A domain name is the address of your website, or the URL that people use to access your site when searching for it. These are the words between the “www.” and the “.com”. Put simply, the domain name gives your...

When it comes to designing your website, less is more. Just as if you were designing the interior of a house, including fewer features on your website does not have to mean it must have an unappealing look. On the...

Google Analytics has many metrics that a website owner may use to evaluate user visits and interactions with their site. One metric in particular that garners heavy attention is bounce rate. However, knowing how to use and interpret this data...

Internal links are a simple but often overlooked way to help optimize a website. In addition to helping users efficiently navigate your site, internal links have other beneficial properties. When used well, they can be a great opportunity for a...

In today’s digital age, users expect to receive information immediately. As a result, ensuring your website loads quickly is crucial for both SEO and user experience. Slow websites tend to give visitors a negative impression, leading them to have little...

Crawling a website is one of the first actions Google takes to analyze pages and present results. Crawling occurs when the Google bot scans a website, visiting each individual page and following each link. The results from a crawl are...

In May, Google announced that it will support Frequently Asked Question (FAQ) page schema and How-to structured data on Google Search and Google Assistant. FAQ page schema can be used on traditional FAQ pages on your site but can also...

As your website grows with pages, blogs, FAQ’s, or informational content, there is the increasing likelihood that an internal or external link will break along the way. Manually checking every link on every page can help, but this strategy becomes...

The Yoast 11.2 update allows a user to include an image, avatar, or logo in the structured data graph. There is also a new filter that allows you to disable link indexation. In addition, Yoast revealed that it will no...

At BluShark Digital, we are always doing our best to help our clients boost their SEO rankings and overall digital brand presence. When developing a WordPress site there are a multitude of plugins available that can positively or negatively impact...