The Shark Tank

Trying to measure the success of SEO efforts can be a daunting task. The number of factors that play a role in Google’s search algorithm coupled with overwhelming pools of data can make it difficult to reach cut-and-dry conclusions. The...

BluShark Digital is happy to announce that The Silicon Review has named us one of the 50 Best Workplaces of the Year 2020. We pride ourselves on creating a positive work environment where our employees can grow and vocalize their...

Local Service Ads (LSAs) are a Google feature recently made available to advertisers in the legal industry. Many law firms have implemented LSAs due to their unique benefits, such as verification status and a pay-per-lead payment structure. However, since becoming...

Search engines like Google continuously update and adapt their algorithms to prioritize content that is most relevant to users’ interests. Over the last few years, users have been drawn increasingly towards videos, and it is estimated that by 2021, 80%...

Coworking and virtual office spaces are currently not allowed as Google Business Profile (GBP) listings because it is difficult to verify the location and validity of the company. However, COVID has completely changed the business world, and more companies have moved...

When it comes to designing your website, less is more. Just as if you were designing the interior of a house, including fewer features on your website does not have to mean it must have an unappealing look. On the...

Creating and verifying a Google Business Profile account is an important milestone every business should meet. When your GBP account has been verified and properly updated with all the details of your business, it can boost your visibility on Google, and...

When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? Both PPC and SEO are crucial to a successful digital marketing strategy, but how each...

Google Analytics has many metrics that a website owner may use to evaluate user visits and interactions with their site. One metric in particular that garners heavy attention is bounce rate. However, knowing how to use and interpret this data...

Google Business Profile (GBP) is an important component of local search engine optimization (SEO) for lawyers and other businesses alike. For law firm SEO, maintaining a GBP profile with the proper name, address and phone number can turn clicks into clients....