CASE STUDY: DC, Maryland & Virginia Satellite Offices
These case studies showcase the profound impact of satellite offices on market expansion and firm growth, drawing insights from three distinct studies. Strategically establishing satellite offices in untapped markets allows businesses to broaden their reach into previously inaccessible communities via local rankings or Google Maps. Each market selection undergoes thorough analysis, considering factors like population, reach potential, and competition. Data gathered from satellite offices reveals notable growth in Google Business Profiles and heightened lead volume. Leveraging insights from call tracking and interactions enables businesses to gain deeper insights into the efficacy of satellite office strategies in penetrating new markets.
Overview
This case study shows how much satellite offices can increase market share and build a firm.
When strategically created in untapped markets, additional satellite office spaces can help expand a firm’s reach into new communities. Without a pin on the map, a firm cannot reach certain markets through local rankings or Google Maps. However, a firm or business can reach a previously unreachable market by creating satellite offices within them.
It is important to note that each market was selected based on its current population, potential reach, and competitive makeup. Many factors affect local rankings that are considered when deciding on a new market strategy. If you are interested in reaching new markets but are unsure how to begin, reach out to our team to learn more!
Data
This firm created 5 satellite offices in previously researched markets across the DC, Maryland, and Virgnina area. The below data sets show the growth of the individual GBPs and additional lead volume.
Each GBP has a call tracking number enabled. The Direct Calls came through each number during the data range. Each GBP has insights that Googe automatically provides. These Interactions include calls, website clicks, and direction requests.
Note: All data is from August to December 2023.
Data Set Totals
Map of Locations
GBP Performance Data
Lead Volume
| Direct Calls Total | 2109 |
| Direct Calls Satellite Offices Only | 1542 |
| GBP Interactions | 8182 |
Data Set 1 – DC Downtown
GBP Performance Data
Lead Volume
| Direct Calls | 567 |
| GBP Interactions | 1891 |
Data Set 2 – Frederick
GBP Performance Data
Lead Volume
| Direct Calls | 101 |
| GBP Interactions | 466 |
Data Set 3 – Leesburg
GBP Performance Data
Lead Volume
| Direct Calls | 92 |
| GBP Interactions | 473 |
Data Set 4 – Manassas
GBP Performance Data
Lead Volume
| Direct Calls | 128 |
| GBP Interactions | 450 |
Data Set 5 – Fairfax
GBP Performance Data
Lead Volume
| Direct Calls | 417 |
| GBP Interactions | 1341 |
Data Set 6 – Rockville
GBP Performance Data
Lead Volume
| Direct Calls | 285 |
| GBP Interactions | 975 |
Data Set 7 – Bethesda
GBP Performance Data
Lead Volume
| Direct Calls | 60 |
| GBP Interactions | 350 |
Data Set 8 – NW DC
GBP Performance Data
Lead Volume
| Direct Calls | 89 |
| GBP Interactions | 406 |
Data Set 9 – Upper Marlboro
GBP Performance Data
Lead Volume
| Direct Calls | 186 |
| GBP Interactions | 522 |
Data Set 10 – Bowie
GBP Performance Data
Lead Volume
| Direct Calls | 89 |
| GBP Interactions | 376 |
Data Set 11 – Ellicott City
GBP Performance Data
Lead Volume
| Direct Calls | 39 |
| GBP Interactions | 324 |
Data Set 12 – Baltimore
GBP Performance Data
Lead Volume
| Direct Calls | 29 |
| GBP Interactions | 250 |
Data Set 13 – Timonium
GBP Performance Data
Lead Volume
| Direct Calls | 27 |
| GBP Interactions | 358 |