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How to Optimize Your Google Business Name for Better Ranking

Search engines have become an integral part of our everyday lives, and as such should be an integral part of your business. People flock to search engines daily to find resources and information useful to their current situations. By optimizing...
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Steps to Take When Client Reviews are Not Showing Up on Your Google Business Profile

With all of Google’s most recent updates, there are expected to be technical issues and glitches in their system. However, these glitches can negatively affect your Google Business Profile (GBP). In recent months, more and more Google reviews are being...
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What Types of Social Content Attract the Most Engagement?

When it comes to social media content, the value of creating engaging material cannot be overstated. Crafting content that leaves a lasting impression is essential for companies looking to reach new customers and maintain connections with their current base, ultimately...
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The Search Marketing Industry: Six Evolving Trends in SEO

The search marketing industry has traditionally been reactive, following the lead of Google and Bing in terms of new technologies. In the ever-evolving world of SEO, staying updated with the latest trends is essential for marketing and search professionals. Understanding...
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How Important Are Keywords in a Business Name for Ranking?

Google Business Profiles are integral to any business online. Not only are these profiles attached to your location and can be found through Google Maps, but they collate all of your digital assets in a single location. All your reviews,...
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Six Ways to Improve Your PPC Strategy Today

Pay-per-click advertising, often referred to by the acronym PPC, is integral to any digital marketing strategy. When trying to optimize your website, social media, and other digital marketing efforts for search engines and the people who use them, it is...
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Testing Notes Platform and Personalized Recommendations in New Google Search Updates

In recent months, Google has slowly introduced updates to its search algorithm. These updates prioritize first-hand knowledge over second-hand sources recycling the same information as other websites. There are several measures that Google is taking to improve its algorithm to...
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What You Should Know About Your Competitors’ Sites

In business, everything’s a competition. To stand out from the crowd, you must constantly innovate and improve; otherwise, you risk failing. Indeed, this is no different when considering your digital presence, some might even argue that it’s even more important....
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Google Releases November 2023 Reviews Update

On November 8, 2023, as anticipated, Google announced its latest reviews update, which marks a significant shift in its approach to these changes. The reviews update is notable for a few key reasons, and it is important for website owners...
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Google’s November 2023 Core Update Released

2023 seems to be the year of Google Updates, as this year has seen four core algorithm updates. The first of these rounds of updates rolled out on March 15 and was completed on March 28. The second was in...
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