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“Google My Business” Rebrands to “Google Business Profile”

Google My Business was recently renamed "Business Profile" by Google. To entice small businesses to connect with the new search and maps interface, they've been extensively advertising the new name and features via email. What New Features Came with the...
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Google Updates a Help Center Article

Google has updated their help documents page in the Google Business Profile support section to say that Google values all reviews, both positive and negative. Google says businesses are considered more trustworthy when customers see a mix of both positive...
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What You Need to Know About Google’s Largest Local Algorithm Update in 5 Years

There have been quite a few Google algorithm updates in the last few years, affecting both local, paid, and organic aspects of the search engine. The ‘Vicinity Update’ is the largest local algorithm update to occur in the last five...
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Google Announces New Software Updates to Refine its Device Integrations

Google has announced 13 new upcoming software features that will be released throughout 2022. These updates are the beginning of Google's 2022 initiative "Better Together." This initiative focuses on device integration and creating a Google ecosystem, which includes numerous quality...
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Promoting and Boosting Your Blog in 2022

Blog posts can be incredibly powerful tools for companies, if used correctly. A well-written blog can help individuals see what your company is about and why they should invest in your products or services. Blogs can be used to help...
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Best Practices for Getting Reviews

In today’s digital world, receiving positive, descriptive reviews is a necessity for any business. Online reviews are more than just a medium for customers to express themselves; they play a critical role in generating buzz and allow your product or...
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Key Steps when Optimizing a Live Blog

Writing a strong blog is not enough to attract readers. To take your work to the next level, make sure your blog is optimized effectively. When creating a blog, there are specific SEO steps to satisfy the Google algorithm, and...
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The Importance of Maintaining Great Brand Awareness

Brand awareness is everything when it comes to the success of your brand and business. Brand awareness taps into how well your brand is able to communicate with its target audience. Brand awareness helps companies to gain popularity, as well...
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Users Report “Untitled” Spam Websites in Google’s Search Results

Over the past few days, Google users have reported an interesting new number of “untitled” links towards the top of Google’s search results. When clicked, these sites send users to spam websites. The fake “untitled” results in these search queries...
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The Importance of Google Search Descriptions

Google Descriptions Experiment Google has a history of frequently conducting tests on their search engine results page (SERP). Previously in 2015, they removed descriptions from the results listed. This made it possible to only see titles and URLs on the...
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