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SEO is the technique that helps a website rank higher in search engine results pages (SERPs). When your website is more visible in search results, you are more likely to have more attention and traffic to your website, attracting more customers to your business. Being able to effectively scale your SEO strategy—from content and backlinks to technical optimization—is important as you work to scale your business overall

How Does SEO Work?

SEO is the process of getting traffic from natural search, organic, or editorial. The goal is to get your website listed higher. How do you get there? Quantity and quality. Quantity and quality are two of the most important aspects of SEO. This includes keywords you’re targeting through content published on your site and authoritative backlinks you’re acquiring.

Keywords

To build your SEO strategy, it’s important to start with keyword research. This will provide you with some understanding of what your target audience is commonly searching. You can then start targeting those specific keywords as you build content on your website. Keywords are constantly changing, so stay on top of your keyword research.

Don’t forget about meta descriptions and title tags since they act as a shop window on the SERP and can be the deciding factor of whether a user decides to click through to your website or not.

Backlinks

Another crucial factor is acquiring backlinks. Having authoritative websites backlink to yours works to improve your overall domain authority, which is a factor Google considers when ranking websites.

Technical SEO

Focusing on technical SEO on your site can also help make a massive difference in your SEO results. Make sure that user experience (UX) is as smooth and accessible as possible. To do this, you can ensure quick site speeds, develop a clear URL structure, and make phone numbers and contact forms easily accessible. Of course, effective SEO means understanding the metrics and constantly measuring, analyzing, and improving your SEO strategy. And don’t forget about mobile!

How Do You Scale Your SEO Strategy?

Scale in SEO is about the ability to prioritize, access, and perform vital SEO campaigns and tasks at a significant level necessary for sites with many pages. The process of scaling takes time and effort but its ability to increase website visibility and continue to provide business growth is obviously rewarding. There are many factors that are involved with scaling your SEO strategy but here are some of the core areas to focus your time on:

• Content strategy refinement
• Content creation and updates
• Website health
• SEO audits

SEO Is an Investment

Although SEO is an investment, you can reach scalable returns with consistency. Building your SEO on a solid foundation with quality research will help you understand your target audience and create an effective strategy.

BluShark Digital is dedicated to helping businesses reach their full potential online. Contact us today to learn more about how we can best help you reach your target audience with a free consultation.