Any business or organization has a specific core audience they want to connect with. Although other digital communication methods have grown over recent years, email remains a strong communication medium for businesses to reach their target audience and measure their...

Over the past few years, Google’s “near me” search function has become increasingly popular. In 2019, the popularity of “near me searches” increased by 150%, and since then, the Covid-19 pandemic has only continued this trend of user search activity....

Did you know that Facebook is still one of the most popular online platforms used to this day? Many continue to use Facebook daily for personal use, as well as to market their business or brand. Having a successful marketing...

Today, marketers rely on data and research to plan effective campaigns, make decisions, build audiences, and so much more. However, data can be overwhelming and difficult to understand if you don’t know what you’re looking for. Thus, here are some...

Recently, Google has been displaying podcast knowledge panels in the SERP. But what exactly does this mean for your podcast? Podcast knowledge panels first began to be featured on Google Search starting October 12, 2021. With this feature, a user...

Google recently announced that site speed has no effect on search visibility. This has no effect on any notable changes with traffic for a site or rankings within Google. Site speed will only affect how well your users can navigate...

So, which do you think is the superior option? Well, that depends on your sector as well as your financial constraints. Both SEO and a well-structured PPC strategy, in theory, should lead to the best outcomes for a company. While...

Google has recently completed the rollout of their November 2021 core update. This update is Google’s latest broad core algorithm update, the third of 2021. Broad core algorithm updates are general updates to the overall algorithm that adjusts how content...

Google recently released an updated version of its Quality Rater Guidelines, with five important revisions. These extensive guidelines are used by third-party search quality raters to rate websites and provide Google with feedback. This feedback is what influences Google algorithm...

There have been some recent developments at Google that will help marketers better control Google Search results. To this end, Google released two new documents that provide guidance into these changes and what marketers can do to make the most...