The Shark Tank

Google is rolling out its new September 2023 Helpful Content Update. This update will finish its rollout in the next two weeks. As with any update to a search engine, sites may be affected differently. Your traffic could grow or...

Today, almost everyone uses online search, and Google stands as the vanguard of optimizing our online search experience. Recent developments in Google's search engine strategies have highlighted the company's goals of simplifying search results. But what is the driving force...

By this point, the DOJ’s antitrust case against Google is old news. However, after hearing Jerry Dischler’s testimony in court last week, the case certainly merits another look. In his testimony, the Vice President for Google’s advertising products revealed critical...

Google announced months ago that they would start to transition users away from UA properties (Universal Analytics) and toward Google Analytics 4. The initial warning came from Google, and said that starting July 1st, 2023, UA properties would stop analyzing...

Over the past year, there has been an increase in the number of outgoing scam calls regarding Google Business Profiles. These business profiles, which run on Google's search platform, have always been free for all users. Google offers their Google...

Google recently announced that they would be rolling out their August 2023 core search update. These core updates take place about once per quarter and are designed to consistently improve the results produced for a given query, but they can...

When you hear the number 84.4 billion regarding money, it sounds massive. However, this is an underwhelming number for the ad revenue the U.S. gained from searches in 2022. In 2021, there was a record-breaking gain in all forms of...

In the past few months, the world has seen a growing popularity in using conversational AI systems such as Chat GPT and Microsoft’s new Bing chatbot. Google has developed its own conversational AI called Google Bard, which can answer users’...

The mass availability of AI-generated content and lack of credibility has made people curious about how Google will respond to AI-generated content. According to some members of the Google Search team, Google cares primarily about quality, regardless of whether the...

The digital landscape is constantly evolving, and one of the key players shaping it is Google. As search engine algorithms become more sophisticated, Google's approach to structured data continues to evolve. In a significant move, Google recently announced that video...