Organic Versus Paid Search Traffic

When focusing on Search Engine Optimization (SEO) for your practice, traffic is a key factor and metric. Website traffic refers to the users that visit a website. However, there are different forms of website traffic and understanding the differences can help you realize what needs improvement for your SEO. This article will discuss organic traffic and paid traffic.

Organic Traffic

Organic traffic is any traffic that comes to your site from a search engine but that your business did not pay for. While this definition makes it sound like organic traffic refers to users naturally finding your website (and, therefore, being out of your control), this is certainly not the case. Aside from branded traffic, organic traffic is a direct result of SEO practices. When a business utilizes SEO best practices, it should see its search engine rankings improve. Search engine users are more likely to trust and explore websites ranked higher on the search engine result page.

Due to this, organic traffic should increase when SEO is expanded or improved upon. Your practice can improve its SEO through keyword research, content publishing, internal linking, and many other strategies.

Paid Traffic

Simply put, paid traffic is traffic that you paid for. It is traffic that comes from a paid search campaign that you have launched on a search engine, like Google or Bing. Paid ad campaigns can be considered part of SEO, so paid traffic, too, is part of a robust SEO strategy. Paid ads can be influential to web users because their messages can be more targeted to precisely what the user has searched.

While one can exist without the other, driving both organic traffic and paid traffic is an excellent combination for SEO. When a search engine user sees your practice’s website at the top of their results page in the form of an advertisement, as well as the top organic choice, they will be more inclined to click on your site and become a customer down the road.  

For more information about organic versus paid traffic, or more personalized help driving traffic to your website, call BluShark Digital or request a site evaluation. BluShark is a leading SEO provider for law firms and medical practices across the United States. Let us help you make an impression online!