Key Steps when Optimizing a Live Blog

22 Mar, 2022 Content Optimization

Writing a strong blog is not enough to attract readers. To take your work to the next level, make sure your blog is optimized effectively. When creating a blog, there are specific SEO steps to satisfy the Google algorithm, and in turn, get your blog on the top of a search engine results page (SERP).

Knowing the tricks to optimizing a live blog could make a huge the difference in increasing your blog’s viewership and reaching potential readers. The intricacies of blog optimization and SEO may seem difficult, but we are here to provide you with simple, helpful tools to get your live blog optimized for success.

Benefits of Internal Links When Optimizing a Live Blog

Internal links are a way of guiding a reader from your blog to another relevant page on your website. When used effectively, internal links are a tremendous asset in blog optimization. Using effective links in your blog posts could help increase your site’s visibility and user experience.

Think of internal links as an organization chart indicating other blogs or pages that a reader might find relevant. Links also help to reinforce your knowledge of the field and your previous research on the topic of your blog. In general, search engines view blogs with more internal links as stronger than those with few. Effective use of internal links could help boost your blog’s rankings on the SERP, as well as give readers a guide to related resources.

Optimizing Content Length on a Live Blog

Content length is another critical aspect of blog writing and optimization. Blogs that are under 300 words, historically, do not score as well with Google. Google likes blogs that give ample context and information on the topics they discuss. The longer you can make a blog while still providing interesting and relevant information, the better.

Contact us Today for Your Blog Optimization Needs

When optimizing the content of a blog, the top three things you should assess are quality, user-friendliness, and context. This includes using content length and internal links to create a better reader experience. Knowing where to place an internal link and how much information to include can also be key in writing blogs that Google recognizes as trustworthy and informative, thus boosting you to the top of the SERP.

At BluShark Digital, our goal is to provide our clients with content that is optimized to its fullest potential. If you want to take your content to the next level by implementing SEO best practices, contact us today for a consultation.