On this episode of SEO Insider, Seth is joined by Jason Brown, the founder of Review Fraud. Jason discusses the basics of his business and the ways he gives SEO guidance, common misconceptions about SEO, and all about how fake reviews and negative review attacks can impact business. The two also speak on how to get Google to take down a review, GBP local spam, and how incentivizing reviews is against FTC guidelines and can get a listing taken down. They discuss how reviews can be subjective, the importance of asking for reviews in industries where it is allowed, and how asking for photos to be uploaded on review sites can lead to more reviews.

Jason can be found at Review Fraud: www.reviewfraud.org or for more frequent updates, check out his Twitter page at https://twitter.com/keyserholiday?lang=en.

More SEO Insider episodes are available to stream at www.blusharkdigital.com/seo-insider