How Do I Build Links?

Links can be built internally, by linking two of your own pages together, or externally, by connecting links with content from other websites. Of the two, external link building is decidedly more complex but can result in better domain authority. To build internal links, all someone needs to do is include the URL of one page in either the site’s menu or within the content of a page. This allows users, as well as Google, to understand the relationship between different pages on a site. As for external link building, look for authoritative figures in related industries who would benefit from linking your content on their website, and inquire about building a connection of links.

How is SEO Different from Paid Ads?

SEO, or organic results, differs from paid ads, or Pay-Per-Click, in two main ways. First, the position of organic results differs from ad results on a search engine results page (SERP). Ad results always appear at the very top and very bottom of the SERP. On average, around 2-3 will populate in these spots depending on the search. Organic results appear in between the paid ads. The second biggest difference is the cost of visitor traffic. PPC ads have a pre-determined cost that the site owner must pay Google each time a user clicks on one of their ads. Organic traffic, on the other hand, has no direct costs associated with the number of visitors that click on their site.

Why Does a 404 or Technical Error Affect Rankings?

404’s and other technical errors are a common and unavoidable occurrence on the internet. Typically, having a few 404 errors will not impact a site’s rankings in any significant way. However, if a site has too many 404 errors, search engines may develop a negative impression of the site and stop indexing this site’s pages. This can result in two serious issues: loss of traffic volume and dead links. Visitor traffic is one important factor in SERP rankings, and a considerable decrease can drop a site’s rankings by a large amount. 404 pages also do not pass on backlink authority, so any quality links from a page that 404’s will no longer contribute to the site’s authority and hurt rankings as well.

Does Social Media Affect SEO Actual Rankings?

Social media can affect SEO actual rankings but not directly. Google has stated in 2014 that direct social signals, such as likes and shares through social media platforms, does not affect actual rankings on the search engine results page (SERP). What social media can do, however, is be an amplifier for other important SEO factors, such as backlinks, click-through rate (CTR) and content quality and authority. Producing high-quality, consistent content that receives attention through the various social media platforms allows for better online visibility for your brand, and subsequently, your website. This helps create more backlinks if your content is being shared, and more visits to your website directly from a social post.

Google News Archives

Google’s December 2020 Broad Core Update

Google announced on December 3rd via Twitter that they would be launching a board core algorithm update called the December 2020 Core Update. The last core update was in May of 2020, so it is surprising that Google rolled out...

Google Rolls Out SMB Ad Credits

Small and medium-sized businesses (SMBs) are beginning to see their Google Ads accounts credited as part of Google’s $314 million stimulus program. These Ads credits are meant to help businesses during the COVID-19 pandemic re-engage with their customers. The amounts...

Google Releases its New May 2020 Core Update

It’s the news you’ve been waiting for! The new Google Core update is out. Here’s what this means for businesses, webmasters, and SEOs. What is a Google Core Algorithm Update? Google updates its search algorithm to reflect recent trends every...

Google Provides More Information on SMB Ads Credits During COVID-19

In late March, Google CEO Sundar Pichai announced that the company is donating over $800 million to help businesses and organizations during the COVID-19 pandemic. This includes $340 million in Google Ads credits that will be available to qualifying small...

Google Pledges $340 Million in Advertising Credits to Help Small Businesses

On March 27th, Google CEO Sundar Pichai announced that over $800 million will be donated to small and medium sized businesses (SMBs) as well as government organizations to help the response to COVID-19. Included in the $800 million is $340...