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Join Seth Price as he talks to Dennis Yu about how to grow with social media marketing. They discuss the importance of creating content, and how to create it in mass quantities to pair with SEO.
Dennis Yu continues to talk about how connections, branding and community are what make a firm memorable. As technology continues to evolve into 2023, so should your firm. Tune in to the episode to hear more.
Welcome to the SEO insider with your host Seth Price, founder of BluShark, taking you inside the world of legal marketing and all things digital.
Welcome everyone to the SEO Insider. We are thrilled to have Dennis Yu from BlitzMetrics with us today. Welcome, Dennis.
Pleasure to see you again, Seth.
You know, look, you have been everywhere of late, but like, I know that I've known you for years in the digital space. I go back to the late 90s and the first .com bubble in New York. You are with some of the juggernauts in the space. Tell me like, what, what is your journey been?
I am not your ordinary search engine engineer, or SEO or marketing person. I'm not a marketing person, I'm a search engine engineer, and I built the analytics at Yahoo 20-some years ago, and my job was to protect the analytics and also protect search engine from all these people that are trying to manipulate our search results. So, this is before the days of bots and these sorts of public representatives because search engines weren't really a thing until Google basically popularized it in like 2005, 2006. So, I was going around the conference circuit, 20 some years ago, speaking as Yahoo at these different conferences before it was, I mean, technically, I think Bruce Clay invented the term SEO, he's a good buddy of mine, but we were calling it web mastering if you remember. It wasn't, wasn't SEO, it was building websites, before websites it was bulletin boards, and before bulletin boards, it was freaking and I was doing freaking, 30 plus years ago. So, and...
A lot of it was figuring out. I remember, back in the day, it was, there were so many different search engines, and figuring out what was going to survive. You had no idea.
Yeah, and we saw Alta Vista and dogpile, and even Digital Equipment got into the game, and back then we're using Mozilla. This is before they were even web browsers, right? I did most of my email using pine on the Unix system, 35 years ago, I was doing that. Anyway, I don't want to tell you how old I'm...
So, I get it. So...
I'm a search engine engineer, okay? And I've seen all these other marketing people come into this space, trying to tell everyone how search engines work, and all this black box, Voodoo nonsense. And Seth, all I want to do, especially for attorneys who spend a lot of money and have no idea what's actually going on, I just want to turn the light on in this dark room, and if, if all the vendors screen, and all, if all the SEO people look at each other or, you know, they look ugly. Is it my fault that they're ugly? That I turned the light on?
No, I don't think at all. I'd be looking as a, as a player who bridges both the legal space and the digital space. That's part of the reason I started an agency, I felt that there was so much fairy dust and silver bullets and this and that, that fundamentals, you know, rather than tricking the algorithm, giving the algorithm what it wants, high quality content, authoritative links, you know, if you're, if you're willing to play ball and figure out what they want rather than how can I sort of pretend to give them what they want, long term, you're a lot better off.
Yeah, it's amazing how much...
Talk to me about the thing that you can spend a lot of time with and that we are having a lot of fun with, here at BluShark and Price Benowitz, it is, you know, video social. If you go back, historically, social has been one of those things that for law firms, I wouldn't say Poopoo, but there was a lot of people selling widgets that were utter nonsense. $3,000 to $5,000 a month to have happy red hair day or, you know, take your kid to work day posts that got limited visibility, no engagement, it just seemed nonsense, and I always wanted people to hold back their resources and say put that in paid search, put that into organic, rather than the sort of fake stuff. Now, if you have your own channel, or you really love social and you go all in, you can do a lot of things and a lot of different verticals, but everything has changed over the last months and year with TikTok, Instagram reels, YouTube shorts, you know, part of it is a feeding frenzy. At some point, they will close the, the unlimited world that we are in and, and monetize like many other things. But talk to me a little bit about where we are right now and where you see us going when it comes to the power of video social.
So, the traditional people that do paid search on organic search, who go to PubCon and other comments that you and I speak at, they still unbelievably view it as a text driven world. As in you hire article writers to write content around different topics, distribute that on your blog, distribute internal link juice, blog posts, buying links, creating signals, because you're distributing through Google news sites and doing Google stacking. I get that, that's a hands-off, client hands off, via a text driven model, which still kind of works. And you know, a lot of SEO firms will say, I'll create 50 articles per month and put them onto your site.
If you want to be in search results currently, that's the game.
It still works, but that's not really where everything's headed and...
No, I can see where it's headed, but there's two things you're always doing, right?
Let me, let me tell you where this shift is. Here's the big shift, because there's, there's a lot of technical details that you and I as insiders can, you know, geek out about. It's now a video first game. Even Google has said it's a first video game, what does that mean? It means it's not a text first game, it means you as an attorney, or the end takers, or the receptionist, or the clients or whatever are making vertical cell phone style videos as your primary source of content, that content gets transcribed, and turned into blog posts. Not text first, where, let's write about all the different things you can say about motorcycle accidents in city name, and auto generate those web pages which are terrible, as you know, right? I mean, how many different ways can you talk about motor vehicle accidents and truck driving accident?
No, it's, it's been a, it's been the bane of our existence in that the...
Law garbage content and you know it, and you know it's low quality and you could talk about how it fuels the algorithm, and you can stuff the keywords still, and by triangular links too, link laundering networks and all that. That's all BS. What matters is telling real stories of real customers, how you take care of them, what you'd like to do in the morning, showing yourself as a human, not because you're singing and dancing on TikTok, but because...
I get it. Look, I'm invested heavily in it, but I also see that we are also at an intersection, right? Things are changing, you watch time about where you're going. There's also current cases and where are they coming from, let me ask you this, because this is...
Tiktok has more web traffic than Google does.
Understood.
But young adults under 30 do more searches on TikTok than they do on Google.
Understood, but when they're looking for a lawyer, they go to TikTok or they go to Google, and that's, you know, that wasn't my point. I'm not...
They're not looking for a lawyer, they've already decided based on who they know. They don't care where you pass the bar or how many cases you have, or that your toughen, you know, you're Darrell Isaacs, you have a hammer, they don't care about that. They care about can they relate to you, and that's where social media comes in. It's not something you hire an agency to do. Because it's a video first thing where you have to make cell phone videos, has nothing to do with your hair or wearing a nice suit with all the books in the background and the degrees, that's the thing was...
Look, look at all the different areas of law, right? My world, right? You have PI, you have criminals, you have trust and estates, family, immigration. Look, I get and you're like, you're an evangelist, you're telling me where we're going to and I get that.
I know that's where things are now.
But they are, they, look, percentage are, but people are still looking when they need a search. You know, look, I'm, I'm one of the unique middle-aged people that loves TikTok. It's so freakin' addicting, it finds your areas of interest and it digs deep. And I sort of studied, I see what other people are doing, and I see that there are people doing cool, informative videos out there. But we are, you know, for the moment, and again, you're saying this is changing quickly, people, Google is still not indexing it that way. We've seen it, do you remember a couple years ago, we had, where Google said, hey, we want you to, we're gonna push video really hard, and they put like, you could basically stack the search results with nonsense videos by spamming titles and putting them in those.
YouTube's shorts and all that, for sure.
Right.
I was the product manager of YouTube shorts. We were in Austin actually filming together at Digital Marketer. And she said that they created $100 million creator fund to be able to make incentives for people that are making videos in short form fun ways because Google's always tried to do a social network. We won't list all the different ones they've tried over the last 15 years.
I was so disappointed. I loved the, I thought the technology was better than Facebook's. I love the way it could chat, video chat, all of that and, you know, it just turned out of people like you and me sitting in there waiting for it to pop and it never happened.
Right. Because it's people that are too technical that are making things for engineers like me.
So talk to me like, this is a real thing attorneys struggle with which is, okay, they're not you, they don't have a massive following, they don't want to do the me-too stuff, which I think is that we don't have to sell anybody on that. They can have somebody follow them around a video camera and do stuff, but...
You don't have to have a D Rod.
No, no, no, no. So, with the iPhone, I've learned that lesson, right? I had a guy with a video camera follow me around, did nothing compared to a 23-year-old with a ring on it.
Yeah, but that wins every time. I've done two. I've hired these kids, these 22-year-old kids and they used our techniques. And I'll tell you, it's not a secret, and they'll make a bunch of what Tiktok calls Lo Fi, like, not professionally edited sorts of videos that outperform when a professional camera crew who's won like...
Absolutely, I couldn't agree with you more.
...$50,000 Professional things. They're bringing RED cameras, all the intimidating equipment you can imagine, and the kids that are out of the, you know, University of Louisville and Dr. Karen Freebooks program, for example, a bunch of my kids come from there or other schools where they're implementing our program. They're making short form little videos, and they do it for local business owners. They do it for restaurants, or whatever it is. There's a bunch of schools that use our stuff to start student agencies so that these kids can get real course credit instead of just reading a book and writing an essay, which is ridiculous. And these kids are beating all these professional agencies. These are kids with almost no experience and it's not because they inherently understand social media. Oh, if they're a 20 somethings, they understand Tik Tok, this natively like they were born with a iPad in their hand. No, that's, that's the thing that old people like us like to say about these kids. Here's what they're doing. They don't suffer from this thing called rambling old man syndrome. That's the number one thing, you're smiling, that's the number one thing that kills professional services and social media. You know, rambling old man syndrome is, and why that's so bad? You and I suffer from it greatly. What is the number one thing on Tik Tok? You're following all the experts, what's the number one thing that drives your watch time and morality?
Utility.
The hook, the first two seconds of the video. If you don't get to the point, if you're not interested in the first two seconds, it doesn't matter. I'll give you a proof point. So, I was at TNC last week, and I ran into the video editor of Alex Hormozi, who's the number one trending Entrepreneur on the internet right now. He also is the video editor for Grant Cardone. There's a lot of people that pretend that they're the video editor for Grant Cardone, or Alex Hormozi. This is the actual guy. And Ryan McGann, he's awesome, I filmed a two-hour interview with him while I was there, and he, here's what he does. And by the way, don't think like, just because it's for Alex Hermozi or Grant Cardone, "oh I can't be like that because I'm not Grant Cardone." No, no, no, no, this technique, listen to this. They'll film a primary video about a topic, long form. Like, here's what to do when the police stop you, right? Or here's what, what you do when you get in a car accident, or some kind of, something sharing expertise, which attorneys are normally pretty good about. And then they film five hooks, what are those? Those are introductions, here's one thing you need to know when the cops pull you over, three things the insurance companies don't want you to know, or whatever it is, these, these are a hook. Its the video, is that what you say in that video, direct to face. And it's the same thing as like a subject line in an email copy, or the title in a webpage, and how important is that for like a blog post, it's half of it, right? It's more important than the content itself. So, it is the equivalent of like open rate, or click through rate view through rate on video, because all based on that hook, the first two seconds, so they'll film five of them after filming that explanatory content. And then they'll film three calls to action, you know, contact me and I'll help you out. I'm the hammer and we fight for your justice or, you know, I've created a free guide for you can check out what, you know, download, you know, whatever it is, or, you know, agents standing by, we're here to help you one called does it all, and whatever it is they have some kind of call to action, you know the selling part. So, main body, five hooks, three calls to action, combine them all. Now you have 15 pieces of content, right? And guess what, this, so I, knew already knew about that, because that's what we've been doing. And it works really well for even like nobodies you don't have to have blue checkmarks and have millions of followers or whatever. What he did, and he logged into the TikTok for Alex Hormozi, and he showed me, we're looking at the stats. I'm one of the few people that I can say this because I looked at the stats, you know that? Wow. And he'll post all 15 at once, Seth, all 15 versions at once. Yeah, but I thought you're only supposed to post like once per day because it's going to wear out the algorithm and people are gonna get tired of seeing you or whatever it is. No, you just post them all at once, and he showed me something that he posted just two hours ago. And he had all these different versions, and one of them did way better, and we looked at these different ones and they all look about the same. We played a few of them. They look about the same to me, but we looked a little more carefully he said, when there's a difference you can all, if you look carefully, you'll always be able to find that difference. It could be that that the one that outperformed, we cut out that initial breath in the beginning, and it's like you have to cut out all the dead air. That's why there's all these jump cuts, right? Or it's just the way you said something that the intonation or its the background music, or the way you turn the camera just for a moment, or the expression that you made. that microexpression, or it, there's always some reason. And I've talked to the top tiktokers, and folks and Instagram reels and whatever, and they all confirm the same thing. It is that the slightest little thing in the first two seconds because we don't, here's the obvious thing, if I lost you on that, or whatever...
No, that is really, what you're basically saying is we're going from A to B testing, to A to G testing.
In the first two seconds, you're testing all kinds of stuff in the first few seconds, the big caption you have is the text over the top, right, which is the subject line headline, whatever it is. And so everyone is testing those first two seconds, if they're not with you, if they skip past you scroll past you, in the first two seconds, it doesn't matter how good your call to action is, doesn't matter how good your advice is, doesn't matter how funny you are, that first two seconds. And the reason why 99.9% of small businesses, especially law firms, and people dispensing financial advice, especially doctors, people who are really well educated suffer from this more than anybody else. So doctors and lawyers, and I have a lot of doctors and lawyers as friends. And I see this and it just hurts me when I see this. They have rambling old man syndrome because they can't get to the point. They use all these medical terms and legal terms. And they you know, these disclaimers or whatever, just freaking get right to the point. My friend Sally got an A, or my friend Sally, her wife, her husband was killed by a truck. And when she told me this, you know, or whatever, that's a good hook. Right? It's like, oh, okay, well, what happened? You know, I got a $10 million verdict from my friend Jerry. But you know, what I really admire about Jerry. Well, what do you really admire about Jerry? Right? The hook the first two seconds, these lawyers can't freakin do the hook.
Why do you think I abandoned the video guy and I have a 23-year-old have the ring light because they tell me what to do. I, if, I, my instinct is wrong. I know that. And that's why, you know, again, people and part of it is, think about it. So, the average lawyer syndrome person or doctor person isn't spending their time on tiktok. After you spend a little bit of time on there, intuitively, you get it because you're making those micro decisions as to whether you're flicking.
Yeah. How fast are you making those when you're scrolling, Seth? How long? How much patience do you have in deciding whether you want to watch the rest of that video?
You know, to me, what I find amazing about tiktok is that they have figured me out so freakin well, that I spend more time because most of the time, it's giving me compelling content. I'm sure if I could think back to when I first got on, I was flicking and he said, Oh, he likes the show Hamilton. So if we decide to see ...he likes tennis. You know, he likes baseball, whatever it is, yeah. They, you know, like magic tricks? But as that algorithm gets better, I am not a great example of it, but I know exactly what you're saying. And again, everything you're saying is crystallizing, because I'm living it. I'm watching my team do this. And that's why, you know, humbly when they say, "hey, do it this way" I'm like, sure. Because I know that my instinct may be able to get somebody top of a certain Google algorithm in one place, but that the way that people are, and it's not like you're saying that it's not just age, it's not like they're, but it is sort of how they were raised in that they don't have all of these other, this baggage with them. That would, because I tried to get some of my interviews like this, that Oh, I did a school interview, I'm just going to turn this into a Tiktok. And it doesn't work nearly as well as if we created a separate video where we're doing that we you know, again, somebody's putting the hook of what you're going to be saying next.
That's true, because this whole thing like, how long are podcasts? Like 45 minutes or something like that? That is a movie. Now what do you need to do to get people to watch the movie? Have the movie trailer, right? Any major movie, you name it to get people to watch, there's the movie trailer. So, Seth, what's the movie trailer?
And I think that as, as the light bulbs going off for me, it's so, you wouldn't believe what, Dennis, you said here. Something like that which would get, you know, which would, which would get somebody in...
Grab the highlights, right? I saw the Top Gun, you know, Tom Cruise came out with the Top Gun. I'm like, Okay, this is, he's the old now. But it was amazing. I went to the theater with my mom and we both loved it. And but the thing is we the reason why we watched Top Gun was because we saw so many reviews, and friends it said I just saw Top Gun and it was amazing. And we saw the trailer. And you know, when you watch the trailer, it sort of gives away, hopefully they don't like give away too much. But they show like the explosions and the main thief.
Well, let me ask you a question, now I'm going off script here, but I know for myself, if a trailer gives everything away, I'm done because that means they didn't have enough good stuff to get me in.
But that's because you're super intelligent. So, these like, lawyers like you that are super intelligent, I don't mean it like a bad way, like you guys are so smart that you don't realize the average consumer is that, you're like eight steps ahead, your ability, your verbal skills, you're like, oh, you overthink things like...
No argument.
You are, you are right, you're right. Yeah. And people like you. But remember, we're talking about people who get in car accidents, or they're looking to buy a new house that you're just over, assuming you're like, you're not making oral arguments in front of some judge?
Of course not.
And it's getting a year, you're way too smart. Social media, right?
It was the same thing. We figured with emails, like what's gonna get something open, you have an email, but what you're saying is, what is your Rayline? You know, that like that the the Rayline of your video is today's is today's currency.
Yeah.
That's awesome. So, I know, we're very fortunate that we're going to see you at BluShark in the coming days, I can't wait for you to be able...
Yeah, in two weeks flying from Pakistan to Dubai all the way to DC to come see you, and it'll be cool.
That's, I'm honored and I'm touched. And it sounds like we will be either sharing the stage or crossing pads in Austin for PubCon. What are you doing between, between DC, BluShark and Austin PubCon?
We are training up millions of virtual assistants, and Philippines and Pakistan and Kosovo. In the US we call these third world countries. But they're all learning how to repurpose content. They're taking the hundreds of videos, the short little 15 second stories - I have the best-selling book right now in social media on Amazon, by the way, literally google it and see, or go to Amazon and see. But we're training up these VAs to take those videos, transcribing the articles, chop them up into tiktoks and Instagram reels and tweets and facebook stories and all that repurpose. That's called repurposing, and then turning in the ads and using what I have been famous for in the last 15 years called $1 a day strategy, taking your content and paying, paying for Facebook and Google and LinkedIn and Tik Tok and Snapchat and Twitter and whatever to show your content to people in your city. And that's how you have alignment now. I'm not trying to get there organically or virally. I'm not counting on trying to be viral. I'm just I'm trying to generate business.
Do you subscribe to the idea of testing and organically seeing what works, and then...
Yeah, so the dollar day strategy is about boosting a post meaning it started out organic, they didn't start out as an ad. And so if I put something out there organically, just like I just told you with Alex Hormozi, 15 posts all posts at the same time, one does the best. I'm gonna put money on that one. And I might make, you know, 10 other videos about different sorts of things. And I might think I know which one is the best and wrong every time. But the one that performs the best is the one I'm going to put more money on and I'm gonna allow it to run for $1 a day forever or $10 a day forever, because it's the same algorithm behind a boosted post as it is that governs the newsfeed this is true on Instagram, Facebook, Tik Tok pretty much any...
Using a boosted post with a geographic radius.
Yeah.
And that I think that's one of those things, that I know early on way back you know so many 10 years ago somebody's like, you know, we're gonna do a Facebook we're gonna do a giveaway of a camera like a flip camera and that was all the rage I remember that. And I was all excited I paid for both the camera and I paid somebody some money to do this thing. And I always people signing up and knew they were all excited, but nobody was in my market. You know, the idea is it's you're not checking your common sense at the door, you still have a goal. And you know, this is an as you're saying, Get rid of the popularity contests
It's irrelevant. Fine, you give away a flip cam. Who is that going to attract it? I mean, I learned that was the Flip cam. Yeah. Okay, great.
But let me ask you one final thing which I am curious about your thoughts on. So old people like me, we do these cool podcasts. I have to one a law firm growth, law firm blueprint. I got this SEO insider, what is your best advice to a lot of middle-aged lawyers like myself have podcasts or other other YouTube content that's not you know, is not tik, Tok friendly. What is the best way sounds like you're working on a team to do this. Can you take your, you know, middle aged long form content and make it compelling or does it need to be shorter?
You can. You can the thing is, remember we have to distinguish between the movie and the have a trailer. So we put all this effort to the podcast, which is the movie, this whole conversation we've had. But then most podcasters are guilty of this except for the people that know what they're doing. They will then at the end of their podcast, record a bunch of hooks with the guest, because it's fresh in their minds. Now, maybe initially, in the planning, get an idea of what we were going to talk about on the SEO Insider PodCast with me. But we actually went in another direction and covered some other topics. So that the best time to record your hooks is at the end, if you're writing an article, for example, I've written 1000s of articles, you write your introduction at the end, and then you put that at the front, you don't write you don't start by writing the introduction, right? Everyone knows, every author knows, you write the beginning at the end, right. So if you have long form content, whether it's zoom, or in person or whatever, it doesn't mean it can't be used for Tik Tok, Instagram, YouTube, or whatever, here's the biggest mistake they make is they don't repurpose the content, meaning push it to other channels. So you might take this and put it to YouTube. But why wouldn't you transcribe it using a tool like D script into a blog post? And submit that as a press release to Google News, syndicated sites? Why wouldn't you take highlights and put them on tick tock? Why wouldn't you link between related blog posts? We're talking about people that we know, why wouldn't we and there's so many different ways to repurpose the content. And so most people, they don't have a video team or virtual assistants to chop things up and do that. That's how you made the content, which is great. That's, that's step one of four. So just because you make the content you that's, you're barely even there, you write a book, just because you finished writing the book, you're only one of four steps. The second one is you have to edit that content, not you because we don't have time for that we have people at three bucks an hour that do that all day long. Then you repurpose it, meaning you post and once it's been edited, then you post on all the different channels, you make that content once you don't have to make content just for YouTube, or Tik Tok, or Facebook or whatever, because it's the same algorithm across every channel. I can go on to that if you want to geek out, I'll explain why it's the same algorithm between, you know, Amazon, and Spotify and what they're all the same algorithm. Okay, based on what users are doing. This is the third is to repurpose, and the fourth one is to boost to put money against it, targeting just people in your city, if you're a local practice, and most people do the first step, and they miss the other three, and they wonder why they don't have success. And they say, Well, I don't have millions of followers. I can't go viral. I'm not singing dancing well enough. Or I need to have some young girl who's attractive dance in my video. No, that's wrong, wrong, wrong. It's because you're missing the other three steps. Excuse me.
Bless you. So, in our waning minutes, let us have you do three or four hooks, what are the hooks gonna be when we take this? We chop it up and we put it out there into the into the video algorithm.
I'll give you a few examples. And video editor. You can obviously this is not a continuous interview. So chop this up as you see fit. Lawyers, Seth and I talk about the biggest mistakes you guys are making with SEO and social media. Come tune in now.
See stuff like that. Take two.
You know what the number one thing is that kills really smart lawyers on social media. It's called the rambling Old Man Syndrome. And Seth price and I talk about exactly why that's hurting your social media in ways that you don't know. Come join us now.
And the final one.
You want to know what an original search engineer has to say about social media. Seth and I cover exactly what goes on, I think it's going to find that See, that's why you got to take multiple cuts. Because I didn't say that right? He started with the hook, which is the first two seconds, then I'm giving a little bit of knowledge, but I'm falling. I'm gonna let this all air I want people to see the creative process. I love this. This is this is this is what we do. And and I like I've been coaching Jake Paul, on how to do this. And this guy just got billions of views. But even he is a student of the game in this particular way. So yeah, you guys are seeing right now. What it's like when most of the time you see the finished product, whatever you're seeing on social media, is whatever the winner is, but you don't see all the basically air balls that we're putting up there, right? You saw me throw an air ball just a minute ago. That's how it is.
No, but absolutely. So West question of the people out there. If you are a student of this understanding that lawyers are not them, who do you like, them to be the most famous with them? Who do you think is doing this really well right now that you would like recommend people emulate?
Oh, well, only it was a friend of mine and I coach him but a lot of people like I don't want to be like only a one. I look at people like Ethan Ostroff who is doing more he's not as charismatic, he's just giving advice. Hey, do you use Roundup at? Or you know, do? Are you a user of Roundup? And do you have this kind of cancer? Contact me, I might be able to help you. Do you live in this particular town with this coal mine? And did you drink the water and get some kind of disease contact me, I might be able to give you some justice, right? We see if we can help. Just simple things like that straight to the point. Not this rambling on and on and on thing like literally, can you say something in just a few seconds. That's what this exercise is about. That's what these young adults are all about. They don't want to hear you go on and on and on. You need to use simple words. Keep it simple.
Anybody outside of legal that you think...
Justin Martin is a real estate agent. He sold 500 homes last year in Denver. He's the number one agent, I believe in Denver. And what does he do? He's highlighting his family life. They live on a lake, and they go jet skiing at night, and they do marshmallows or s'mores by the fire. But he's also making stuff like, hey, check out this house, it's going for $1.2 million. And let me tell you why I think this is a good deal. Or check out this other house. It's got three bedrooms, and it's in this part of town. And it's an upcoming part of town because just across the street to building a whole foods. So he's, you know, now is actually the right time to buy a house because interest rates are going up. And while you're always waiting, here's why I'm not worried about the housing market going down. It's because this, this and this. And did you know the Fed just increased interest rates, it's from this percent to this percent? Well, let me tell you what that means about how that affects inventory. Are you looking at buying and selling your house at the same time, and you're worried that if you sell your house, you won't, you'll be caught in between and not have a house to move into, here's five things you need to do to not get caught in that situation. This is what he's doing. And he's got 70 agents on his team. And they're all making short little videos like this all selfie style videos, not professionally edited. And that's driving them tons of leads into selling tons of houses because of this, oh, another one, go to YouTube and go look for living in Dallas. And these guys buy and sell houses in Dallas, they're another real estate agent full disclosure, they're also a client. And they're talking about, hey, you know, Flower Mound is the number number six fastest growing community in the United States. And the reason why is because let's let's do a little tour of Flower Mound. So here's the this part of Flower Mound, and here's the park. And here's where this new shopping mall is going. Oh, you know, the Dallas Cowboys, their practice facility is up here in this particular town and check this out. And they're literally just giving tours all around Dallas, what it's like to live in Dallas, and they're generating. I mean, they are they are getting millions of views and all that. But their goal is not to be YouTube famous. Their goal is and when people are looking to move from Los Angeles because they're tight, you know, they're leaving California because they don't like all the whatever, I'm not political, okay? These people are leaving California for various reasons. And they're going to other places, because you know, they don't want to pay taxes and all that. And these guys, their videos show up. They're just killing it. Now I audit their channel, and are they celebrities? And are they like good on video? I mean, I guess they're okay. I don't think they're any better than you or me. These are just normal people. And there's making content. They're not super charismatic, or super attractive or when they're just making content, but they're making content in the way that we're talking about. That's the difference. Okay, this don't have to be beautiful. You don't have to play the guitar. Okay.
Well, I appreciate you. This has been awesome, enlightening. I hope our audience got as much out of this as I did because I just thought it was it was great. I can't wait to see you in person and just keep, keep, keep it going. The energy and the excitement here is infectious. And the lessons learned are certainly valuable. And so, thank you so much for your time.
Well, thank you. Thank you, Seth. What I'd love to see you do is maybe right now record a couple of hooks to talk about why should an attorney spend their valuable time listening to the conversation we just had.
Tuned into our video and hear Dennis Yu give you what's next in video. Don't love that, first take.
Keep going. Yeah, exactly. Not even the words that you say. It's like how you say it. Because if I was if I was just looking at this I'm thinking all right. I have lots of things like I would love to get more sleep. I'd love to spend more time with my family. I'd love to go exercise. Why would I want to spend this amount of time with Seth and Dennis? You've got a really convinced me this is worth my time, right?
You thought AV testing was cool. Imagine if you could test 15 videos at once. Tune in and find out.
These are the, these are the, you know, these are the pieces. Multi purposing your content - if you're not doing it, you're missing out.
Yeah. You want to see how the pros doing it? How the pros are doing it and how you're not? Seth and I are going to save you a ton of headache by showing you exactly what to do.
Well, yeah, see? Thank you so much. We'll be back on the SEO insider real soon.
Yeah, we'll do one in person. See you in two weeks.
Absolutely.
Thank you for tuning in to the SEO insider with Seth Price. Be sure to check back next week for fresh insights into building your brand's online presence. Episodes are available to stream directly on BluShark Digital's website.
