Are FAQ Pages Important for SEO?
An FAQ (Frequently Asked Questions) page on a website addresses questions most commonly asked by customers. The purpose of these pages (often displayed with clickable drop-down menus for each question/answer) is to pose a question and answer it concisely.
Hypothetically, this page serves as a wealth of knowledge in and of itself, or can help to navigate users to a spot on the website where their question has been answered. So, the user experience (UX) benefits are clear.
But are FAQ pages important for search engine optimization (SEO)?
SEO Benefits
Yes, an FAQ page has the chance to boost your website’s SEO. The often hyper-specific queries discussed on FAQ pages could theoretically help to drive traffic to your site; keyword rankings can improve from an FAQ page’s use of internal links, and the use of keywords can improve organic rankings. It can also help to land your website in the “People Also Ask” answer box on a Google search engine results page (SERP).
What’s more, an FAQ page can minimize the number of calls to your customer service or sales teams. This way, customers will likely only be calling to book an appointment rather than asking simple, preliminary questions.
How to Craft an SEO-Friendly FAQ Page
To serve those who will land on your FAQ page, compile users’ and customers’ most common questions. You can do this through interviews or surveys with your intake team—since they will most likely be aware of customers’ common questions. You may also consider looking online at sites like Reddit and Quora to see what target customers commonly ask.
Then, provide complete and concise answers to the questions. Keep these answers short so users will read through them—brevity is the name of the game here. By utilizing internal linking, you can answer the question concisely and provide navigation to more information on your site.
User Experience, Title Tags, and Schema
Format your FAQ page to support UX. You can do this by providing structure to the page. Instead of having one long list of questions and answers, creating multiple pages divided by category or sections with different titles can help the user find what they are searching for.
The structure also comes into play with title tags for each FAQ page. Title tags and meta descriptions help users know what information will be on the page and helps search engines know which users to recommend the site to. Finally, markup your page with FAQ schema to get some additional SERP real estate; mileage may vary here, but results can happen!
For more personalized website development and SEO assistance, book a consultation with BluShark Digital. Let us help you make an impression online!