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How Long Will it Take for My Site to Rank on Google?

Google rankings refer to the placement on the Google search engine result pages (SERPs) for a given search term. Sites that rank higher appear on or closer to the first page for that term, increasing their chances of being seen, chosen, and getting traffic. Few users click past the first page of Google and most only click the first result. In short, ranking higher on Google is one of the best ways to increase traffic.

How Long Does it Take to for a Site Rank?

Unfortunately, the answer almost anyone will give you to this question is, “it depends.” Every site, sector, and keyword is different and will be treated differently by Google.

Getting any ranking on Google depends on the technical state of the website and can take anywhere from months to years. But most sites don’t just want whatever ranking they can get and are looking to climb those rankings for high volume/money keywords. Once again, the realities of how long this process depends on hundreds of factors. However, there are some things you can know for sure about top-ranking sites.

What the Data Says About Ranking at the Top of Google

Ahrefs conducted a study analyzing top-ranking pages on Google for over 2 million keywords. The study found that only 22% of sites created within the past year ranked in the top ten search results. First results on page one had existed on Google for an average of more than 950 days. The 10th result on the first page took an average of 650 days to rank.

In conclusion, it can take several years to get to the first page of Google’s search results. Other statistically significant factors that contributed to higher rankings included competitiveness of industry, presence of backlinks, keyword-rich content, and more.

How to Rank Higher, Sooner

Implementing SEO strategies can help you see better rankings on Google and overall yield better results for your firm. Creating quality content with effective keywords can help you stand out over your competitors. Obtaining backlinks also works to build your site’s authority with Google faster. Invest in building/updating your pages and implementing a backlink strategy to rank higher and drive more traffic to your site.

Get SEO Strategies from BluShark Digital

Investing in all areas of SEO is critical to see results but handling an all-encompassing SEO strategy can be time and resource-consuming. BluShark Digital is committed to staying up-to-date on the latest Google algorithm updates and SEO best practices and can help our clients reach their ranking goals. If you want to see your site rank higher, contact us to get started.