Search engines (most popularly, Google) are consistently changing to meet the needs of users. When attempting to maximize your search engine optimization (SEO) operations, it is important to understand that is Google always adjusting the algorithm to help users more...

Google has recently launched two new features, the “highly cited label” and “alerts for rapidly evolving topics”. These additions help stop the spread of misinformation by providing more credible information that users can rely on. For your business, this means...

Over the years, internet security has become a growing concern for the public. In 2020 consumers lost over $5.8 billion to fraud, a 70% increase from the previous year. In an effort to keep users safe, Google took action. In...

Google recently announced that the URL search parameters tool will be leaving and that no more access to the tool will be available as of April 26, 2022. Initially launched in 2009, the tool allowed for communication with Google to...

Search Engine Optimization (SEO) is an important part of digital marketing as it enables business to gain better visibility and increase webpage traffic. There are many components of SEO that users can take advantage of to create new opportunities and...

Google has recently added Google Guaranteed and Screened badges to Google Maps, integrating the Local Services Ads (LSA) and boosting your business’s online reputation. This expansion provides numerous benefits to local businesses using LSAs and provides another vertical for businesses...

Google My Business was recently renamed "Business Profile" by Google. To entice small businesses to connect with the new search and maps interface, they've been extensively advertising the new name and features via email. What New Features Came with the...

Google has updated their help documents page in the Google Business Profile support section to say that Google values all reviews, both positive and negative. Google says businesses are considered more trustworthy when customers see a mix of both positive...

There have been quite a few Google algorithm updates in the last few years, affecting both local, paid, and organic aspects of the search engine. The ‘Vicinity Update’ is the largest local algorithm update to occur in the last five...

Google has announced 13 new upcoming software features that will be released throughout 2022. These updates are the beginning of Google's 2022 initiative "Better Together." This initiative focuses on device integration and creating a Google ecosystem, which includes numerous quality...