How Do I Build Links?

Links can be built internally, by linking two of your own pages together, or externally, by connecting links with content from other websites. Of the two, external link building is decidedly more complex but can result in better domain authority. To build internal links, all someone needs to do is include the URL of one page in either the site’s menu or within the content of a page. This allows users, as well as Google, to understand the relationship between different pages on a site. As for external link building, look for authoritative figures in related industries who would benefit from linking your content on their website, and inquire about building a connection of links.

How is SEO Different from Paid Ads?

SEO, or organic results, differs from paid ads, or Pay-Per-Click, in two main ways. First, the position of organic results differs from ad results on a search engine results page (SERP). Ad results always appear at the very top and very bottom of the SERP. On average, around 2-3 will populate in these spots depending on the search. Organic results appear in between the paid ads. The second biggest difference is the cost of visitor traffic. PPC ads have a pre-determined cost that the site owner must pay Google each time a user clicks on one of their ads. Organic traffic, on the other hand, has no direct costs associated with the number of visitors that click on their site.

Why Does a 404 or Technical Error Affect Rankings?

404’s and other technical errors are a common and unavoidable occurrence on the internet. Typically, having a few 404 errors will not impact a site’s rankings in any significant way. However, if a site has too many 404 errors, search engines may develop a negative impression of the site and stop indexing this site’s pages. This can result in two serious issues: loss of traffic volume and dead links. Visitor traffic is one important factor in SERP rankings, and a considerable decrease can drop a site’s rankings by a large amount. 404 pages also do not pass on backlink authority, so any quality links from a page that 404’s will no longer contribute to the site’s authority and hurt rankings as well.

Does Social Media Affect SEO Actual Rankings?

Social media can affect SEO actual rankings but not directly. Google has stated in 2014 that direct social signals, such as likes and shares through social media platforms, does not affect actual rankings on the search engine results page (SERP). What social media can do, however, is be an amplifier for other important SEO factors, such as backlinks, click-through rate (CTR) and content quality and authority. Producing high-quality, consistent content that receives attention through the various social media platforms allows for better online visibility for your brand, and subsequently, your website. This helps create more backlinks if your content is being shared, and more visits to your website directly from a social post.

Organic SEO Strategies Archives

SEO Predictions for 2025: What Experts Expect in the Coming Year

The ever-changing landscape of SEO made 2024 a whirlwind year, with major core updates keeping digital marketers on their toes. As search engine algorithms continue to evolve, adapting to these changes is crucial for staying competitive. Looking ahead to 2025,...

Balancing Page-Level and Site-Wide Signals: How Google’s Rankings Work

Google has updated its search ranking approach, emphasizing the importance of both page-level and site-wide signals. This means rankings are influenced not only by the content and quality of individual pages but also by the overall reputation and performance of...

Understanding Duplicate Content: Insights from Google’s Martin Splitt

Duplicate content has long been a topic of concern in the SEO community. Many website owners fear that having similar or identical pages may lead to penalties from Google. However, Martin Splitt, a developer advocate at Google, has clarified that...

Expanding Beyond SEO Strategy: The Rising Importance of Social Media Optimization

With the rise of media access, human attention spans have fallen and the brain is now able to process visual content in as little as 13 milliseconds. With such fast media intake speeds, it is crucial to create attention-grabbing content...

Google Ranking Factors for 2025

By this point, business owners everywhere are beginning to realize the importance of Google rankings for the success of their online presence. With over 5.9 million searches per minute, Google accounts for over 90% of the global search engine market....

Google Recommends Against Relying Solely on SEO Tool Metrics

The world of search engine optimization (SEO) is constantly changing. With seemingly unlimited tracking tools at your disposal, it becomes increasingly tempting for both experts and beginners to optimize their websites based on numerical metrics from various SEO tools. The...

Google’s John Mueller Addresses Core Web Vitals Impact on Rankings

A recent study by Andrew McLeod seemed to draw a considerable link between Core Web Vitals and search engine rankings. In any case, Google's Search Advocate, John Mueller, has explained this phenomenon somewhat. He believes that although the Core Web Vitals...

How to Value a Single Link and Why Domain Authority May Not Be the Answer

While domain authority (DA) has conventionally been the main benchmark for link quality assessment, sometimes it cannot represent the actual condition. Despite impressive scores, many sites with a high DA fail to perform well in real web traffic or search...

Your Guide to On Page SEO

On-page SEO is a form of search engine optimization entirely within your control. You decide the topics, keywords, target audience, and goals for each strategy you implement. Mastering on-page SEO can boost your visibility and improve your rankings. Here is...

5 Tips to Know if Your Law Firm’s SEO Is Working

Having a sound SEO strategy is important when trying to navigate search rankings and gain leads. Continuously monitoring and updating your SEO strategy can help maximize your reach and potential to attract both new and previous clients. Not sure if...