The Shark Tank

SEO can seem daunting to many business owners who may not have experience in marketing and advertising. Business owners may be wary of the intricacies of SEO and the cost-effectiveness of the strategy. When broken down, SEO is a straightforward way to increase your presence online and attract new customers. Below you will find SEO strategies that can be an excellent way to increase growth for your business.

Buying Backlinks

Backlinks are links in one website page that link to another page on a different website. Obtaining backlinks is a very effective way to prove to Google that you are a trustworthy, knowledgeable website that searchers on Google can trust. This is important for your SEO strategies because Google considers backlinks a vote of authority, indicating you are a reputable company. More importantly, if your website is backlinked to several reputable websites, it will signal to Google you have expertise in your field and will help with your ranking on Google search result pages.

Another benefit of backlinks is that they drive traffic to your website. This occurs through referral traffic, as people click links in other articles and webpages that take searchers to your website. It is also essential to ensure you buy any backlinks legally so that Google does not flag your company for potentially buying faulty and illegal links.

Make Your Company Competitive

If you aren’t investing in SEO strategies, the chances are that your competition is. Companies that invest time and money into SEO frequently outrank companies that aren’t as concerned with SEO, allowing them to appear higher in search results and bring in more leads. Studies show that 90% of online traffic occurs on the first page of search results, so if you are not investing in SEO, the chances of acquiring new customers from google searches are much lower. By investing in SEO strategies, your company will appear higher in search results and increase your standing against competing businesses.

Website Navigation

Investing in SEO will increase your chances of being seen by potential customers, and updating your website is a significant component of driving traffic to your business. People like to see high-functioning, modern designs on websites. If you update your website and optimize it for search engines, you will see increased traffic follow. Start a company blog with helpful information and include links. If you consistently put out high-quality and informative information, Google will also factor that into ranking your site.

If you need a company website, a great platform to use is WordPress. You can find many instructions on building a website on YouTube. Additionally, working with a digital marketing company can make things easier, so don’t be intimidated by this process. The more prominent your online presence is, the more exposure your business will receive.

Don’t Be Afraid to Try

Businesses can fear investing in SEO because it seems complicated and risky. They are still determining if the investment will give them any return and might feel more comfortable with their status quo. Do not be intimidated by SEO – it is a helpful tool that has helped thousands of businesses succeed. Hiring a marketing firm to help isn’t frivolous; it’s an investment you will thank yourself for in the future.