Does SEO Help a Business Remain Profitable?

10 Apr, 2023 Organic SEO Strategies

Approximately 20%-45% of new businesses fail in their first five years of being open, as reported by the U.S. Bureau of Labor Statistics. This number is exceptionally high, especially considering that at least half have an online website. A business’s website makes it easy for people to interact with companies online and find information such as directions, what the company sells, and contact information. But how can you make the most of having a website online if you have noticed a dent in your revenue?

What is Search Engine Optimization?

Search Engine Optimization (SEO) is one of the most effective ways to maximize traffic to a website. SEO is a process of using tactics to rank higher on search engines like Google and reach more people. These tactics include content optimization, inbound links, and keyword research. SEO has been associated with increased sales and profit because it generates more leads instead of constantly spending money on sponsored advertisements.

SEO as Reliable Revenue

Since search engines are constantly changing and businesses are continually expanding, search engine optimization helps to research and keep up to date with the latest changes. SEO is profitable and can provide sustainable revenue if implemented properly. With this reliable revenue, hiring new team members and scaling your company can become more manageable.

SEO’s Other Benefits

Search engine optimization not only increases revenue; it can also provide other benefits to your company. This includes the maximization of PPC campaigns. SEO is unpaid marketing, and PPC (Pay-Per-Click) is a form of paid marketing. They have been proven to work well together by helping to provide credibility so your company can rank high organically and non-organically. Using specific keywords, local SEO can help your company rank better in local searches, such as “lawyers near me.” This can help your company reach more localized clients who are more likely to use your service than someone out of state.

Finding an Agency That’s Right For You

SEO may take a while to set up and learn about; however, some marketing firms specialize in this 24/7 ever-changing specialty. SEO businesses enjoy interacting with companies to help collaborate with them rather than just being in a back-office environment. A marketing firm may offer SEO services, and some may not, but a firm specializing in SEO, like BluShark Digital, can help transform your business. Don’t let your competitors steal your company’s top search ranking; contact us today to set up a consultation.