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Google’s Algorithm Reveals the Critical Role of Homepages in SEO

As search engines like Google continue to be pervasive in our everyday lives, investing in digital infrastructure such as a website to build an online presence for your brand and business is more important than ever. While this may sound...
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Say Goodbye to Google Business Profile Websites in March

Over the past few months, we've witnessed significant updates and notifications from Google. Most recently, Google has declared that starting in March, they will discontinue websites created with Google Business Profiles. What does this mean for your Google Business Profile...
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What Does Google Gemini Mean for SEO?

During this fast-evolving digital era, staying ahead of the curve is not only a key strategy but a necessity. Google, being a leader in this evolution, is again making waves with its latest innovation – Gemini. Google Gemini is going...
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New Local Pack Ranking Factor

The November 2023 Google Core Algorithm Update has caused a lot of volatility in search results. Now that some time has passed, businesses have had time to stabilize and properly analyze any consistent change in their rankings. However, many businesses...
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Testing Notes Platform and Personalized Recommendations in New Google Search Updates

In recent months, Google has slowly introduced updates to its search algorithm. These updates prioritize first-hand knowledge over second-hand sources recycling the same information as other websites. There are several measures that Google is taking to improve its algorithm to...
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Google Releases November 2023 Reviews Update

On November 8, 2023, as anticipated, Google announced its latest reviews update, which marks a significant shift in its approach to these changes. The reviews update is notable for a few key reasons, and it is important for website owners...
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Google’s November 2023 Core Update Released

2023 seems to be the year of Google Updates, as this year has seen four core algorithm updates. The first of these rounds of updates rolled out on March 15 and was completed on March 28. The second was in...
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SGE Responses Continue To Shrink in Google Search Results

In recent months, it has been impossible to discuss anything related to Google search and SEO without the mention of Artificial Intelligence (AI). However, it appears that Google’s Search Generative Experience - better known as SGE - is being slowly...
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Google’s October 2023 Updates: What You Should Know

Google is constantly updating and improving its best practices to maintain its place in the industry as a leader in providing quality information and user experience. Over the past month, Google has rolled out two new updates for October: the...
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Google Maps’ New Search Results Make Photos Significantly More Important

Google has continued exploring avenues to improve and refine user experience in the past few months. Recently, Google introduced a novel "photo-first" search results layout, marking a significant shift in how businesses are presented to potential customers. This revamped interface...
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