Creating a Trustworthy Website
Creating a website can be a challenge—and making sure that consumers feel confident in trusting the product or service that you are selling can be even harder. However, there are some easy ways to help in creating that feeling of trust between your site and the consumer.
1. Display Trust Seals
Security badges, such as SSL certificates, Better Business Bureau accreditation, certificates of excellence, and other seals that show your site as being legitimate and safe for the consumer can have a major impact when it comes to their decision to trust the security of any potential financial transactions through your site.
2. Display Reviews and Testimonials
Showing social proof of the legitimacy and quality of your product or service can be invaluable in the eyes of the consumer, as these reviews give an outsider’s opinion. In addition, displaying your social media accounts or news mentions on your website provides further verification of your claims.
3. Provide Clear & Detailed Policies
Be upfront and honest about pricing, return policies, money-back guarantees, and any other information regarding purchasing. Establishing clear policies and making those policies easy to access and understand can be very valuable to a consumer.
4. Be Cautious Regarding Advertising
Pop-up and banner ads can help generate extra revenue on your site, but it is important to consider that too many of these types of ads could seem like spam and delegitimize your site.
5. Add Contact Information
Having a way for consumers to contact you is very important for the success of your business. Clearly placing your company phone number and address could show consumers that you are not only an established business but are also available to assist them if needed. Consumers should feel like they are able to rely on your business to serve their needs and answer any questions they may have about your product or service.
By applying these concepts to your website, you could see higher levels of trust in you and your product or service. For more tips, call BluShark Digital today to see how we could help you with your website!