How Do I Build Links?

Links can be built internally, by linking two of your own pages together, or externally, by connecting links with content from other websites. Of the two, external link building is decidedly more complex but can result in better domain authority. To build internal links, all someone needs to do is include the URL of one page in either the site’s menu or within the content of a page. This allows users, as well as Google, to understand the relationship between different pages on a site. As for external link building, look for authoritative figures in related industries who would benefit from linking your content on their website, and inquire about building a connection of links.

How is SEO Different from Paid Ads?

SEO, or organic results, differs from paid ads, or Pay-Per-Click, in two main ways. First, the position of organic results differs from ad results on a search engine results page (SERP). Ad results always appear at the very top and very bottom of the SERP. On average, around 2-3 will populate in these spots depending on the search. Organic results appear in between the paid ads. The second biggest difference is the cost of visitor traffic. PPC ads have a pre-determined cost that the site owner must pay Google each time a user clicks on one of their ads. Organic traffic, on the other hand, has no direct costs associated with the number of visitors that click on their site.

Why Does a 404 or Technical Error Affect Rankings?

404’s and other technical errors are a common and unavoidable occurrence on the internet. Typically, having a few 404 errors will not impact a site’s rankings in any significant way. However, if a site has too many 404 errors, search engines may develop a negative impression of the site and stop indexing this site’s pages. This can result in two serious issues: loss of traffic volume and dead links. Visitor traffic is one important factor in SERP rankings, and a considerable decrease can drop a site’s rankings by a large amount. 404 pages also do not pass on backlink authority, so any quality links from a page that 404’s will no longer contribute to the site’s authority and hurt rankings as well.

Does Social Media Affect SEO Actual Rankings?

Social media can affect SEO actual rankings but not directly. Google has stated in 2014 that direct social signals, such as likes and shares through social media platforms, does not affect actual rankings on the search engine results page (SERP). What social media can do, however, is be an amplifier for other important SEO factors, such as backlinks, click-through rate (CTR) and content quality and authority. Producing high-quality, consistent content that receives attention through the various social media platforms allows for better online visibility for your brand, and subsequently, your website. This helps create more backlinks if your content is being shared, and more visits to your website directly from a social post.

Organic SEO Strategies Archives

Monthly SEO Tasks to Enhance Your Website’s Performance

Search Engine Optimization (SEO) is crucial to maintaining and improving your website's visibility and performance in search engine results. In this blog, we will explore some essential tasks that can help you enhance your website's performance and optimize it for...

Identifying User’s Search Intent Can Help With Your SEO Strategy

When you are using a search engine, you have an intent behind your search query. In other words, you have a specific goal that you are trying to accomplish using the search. Even when you're typing quickly, and the words...

The Power of Link-Building: Elevate Your Digital Marketing Strategy

In the vast world of digital marketing, link-building is one powerful technique that stands tall as a catalyst for website visibility, search engine rankings, and organic traffic growth. In this blog post, we will explore the significance of link-building and...

How Long Does it Take to See Results From Link Building?

Building links for your business’s website can greatly increase your site’s online visibility and authority to attract new clients. Building links can be an extensive process, but it is worth it when your business sees an increase in website traffic...

Understanding Organic SEO

Organic search engine optimization, or organic SEO for short, increases your ranking within unpaid search engine results. These strategies can include an algorithm-driven campaign, keyword research, content creation, link building, and more. Below are more in-depth explanations of optimizing for...