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The world of search engine optimization (SEO) is constantly changing. With seemingly unlimited tracking tools at your disposal, it becomes increasingly tempting for both experts and beginners to optimize their websites based on numerical metrics from various SEO tools. The...

A recent study by Andrew McLeod seemed to draw a considerable link between Core Web Vitals and search engine rankings. In any case, Google's Search Advocate, John Mueller, has explained this phenomenon somewhat. He believes that although the Core Web Vitals...

While domain authority (DA) has conventionally been the main benchmark for link quality assessment, sometimes it cannot represent the actual condition. Despite impressive scores, many sites with a high DA fail to perform well in real web traffic or search...

On-page SEO is a form of search engine optimization entirely within your control. You decide the topics, keywords, target audience, and goals for each strategy you implement. Mastering on-page SEO can boost your visibility and improve your rankings. Here is...

Having a sound SEO strategy is important when trying to navigate search rankings and gain leads. Continuously monitoring and updating your SEO strategy can help maximize your reach and potential to attract both new and previous clients. Not sure if...

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two of the most important marketing tools when it comes to digital marketing. In fact, these strategies make up for 68% of website traffic. SEO focuses on organic search and PPC focuses...

AI is becoming increasingly integrated into our everyday lives and has impacted how marketers build SEO strategies. We are seeing expansions to the previously relied upon Retrieval-Augmented Generation AI model. Specifically, there is pressure to develop standard operating procedures to...

Understanding the keywords your competitors are targeting can influence your SEO strategy. Identifying keywords can help uncover opportunities to improve search engine rankings, enhance your content, and attract more traffic to your website. Integrating effective competitor keywords can help guide...

Sometimes, your website’s traffic graph can look like the stock market during a wild trading day. Those spikes and dips can be stress-inducing for anyone relying on web traffic. If you own or manage a site, seeing dramatic shifts might...

Understanding SEO tactics and strategies is crucial for your website to perform. You want your content to have the highest reach, engagement, and interaction. Advanced SEO techniques can help your website achieve this. Here are five tips that you can...