There have been quite a few Google algorithm updates in the last few years, affecting both local, paid, and organic aspects of the search engine. The ‘Vicinity Update’ is the largest local algorithm update to occur in the last five...

Google has announced 13 new upcoming software features that will be released throughout 2022. These updates are the beginning of Google's 2022 initiative "Better Together." This initiative focuses on device integration and creating a Google ecosystem, which includes numerous quality...

Over the past few days, Google users have reported an interesting new number of “untitled” links towards the top of Google’s search results. When clicked, these sites send users to spam websites. The fake “untitled” results in these search queries...

Google has recently completed the rollout of their November 2021 core update. This update is Google’s latest broad core algorithm update, the third of 2021. Broad core algorithm updates are general updates to the overall algorithm that adjusts how content...

Google recently released an updated version of its Quality Rater Guidelines, with five important revisions. These extensive guidelines are used by third-party search quality raters to rate websites and provide Google with feedback. This feedback is what influences Google algorithm...

There have been some recent developments at Google that will help marketers better control Google Search results. To this end, Google released two new documents that provide guidance into these changes and what marketers can do to make the most...

Google Business Profile (GBP) has long been structured to include (1) owner, (2) manager, and (3) site manager roles, each carrying varying levels of responsibility. Now, however, that is all changing. Google has recently announced that starting October 24, 2021, the...

We are excited to share a new feature that Google has been rolling out in the US throughout the month of October: the continuous scroll of English searches on mobile devices. Otherwise known as the “infinite scroll,” this new feature...

According to new data from Semrush, Google's search results have been over 85% more volatile on mobile and ​​68% more volatile on desktop in 2021. There were even certain high volatility days throughout the year that showed more than a...

Many people use Google to search for information, find local businesses, read the news, and more. While searching for specific information, some people may begin to wonder, “Why is Google showing me these specific results?” Google has recently announced the...