Today, Seth is joined by Mike Blumenthal, co-founder of GatherUp, which helps businesses gather, manage and market their customer experience to improve the business. Seth and Mike delve into local search, discussing spam permeation in Google search and Google’s minimal efforts to reduce spam. Seth and Mike also speak on Local Services Ads, explaining the Google Guarantee badge as a method of verification. Mike explains some big trends in local search, one being a movement toward visual search. Mike and Seth also discuss the elimination of gateway pages and the impact of reviews on marketing.

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