The Shark Tank

Building links for your business’s website can greatly increase your site’s online visibility and authority to attract new clients. Building links can be an extensive process, but it is worth it when your business sees an increase in website traffic and leads. After investing money into a link-building campaign, it is reasonable to want to know when you will see results.

First, What is Link Building?

Link building is the process of getting other websites to link to your site. This strategy, also called backlinking, is extremely valuable to strengthen a business’ search engine optimization (SEO), making your website more easily accessible, relevant, and popular when consumers look something up online through a search engine like Google. Since Google determines what websites rank the highest within different search queries, increasing your website’s relevancy will help your business rank higher and, in turn, get more visibility.

Factors That Impact How Fast You’ll See Results

There are multiple factors that will impact how fast you’ll see results from your link building efforts, including your website’s authority, your competition, and the resources you invest.

1. Authority

All websites have different levels of authority, and we measure authority in one primary way – domain ranking. Let’s unpack it.

Domain ranking is a website’s popularity compared to others, especially competitors in the same industry. This popularity is determined primarily by the website’s backlink profile or the number of backlinks a site has. Backlinks are links from one page on one website to another. In other words, your website receives a backlink when another website links to your site.

The best way to earn backlinks is to produce high-quality content that other sites will want to source. For instance, data-driven studies and infographics are seen by search engines as great content for other websites (particularly journalistic publications and blogs) to reference and cite in their articles. The more backlinks, the more traffic you’ll likely have to your site and, therefore, the more new clients you might find.

If your business’s website started with a reasonably high domain ranking (10-30 is average, 30-40 is good, and 60+ is excellent), you will likely see faster results from your link building. On the other hand, if you start with an average or low domain ranking, it could take longer to see increased traffic to your site.

2. Competition

Competition also affects how quickly you will see results from your link-building efforts. So many businesses offer the same or similar products or services to meet consumers’ diverse needs. Because of this, there are lots of businesses trying to increase their website’s visibility and traffic, and many are using the same strategies to do this.

However, suppose your business is in a niche with low competition and consequently wants to target low-competition search queries, keywords, and phrases that consumers search for online to find what they are looking for; you will likely see results sooner.

3. Resources

How much time, energy, and money are you investing in link-building strategies? It will take some time to increase your website’s performance (traffic, engagement, and conversions), no matter how much money you invest. Yet, the more resources you dedicate to your link-building campaigns, the more likely you will see positive results sooner.

That being said, if you are looking for a digital marketing agency specializing in search engine optimization, link building, and content development, contact us at BluShark Digital, and we can evaluate your site and help take it to the next level!