How Do I Build Links?

Links can be built internally, by linking two of your own pages together, or externally, by connecting links with content from other websites. Of the two, external link building is decidedly more complex but can result in better domain authority. To build internal links, all someone needs to do is include the URL of one page in either the site’s menu or within the content of a page. This allows users, as well as Google, to understand the relationship between different pages on a site. As for external link building, look for authoritative figures in related industries who would benefit from linking your content on their website, and inquire about building a connection of links.

How is SEO Different from Paid Ads?

SEO, or organic results, differs from paid ads, or Pay-Per-Click, in two main ways. First, the position of organic results differs from ad results on a search engine results page (SERP). Ad results always appear at the very top and very bottom of the SERP. On average, around 2-3 will populate in these spots depending on the search. Organic results appear in between the paid ads. The second biggest difference is the cost of visitor traffic. PPC ads have a pre-determined cost that the site owner must pay Google each time a user clicks on one of their ads. Organic traffic, on the other hand, has no direct costs associated with the number of visitors that click on their site.

Why Does a 404 or Technical Error Affect Rankings?

404’s and other technical errors are a common and unavoidable occurrence on the internet. Typically, having a few 404 errors will not impact a site’s rankings in any significant way. However, if a site has too many 404 errors, search engines may develop a negative impression of the site and stop indexing this site’s pages. This can result in two serious issues: loss of traffic volume and dead links. Visitor traffic is one important factor in SERP rankings, and a considerable decrease can drop a site’s rankings by a large amount. 404 pages also do not pass on backlink authority, so any quality links from a page that 404’s will no longer contribute to the site’s authority and hurt rankings as well.

Does Social Media Affect SEO Actual Rankings?

Social media can affect SEO actual rankings but not directly. Google has stated in 2014 that direct social signals, such as likes and shares through social media platforms, does not affect actual rankings on the search engine results page (SERP). What social media can do, however, is be an amplifier for other important SEO factors, such as backlinks, click-through rate (CTR) and content quality and authority. Producing high-quality, consistent content that receives attention through the various social media platforms allows for better online visibility for your brand, and subsequently, your website. This helps create more backlinks if your content is being shared, and more visits to your website directly from a social post.

Organic SEO Strategies Archives

How SEO and PPC Can Work Together

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two of the most important marketing tools when it comes to digital marketing. In fact, these strategies make up for 68% of website traffic. SEO focuses on organic search and PPC focuses...

The Future of SEO With AI

AI is becoming increasingly integrated into our everyday lives and has impacted how marketers build SEO strategies. We are seeing expansions to the previously relied upon Retrieval-Augmented Generation AI model. Specifically, there is pressure to develop standard operating procedures to...

How To Find Competitors’ Keywords: Tips & Tools

Understanding the keywords your competitors are targeting can influence your SEO strategy. Identifying keywords can help uncover opportunities to improve search engine rankings, enhance your content, and attract more traffic to your website. Integrating effective competitor keywords can help guide...

Getting a Grip on Google Traffic Changes: When Not to Worry

Sometimes, your website’s traffic graph can look like the stock market during a wild trading day. Those spikes and dips can be stress-inducing for anyone relying on web traffic. If you own or manage a site, seeing dramatic shifts might...

Five Advanced SEO Techniques and Strategies for 2024

Understanding SEO tactics and strategies is crucial for your website to perform. You want your content to have the highest reach, engagement, and interaction. Advanced SEO techniques can help your website achieve this. Here are five tips that you can...

How to Re-Optimize On-Page Content for SEO

Integrating SEO best practices can be a lengthy, multi-step process. From integrating keywords, building links, and writing content, the process can feel overwhelming. While it can be easy to want to stop at creating new content, it is just as...

What Google’s New AI Overviews Mean for Law Firm SEO Strategy

One of Google's most recent updates to the search engine has been incorporating Artificial Intelligence (AI) into a user’s search results. This feature, known as AI Overviews, launched in the U.S. earlier this summer, and will be released globally by...