The Shark Tank

As it’s commonly said: It’s hard to get to the top, but it’s even harder to stay there. This saying can be true when it comes to Search Engine Optimization (SEO), too. The practice of SEO is never complete or...

Noticing that your website is less popular than it used to be–whether last week, last month or last year–can be stressful. However, you can use specific strategies to determine why this has happened and what to do about it. You’ll...

An FAQ (Frequently Asked Questions) page on a website addresses questions most commonly asked by customers. The purpose of these pages (often displayed with clickable drop-down menus for each question/answer) is to pose a question and answer it concisely. Hypothetically,...

SEO is an excellent tactic for companies looking to get noticed on Google, but it's essential to do it correctly. You want your company to be visible when someone searches for your services, ranking your company higher on Google can help...

Search Engine Optimization (SEO) is one of the most critical aspects of digital marketing. However, it can often be overlooked. With Google constantly releasing updates, many have given up on SEO and announced that it is now irrelevant or dead....

As Google continues to withhold more information from webmasters, keyword research is becoming increasingly difficult. If you're new to Search Engine Optimization (SEO) and online marketing, you might not recall a period when you could see every keyword that brought...

Search Engine Optimization (SEO) is an important part of digital marketing as it enables business to gain better visibility and increase webpage traffic. There are many components of SEO that users can take advantage of to create new opportunities and...

In today’s digital world, receiving positive, descriptive reviews is a necessity for any business. Online reviews are more than just a medium for customers to express themselves; they play a critical role in generating buzz and allow your product or...

Today, marketers rely on data and research to plan effective campaigns, make decisions, build audiences, and so much more. However, data can be overwhelming and difficult to understand if you don’t know what you’re looking for. Thus, here are some...

So, which do you think is the superior option? Well, that depends on your sector as well as your financial constraints. Both SEO and a well-structured PPC strategy, in theory, should lead to the best outcomes for a company. While...