Our Blog

Report Reveals Sharp Decline in Google Organic and Paid Click-Through Rates

Google AI’s model has raised concerns with organic and paid click-through rates (CTRs). Recent analysis shows that both have been on the decline, however, paid CTRs have continued to fall regardless of the threat of AI Overview’s generative descriptions. A...
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How Volatile Have Google Rankings Really Been?

Google recently made changes that might have affected your website’s overall performance in rankings. While your website might have been near the top of search results, there is a good chance that is not the case with these new updates....
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Google’s ‘Diversity Update’ & How to Recover Your Rankings

Google’s latest algorithm change, nicknamed the ‘Diversity Update,’ has significantly impacted search rankings, leaving many businesses scrambling to adjust. This update shifts how companies appear in search results, particularly those that previously dominated both local and organic listings. For businesses...
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Google Reviews Glitch: Ongoing Fixes and Business Impact

A recent glitch in Google Business Profiles caused concern among businesses and digital marketers as review counts appeared lower than they were. Fortunately, no reviews were lost—only miscounted. In response to widespread alarm, Google quickly identified the issue and began...
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Google Business Profiles Support Overwhelmed: What Businesses Need to Know

Many businesses are currently experiencing significant delays in receiving support from Google Business Profiles, particularly regarding reinstatement and verification. These challenges have created frustration among business owners who rely on a seamless online presence. Recent updates shed light on the...
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Strategies for Setting a Practical SEO Budget

Search Engine Optimization (SEO) is widely used by companies looking to improve their website’s visibility on search engines such as Yahoo, Bing, and Google. To make informed decisions about your SEO budget, you need to track key performance indicators (KPIs)....
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How to Choose an SEO Friendly Domain Name

There are a lot of factors you need to consider when creating a website, and choosing the right domain name is one of the most important ones. Your domain represents your brand, shows the services you offer, and helps establish...
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AI-Driven Google Ads: Reshaping Search Behavior and Digital Marketing

Google is on the brink of a major change coming to its digital ads and search engine. The rapid development of Google's AI technology may transform the way consumers and businesses connect. Google identified three areas for this AI shift:...
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Google Ads Weekly Spend: Impact of Market Conditions & Budget Adjustments

Changes in weekly Google Ads spending may seem arbitrary, but they are often influenced by market dynamics or modifications to campaign budgets. According to Google's Ad Liaison, Ginny Marvin, “Weather and industry trends play a significant role.” These external factors...
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Overview of Google’s Major Update and the Implications for Marketers and Businesses

On January 15th, Google rolled out one of its most impactful updates in years, significantly affecting several widely used SEO tools. This update caused temporary blackouts in ranking data, leaving many website owners and marketers struggling to track search performance...
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