Our Blog

A Range of Content is Important – Here’s What You Should Do

In the ever-evolving digital marketing landscape, content has become a cornerstone for businesses looking to connect with their audience. This is no different for law firms, where content marketing is vital for establishing authority, fostering relationships, and ultimately driving success....
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Making AI Work For Your Personal Injury Law Firm

In the rapidly evolving digital marketing industry, integrating artificial intelligence (AI) is a game-changing strategy for law firms. AI in the legal industry is essential for maximizing value for personal injury attorneys. AI Skepticism and Adoption The legal field has...
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Search Ad Revenue Rebounds After Unprecedented Q1 Slump

When you hear the number 84.4 billion regarding money, it sounds massive. However, this is an underwhelming number for the ad revenue the U.S. gained from searches in 2022. In 2021, there was a record-breaking gain in all forms of...
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Why You Should Be Conducting Competitor Keyword Research

In today's fast-paced digital landscape, businesses are constantly vying for online visibility and organic traffic to stay ahead of the competition. One crucial strategy that can significantly boost your search engine optimization (SEO) efforts is competitor keyword research. By analyzing...
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SEO Metrics to Track for Improved Digital Marketing Campaigns

In the fast-paced digital world, having a solid online presence is crucial for the success of any business. Search Engine Optimization (SEO) is the key to driving organic traffic to your website and increasing your visibility in search engine results....
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What You Need To Know About Google Ads Smart Bidding Ads

In digital marketing, the two primary strategies to ensure your website reaches the top spot of search engine results are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. PPC involves bidding on specific keywords to get your ad displayed at...
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The Importance of the URL You Link to in Google Business Profile

The URL listed on your Google Business Profile is likely your business's first point of contact with a potential consumer. As such, it’s important to choose a URL for the best first impression and customer experience. The link should lead...
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Monthly SEO Tasks to Enhance Your Website’s Performance

Search Engine Optimization (SEO) is crucial to maintaining and improving your website's visibility and performance in search engine results. In this blog, we will explore some essential tasks that can help you enhance your website's performance and optimize it for...
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Google’s Core Web Vitals INP Issues Email Causing Concern

A few weeks ago, Google published a report allowing website owners to view their websites Interaction to Next Paint, or INP metric. This report is meant to prepare website owners for the shift from FID to INP metrics within their...
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WordPress 6.3 Will Improve LCP SEO Performance

In August 2023, WordPress will be releasing version 6.3 of their website developer. This update is set to contain a wide array of improvements to overall enhance user experience by speeding up perceived loading times for websites. The ultimate goal...
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