The Shark Tank

If you are trying to create high-quality content for your site, you may think that the images are not that important. But the images on your site may be the reason potential new clients decide to keep reading or click off your site.

Every element of content creation is extremely important, they all support each other to produce an excellent experience for your readers. Naturally, images are going to draw attention to them, whether you intend to do so or not, so it is essential to search for relevant and high-quality images to support the caliber of your content.

Where to Start Your Image Search

First you want to ask yourself, what is your brand? This can help you decide what to look for in pictures. Depending on your company’s practice, you want to adjust if the pictures are more people-centric or have more relevant objects. Relevancy is also very essential, to start your search, consider thinking of your keywords and searching for them.

Another good rule of thumb is to pull from your content itself, if you have a blog talking about personal injury, add a picture of the specific area of personal injury you are taking about. Having pictures that do not match your content can only hurt you, for example if your blog is talking about car accidents, and your main picture is a bicycle, this will only distract your readers, and pull focus away from the blog itself.

Sites to Find Your Quality Images

When looking for images, you want to steer toward sites that have royalty-free images.  The following sites have completely free images that you can download directly to your computer.

• Pixel
• Canva
• Pixabay
• Unsplash
• Flickr

If these sites do not have what you are looking for, consider extending your search to these sites that have a small fee to use their royalty-free images.

• Shutterstock
• IStockPhoto
• Adobe
• Canva Pro
• Deposit Photos
• Getty Images
• Eyeem
• Snappa

Browse these sites before purchasing a membership to figure out which one has more relevant photos for your site.

Take Your Time When Planning Photos for Your Content

Choosing photos might seem like a very quick task but try not to rush when picking your photos. Your photos are the focal point of your content, and your readers will value higher quality and relevant images. Better yet, work with a digital marketing agency like BluShark Digital who can take charge of the process for you. Reach out to our team to learn more.