your competitor’s. One...

How Google Bard Is Separating Itself From ChatGPT

Many have heard of OpenAI’s ChatGPT, the advanced language model that spits out human-like information when given a command. However, not everyone has heard of Google's form of advanced language model called Google Bard. With the popularity discrepancy between ChatGPT...

Google’s New Search Generative Experience: What To Expect

For quite some time, tech experts and media gurus have been saying that artificial intelligence (AI) will transform life as we know it. (Sorry if that's a bit dramatic). As we may picture talking robots in our minds, there are...

Link Building 101: Google’s Latest Recommendations

Google recently released a new set of best practices for links in their SEO and search developer documentation. The new document was updated from its original version, which focused on creating crawlable links. Now, it includes a range of other...

How Google Search Console’s User Permissions Update Helps Small Businesses

Recently, Google updated its user permissions management features to offer more granular control over the access levels of different users. In this blog post, we'll explore why this update is helpful for small businesses and provide advice on how to...

Use Google Trends for SEO & Content Marketing

Ready to take your SEO to the next level? One of the most useful tools in your arsenal is Google Trends. Google Trends is a free and valuable resource for SEO and content marketers that identifies trends, researches keywords, and...

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Our Blog

Changes to Google’s FAQ Rich Results

The Importance of the URL You Link to in Google Business Profile

Everything You Need To Know About Google Analytics 4

New Features in Google Analytics 4

Google Ads Extensions for Higher Click-Through-Rate (CTR)

How Google Bard Is Separating Itself From ChatGPT

Google’s New Search Generative Experience: What To Expect

Link Building 101: Google’s Latest Recommendations

How Google Search Console’s User Permissions Update Helps Small Businesses

Use Google Trends for SEO & Content Marketing