Keywords vs. Topic Clusters

21 Feb, 2023 Organic SEO Strategies

While keyword stuffing in your blogs and web pages may have produced results in the past, the marketing world is leaving that behind and moving toward a new strategy: content pillars and topic clusters. To be clear, keywords should still have a place in your overall content marketing strategy, but they aren’t as strong of a factor as they once were. Search engines are continuously updated, and with each change, they become more intelligent and sophisticated at understanding content.

What are Pillar Pages and Topic Clusters?

Pillar pages cover a specific topic at a broad, high-level view. Each pillar page contains hyperlinks, which lead searchers to topic cluster pages. Topic clusters go more in-depth about specific material within the overall pillar. Pillar pages should be longer than the average blog but not too in-depth, as this will take away from the topic cluster. Pillar topics should allow you to delve further into them when developing content.

The Pillar Page Content Creation Process

The next step of the process is to create content based on your plan for pillar pages and topic clusters. Your content should provide your audience with a good user experience. The better the experience, the more time they will spend on your pages—and the higher Google will rank your content. The content you are creating should be easy to read and allow for optimization later down the line. Including internal linking is also essential in your pillar strategy.

Learn More About How Pillar Pages and Content Clusters Can Help Your Business

With the digital landscape constantly changing, rely on the BluShark Digital team to ensure your content is always up to date for Google and potential clients. To learn more, contact us today.