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Understanding SEO tactics and strategies is crucial for your website to perform. You want your content to have the highest reach, engagement, and interaction. Advanced SEO techniques can help your website achieve this. Here are five tips that you can incorporate into your SEO plan in order to move past the basics.

Switch Up Your Visuals

Adding visuals and graphics into your website gives users another avenue to capture their attention. If a user doesn’t have time to read all of the content you are producing, adding an image can help get the message across in half the time. Here are some of our favorites:

• GIFs: GIFs automatically bounce back and forth on a continuous loop keeping your viewer engaged for a longer period of time
• Infographics: For those viewers who are short on time, diagrams and infographics can help explain your message in a simpler way, encouraging the viewer to come back for more
• Animations: Animations are able to autoplay and capture viewer attention while breaking up heavy-worded content
• Videos: Similar to animations, videos help break up worded content and also can independently rank on search engine results pages, further developing your SEO strategies

Because images and videos are such a helpful tool, more and more companies are incorporating them into their websites. It’s key to find unique images and graphics to set yourself apart from the competition.

Eliminate or Revamp Weak SEO Content

When adding content to your website, it is important to track the amount of traffic it brings in and how it benefits your overall SEO strategy. If you find that content you have produced isn’t benefiting your SEO, take a look at removing this content and/or revamping it to produce better results.

Before combing through your content, set goals and metrics to base your audit on. Make goals for leads, reach, clicks, etc. to ensure that you aren’t inadvertently taking down content that is meeting your expectations. Once you set these goals, there are four ways to review your content:

• Keep: If the content is meeting your goals there is no need to make any changes
• Enhance: If the content is close to your goals, make changes to improve the page and review its performance
• Revamp: If the content is far off from your goals, you could consider combining two or more pages into one page and redirecting the past links
• Eliminate: The content is not doing anything to help your SEO, and it should be removed

Regularly reassessing your content helps ensure that your website remains effective and aligned with your SEO objectives, ultimately driving better results.

A/B Testing

A/B testing allows you to test multiple variations of your website to see which version leads to better performance. There are many benefits to this type of testing that go beyond SEO, including lead conversion and engagement rates.

To start, identify pages on your website that are crucial to its success. Then, identify what goals you would like that page to reach, whether it’s a certain number of clicks, a follow-up click to another page, etc. Once you set these metrics, start thinking about what changes could help you reach these goals the fastest. This could be anything from the size of text to the color of a button. Here are some things to think about changing when establishing A/B tests:

• Text Size
• Button Location
• Button Color
• Image Location
• Image Size
• Content Length
• Table of Contents

By experimenting with these elements, you can gain valuable insights that help optimize user experience and drive desired outcomes on your website.

Produce Content with the Same Overarching Topic

Creating content with the same theme or overarching topic can help your articles establish internal links to each other. Having multiple articles around a topic can give your viewer a comprehensive overview of that information and make their searching an easier process.

Once a topic is established, the first step is to create a pillar page or a page that is the overarching version of the subject that links to all of the other pages of content surrounding that topic. This immediately establishes internal links to the content that you are producing.

After your pillar page is determined, build out your subject pieces that relate to your main page. This helps create trust with the viewer and authority based on the understanding that you have knowledge on the topic. The more in depth you go into a topic, the more a viewer will believe you are an expert on the subject.

Shorten Your Content’s Time to Value

Viewers are busier than ever nowadays and don’t have time to continuously scroll to get the information they are looking for. Time to value is the time it takes a viewer to gain value from a piece of content. Shortening this time is key for viewers to stay engaged with your content and company. Here are some ways to do so:

• Be Straight to the Point: Keep introductions short enough to where you can establish an overview of the topic while not losing viewers
• Place Most Important Information at the Top of the Page: Viewers don’t want to have to continuously scroll to find the information they need, place the most important information at the top so it becomes easy access for viewers
• Use Images to Enhance Descriptions: Only use images that make it easier for the viewer to digest information. Do not place images in your content that serve no purpose and make the viewer scroll further to get the information they need

By implementing these strategies, you can create a more user-friendly experience that keeps your audience engaged and encourages them to interact with your content.

Using Advanced SEO Strategies to Move Past Competition

SEO is an always-developing process that requires lots of attention and dedication to perfect. Going beyond the basics is a way to move past your competitors and establish your content as a leader in the industry. Implement these tips today and see how your SEO can drastically improve, and work with BluShark Digital to learn how.