The Shark Tank

SEO can seem daunting to many business owners who may not have experience in marketing and advertising. Business owners may be wary of the intricacies of SEO and the cost-effectiveness of the strategy. When broken down, SEO is a straightforward...

The second week of February saw quite a large number of Google ads getting disapproved. While the problem had been ongoing for a few days, it was only on the 15th that Google posted a tweet addressing the issue to...

Google Ads is constantly updating its features and tools to help advertisers reach their target audiences more effectively. One of the latest updates is the introduction of account-level negative keywords, a new feature allowing advertisers to exclude traffic from all...

Ever since the first room-sized computers were constructed and put into use, artificial intelligence—the capacity of a computer to make data-based decisions without direct human intervention—has become an increasing factor in virtually every industry. The realm of pay-per-click advertising is...

When focusing on Search Engine Optimization (SEO) for your practice, traffic is a key factor and metric. Website traffic refers to the users that visit a website. However, there are different forms of website traffic and understanding the differences can...

As it’s commonly said: It’s hard to get to the top, but it’s even harder to stay there. This saying can be true when it comes to Search Engine Optimization (SEO), too. The practice of SEO is never complete or...

Google has recently rolled out a new update regarding running a new local service ad effective June 30th. Prior to this update, businesses only had to have one review if they wanted to run a new ad. However, now they...

Are you looking for a way to quickly boost high-quality traffic to your website but having difficulty building momentum? Sometimes Search Engine Optimization (SEO) alone is not enough to get your site off the ground—after all, part of SEO is...

Google Ads are a widely used tool that allows businesses to promote their products and services online. You know those ads at the top and bottom of your search results? Those are Google Ads. While they may seem annoying to...

Search engine optimization (SEO) is known for improving one’s site through a set of practices to increase website traffic from search engines. The importance of this is to rank higher on Google. However, SEO alone is sometimes not enough for...