The Shark Tank

Search engines like Google continuously update and adapt their algorithms to prioritize content that is most relevant to users’ interests. Over the last few years, users have been drawn increasingly towards videos, and it is estimated that by 2021, 80%...

When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? Both PPC and SEO are crucial to a successful digital marketing strategy, but how each...

In recent years, tech giants have released personal assistants like Google Home, Apple’s Siri and Amazon’s Alexa. As a result, more and more people are using their voices to search Google. With voice searches expected to grow over the next...

While some people just see Google as their primary search engine, webmasters see it as their livelihood. Any minute changes or updates to Google’s algorithms can mean drastic shifts in SERP rankings, website traffic, and business altogether. As such, SEOs...

A digital marketing campaign often relies on a handful of key performance indicators to determine success, with one of these being click-through rate (CTR). As Google continues to advance its algorithms and add new features, CTRs are increasingly important to...

Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms for rankings and monitoring, but these algorithms are informed by people who evaluate pages...

Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (PPC) strategies. While both methods have beneficial qualities on their own, a combined SEO and PPC approach can...

Optimizing your website to rank in Google search results is important for any business. This is an ever-changing process. Google frequently updates its algorithms to provide more accurate and relevant information to searchers. In January, Google announced and released its...

Google recently released a brand-new feature for mobile devices: the Discover feed. Google Discover displays a personalized list of pages and news items on topics it believes may interest users. Google curates this content based on web and app activity,...

Google’s June 2019 core algorithm update is one for the books in that this was the first time Google announced an update before release. Core algorithm updates can be difficult to decipher because they are broad and encompass a number...