How Do I Build Links?

Links can be built internally, by linking two of your own pages together, or externally, by connecting links with content from other websites. Of the two, external link building is decidedly more complex but can result in better domain authority. To build internal links, all someone needs to do is include the URL of one page in either the site’s menu or within the content of a page. This allows users, as well as Google, to understand the relationship between different pages on a site. As for external link building, look for authoritative figures in related industries who would benefit from linking your content on their website, and inquire about building a connection of links.

How is SEO Different from Paid Ads?

SEO, or organic results, differs from paid ads, or Pay-Per-Click, in two main ways. First, the position of organic results differs from ad results on a search engine results page (SERP). Ad results always appear at the very top and very bottom of the SERP. On average, around 2-3 will populate in these spots depending on the search. Organic results appear in between the paid ads. The second biggest difference is the cost of visitor traffic. PPC ads have a pre-determined cost that the site owner must pay Google each time a user clicks on one of their ads. Organic traffic, on the other hand, has no direct costs associated with the number of visitors that click on their site.

Why Does a 404 or Technical Error Affect Rankings?

404’s and other technical errors are a common and unavoidable occurrence on the internet. Typically, having a few 404 errors will not impact a site’s rankings in any significant way. However, if a site has too many 404 errors, search engines may develop a negative impression of the site and stop indexing this site’s pages. This can result in two serious issues: loss of traffic volume and dead links. Visitor traffic is one important factor in SERP rankings, and a considerable decrease can drop a site’s rankings by a large amount. 404 pages also do not pass on backlink authority, so any quality links from a page that 404’s will no longer contribute to the site’s authority and hurt rankings as well.

Does Social Media Affect SEO Actual Rankings?

Social media can affect SEO actual rankings but not directly. Google has stated in 2014 that direct social signals, such as likes and shares through social media platforms, does not affect actual rankings on the search engine results page (SERP). What social media can do, however, is be an amplifier for other important SEO factors, such as backlinks, click-through rate (CTR) and content quality and authority. Producing high-quality, consistent content that receives attention through the various social media platforms allows for better online visibility for your brand, and subsequently, your website. This helps create more backlinks if your content is being shared, and more visits to your website directly from a social post.

Organic SEO Strategies Archives

Does SEO Help a Business Remain Profitable?

Approximately 20%-45% of new businesses fail in their first five years of being open, as reported by the U.S. Bureau of Labor Statistics. This number is exceptionally high, especially considering that at least half have an online website. A business's...

Passive vs. Active Marketing with SEO

When making a digital marketing strategy, your website needs to be able to stand on its own while also influencing other websites. That is where understanding the delicate line between passive and active SEO comes into play. To better understand...

How to Easily Incorporate SEO Into Everyday Business

SEO can help your business grow and stay competitive with other companies similar to yours. Developing a strategy to make your website more visible on search engines such as Google is essential. SEO can be difficult to understand initially, but...

LinkedIn Now Lets You Add an SEO Title and Description

As a business person or owner, you’re always looking for ways to grow your audience and increase your visibility online. While there are many ways to increase visibility, posting articles on LinkedIn is among the most effective for growing your...

What is Public Web Data and How Can It Help SEO?

Web data is currently undergoing a revolution in the business world. Businesses in a variety of industries, including retail, e-commerce, and more, are becoming aware of the massive amount of public online data that is now available. A new world...

How Google’s Continuous Scroll Can Impact SEO

Google’s continuous scroll allows users to scroll down a page of search results without having to click through to another page. While continuous scroll is a great feature for users, it can have an impact on search engine optimization (SEO)...

Keywords vs. Topic Clusters

While keyword stuffing in your blogs and web pages may have produced results in the past, the marketing world is leaving that behind and moving toward a new strategy: content pillars and topic clusters. To be clear, keywords should still...

How Can I Improve Building Links?

Obtaining an abundance of high-quality links on your website and throughout the internet is vital for your firm to become better recognized on Google. By attaining relevant and quality backlinks, your firm can achieve a higher rank on Google result...

How Long Will it Take for My Site to Rank on Google?

Google rankings refer to the placement on the Google search engine result pages (SERPs) for a given search term. Sites that rank higher appear on or closer to the first page for that term, increasing their chances of being seen,...

Understanding On-Page SEO

An effective search engine marketing (SEM) strategy can be split into two parts: paid listings and organic listings. Organic listings, also known as search engine optimization or SEO, are supported by four pillars, with On-Page SEO being one of them....