The Shark Tank

Small and medium-sized businesses (SMBs) are beginning to see their Google Ads accounts credited as part of  Google’s $314 million stimulus program. These Ads credits are meant to help businesses during the COVID-19 pandemic re-engage with their customers. The amounts...

While some people just see Google as their primary search engine, webmasters see it as their livelihood. Any minute changes or updates to Google’s algorithms can mean drastic shifts in SERP rankings, website traffic, and business altogether. As such, SEOs...

A digital marketing campaign often relies on a handful of key performance indicators to determine success, with one of these being click-through rate (CTR). As Google continues to advance its algorithms and add new features, CTRs are increasingly important to...

Internal links are a simple but often overlooked way to help optimize a website. In addition to helping users efficiently navigate your site, internal links have other beneficial properties. When used well, they can be a great opportunity for a...

Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms for rankings and monitoring, but these algorithms are informed by people who evaluate pages...

It’s the news you’ve been waiting for! The new Google Core update is out. Here’s what this means for businesses, webmasters, and SEOs. What is a Google Core Algorithm Update? Google updates its search algorithm to reflect recent trends every...

Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (PPC) strategies. While both methods have beneficial qualities on their own, a combined SEO and PPC approach can...

If you have been running a website for a few years, you may have multiple pages targeting the same keywords. Because these posts target the same terms, they may compete against each other on the search engine results page (SERP)....

In today’s digital age, users expect to receive information immediately. As a result, ensuring your website loads quickly is crucial for both SEO and user experience. Slow websites tend to give visitors a negative impression, leading them to have little...

In late March, Google CEO Sundar Pichai announced that the company is donating over $800 million to help businesses and organizations during the COVID-19 pandemic. This includes $340 million in Google Ads credits that will be available to qualifying small...