The Shark Tank

If you are working to enhance your online presence through SEO, ensuring the quality of your written content is likely front of mind. Although having high-value, unique content is an essential part of optimizing your website, it is also important...

Title tags are a search engine optimization (SEO) tool that many digital marketing professionals use to boost their clients’ online presence. When utilized properly, title tags give Google bots a short summary of the page content that allows it to...

Non-profit organizations are increasingly using search engine optimization (SEO) due to its unique benefits. While resources are required to build and maintain rankings, SEO offers a cost-effective alternative to pay-per-click (PPC) advertising and other expensive marketing tactics. Additionally, a strong...

Trying to measure the success of SEO efforts can be a daunting task. The number of factors that play a role in Google’s search algorithm coupled with overwhelming pools of data can make it difficult to reach cut-and-dry conclusions. The...

Search engines like Google continuously update and adapt their algorithms to prioritize content that is most relevant to users’ interests. Over the last few years, users have been drawn increasingly towards videos, and it is estimated that by 2021, 80%...

When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? Both PPC and SEO are crucial to a successful digital marketing strategy, but how each...

In recent years, tech giants have released personal assistants like Google Home, Apple’s Siri and Amazon’s Alexa. As a result, more and more people are using their voices to search Google. With voice searches expected to grow over the next...

While some people just see Google as their primary search engine, webmasters see it as their livelihood. Any minute changes or updates to Google’s algorithms can mean drastic shifts in SERP rankings, website traffic, and business altogether. As such, SEOs...

A digital marketing campaign often relies on a handful of key performance indicators to determine success, with one of these being click-through rate (CTR). As Google continues to advance its algorithms and add new features, CTRs are increasingly important to...

Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms for rankings and monitoring, but these algorithms are informed by people who evaluate pages...