The Shark Tank

What You Should Know About the Local Ads Coming to Service Industries

As Google adapts to allow for better integration and more interaction on the Search Engine Results Page (SERP), marketers are finding themselves trying to create new and effective search engine marketing (SEM) strategies, while also trying to stay competitive in...

Under Construction – Three Things We Hope Google is Working On

Google, like any business, is consistently updating, changing, and reworking its platform to optimize the user experience. With its algorithm, ad display changes, and search appearance changes, for example, it is hard for Google to keep up with them all...

Google Releases New Feature for Finding and Sharing Business Profiles

Recently, Google released a new feature for Google Business Profile (GBP) listings that offers users an easier way to search and share a business online. The new feature is called a profile short name, and it appears under the “Info” tab...

Up Your Pay-Per-Click Game with These Tools

Using paid ads and sponsored posts can be an extremely useful tool to drive traffic to your website. However, pay-per-click strategies can be especially costly if they are not executed in a logical and effective manner. The following are some...

Useful Tools for Technical SEO Audits

Tools are an essential part of any successful SEO strategy. Whether auditing after a site redesign or checking your technical optimization, tools give you important information that allows you to improve your website for the Google Bot and for users....

Social Media Profiles are Pushing Organic Content Further Down Result Pages on Google

Google is an ever-changing and expanding source of information for billions of users. If a business wants to increase traffic to their site, no tactic works better than using SEO strategies to rank higher on Google’s Search Engine Results Page...

Augmented Reality in Google Maps: Implications for Local SEO

In February, select individuals were able to try out a new augmented reality (AR) feature that Google hopes to implement in Google Maps. With a technique called ‘global localization’, Google Maps will soon offer the ability to point your phone’s...

How to Maximize the Value of Your Google Knowledge Panels

Google is one of the most important and versatile tools in a marketer’s toolbelt. While Google rankings are a key technique in optimizing viewership of your site, there are many other strategies available to businesses and law firms to increase...

Playing Google’s Local 3 Pack Game: Law Firms vs. Spam Networks

Google Business Profile (GBP) can be a great tool for marketers and their clients. With billions of users daily, GBP has the ability to drive massive amounts of traffic to any business website, especially when putting fundamental SEO and SEM tactics...

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