The Shark Tank

In today’s digital age, marketing strategies must incorporate search engine optimization (SEO) techniques to rank in search engines like Google, Bing, and Yahoo. To successfully use SEO for your digital marketing, it is crucial to incorporate four fundamental components of...

Approximately 20%-45% of new businesses fail in their first five years of being open, as reported by the U.S. Bureau of Labor Statistics. This number is exceptionally high, especially considering that at least half have an online website. A business's...

When making a digital marketing strategy, your website needs to be able to stand on its own while also influencing other websites. That is where understanding the delicate line between passive and active SEO comes into play. To better understand...

SEO can help your business grow and stay competitive with other companies similar to yours. Developing a strategy to make your website more visible on search engines such as Google is essential. SEO can be difficult to understand initially, but...

As a business person or owner, you’re always looking for ways to grow your audience and increase your visibility online. While there are many ways to increase visibility, posting articles on LinkedIn is among the most effective for growing your...

Web data is currently undergoing a revolution in the business world. Businesses in a variety of industries, including retail, e-commerce, and more, are becoming aware of the massive amount of public online data that is now available. A new world...

Google’s continuous scroll allows users to scroll down a page of search results without having to click through to another page. While continuous scroll is a great feature for users, it can have an impact on search engine optimization (SEO)...

While keyword stuffing in your blogs and web pages may have produced results in the past, the marketing world is leaving that behind and moving toward a new strategy: content pillars and topic clusters. To be clear, keywords should still...

Obtaining an abundance of high-quality links on your website and throughout the internet is vital for your firm to become better recognized on Google. By attaining relevant and quality backlinks, your firm can achieve a higher rank on Google result...

Google rankings refer to the placement on the Google search engine result pages (SERPs) for a given search term. Sites that rank higher appear on or closer to the first page for that term, increasing their chances of being seen,...