The Shark Tank

Over the past year, there has been an increase in the number of outgoing scam calls regarding Google Business Profiles. These business profiles, which run on Google's search platform, have always been free for all users. Google offers their Google...

As a leader in the search engine realm, Google often introduces changes that impact how websites are displayed in search results. For this reason, it is essential to understand and keep up with the ongoing changes to optimize SEO results...

Google recently announced that they would be rolling out their August 2023 core search update. These core updates take place about once per quarter and are designed to consistently improve the results produced for a given query, but they can...

In the ever-evolving digital marketing landscape, content has become a cornerstone for businesses looking to connect with their audience. This is no different for law firms, where content marketing is vital for establishing authority, fostering relationships, and ultimately driving success....

In the rapidly evolving digital marketing industry, integrating artificial intelligence (AI) is a game-changing strategy for law firms. AI in the legal industry is essential for maximizing value for personal injury attorneys. AI Skepticism and Adoption The legal field has...

When you hear the number 84.4 billion regarding money, it sounds massive. However, this is an underwhelming number for the ad revenue the U.S. gained from searches in 2022. In 2021, there was a record-breaking gain in all forms of...

In today's fast-paced digital landscape, businesses are constantly vying for online visibility and organic traffic to stay ahead of the competition. One crucial strategy that can significantly boost your search engine optimization (SEO) efforts is competitor keyword research. By analyzing...

In the fast-paced digital world, having a solid online presence is crucial for the success of any business. Search Engine Optimization (SEO) is the key to driving organic traffic to your website and increasing your visibility in search engine results....

In digital marketing, the two primary strategies to ensure your website reaches the top spot of search engine results are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. PPC involves bidding on specific keywords to get your ad displayed at...

The URL listed on your Google Business Profile is likely your business's first point of contact with a potential consumer. As such, it’s important to choose a URL for the best first impression and customer experience. The link should lead...