Our Blog

Google Announces 5 New Revisions to the Quality Rater Guidelines

Google recently released an updated version of its Quality Rater Guidelines, with five important revisions. These extensive guidelines are used by third-party search quality raters to rate websites and provide Google with feedback. This feedback is what influences Google algorithm...
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Google Publishes New Help Documents on Controlling Titles and Descriptions in Search

There have been some recent developments at Google that will help marketers better control Google Search results. To this end, Google released two new documents that provide guidance into these changes and what marketers can do to make the most...
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Google Business Profile Removes Site Manager User Role

Google Business Profile (GBP) has long been structured to include (1) owner, (2) manager, and (3) site manager roles, each carrying varying levels of responsibility. Now, however, that is all changing. Google has recently announced that starting October 24, 2021, the...
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Google Announces Rollout of Continuous Scroll on Mobile

We are excited to share a new feature that Google has been rolling out in the US throughout the month of October: the continuous scroll of English searches on mobile devices. Otherwise known as the “infinite scroll,” this new feature...
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Google Search Results Have Been More Volatile in 2021

According to new data from Semrush, Google's search results have been over 85% more volatile on mobile and ​​68% more volatile on desktop in 2021. There were even certain high volatility days throughout the year that showed more than a...
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Google Announces New Ranking Factors Box in Search Results

Many people use Google to search for information, find local businesses, read the news, and more. While searching for specific information, some people may begin to wonder, “Why is Google showing me these specific results?” Google has recently announced the...
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Google’s December 2020 Broad Core Update

Google announced on December 3rd via Twitter that they would be launching a board core algorithm update called the December 2020 Core Update. The last core update was in May of 2020, so it is surprising that Google rolled out...
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Google Rolls Out SMB Ad Credits

Small and medium-sized businesses (SMBs) are beginning to see their Google Ads accounts credited as part of  Google’s $314 million stimulus program. These Ads credits are meant to help businesses during the COVID-19 pandemic re-engage with their customers. The amounts...
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Google Releases its New May 2020 Core Update

It’s the news you’ve been waiting for! The new Google Core update is out. Here’s what this means for businesses, webmasters, and SEOs. What is a Google Core Algorithm Update? Google updates its search algorithm to reflect recent trends every...
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Google Provides More Information on SMB Ads Credits During COVID-19

In late March, Google CEO Sundar Pichai announced that the company is donating over $800 million to help businesses and organizations during the COVID-19 pandemic. This includes $340 million in Google Ads credits that will be available to qualifying small...
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