Seth Price, Founder of BluShark Digital is chatting with Nate Fischer, Co-founder and CTO of Local Viking, about how Local Viking consults with different organizations and makes Google My Business easier to understand for consumers. Fischer explains how the reality of Google ranking may not always be what it seems due to the amount of data Google works with and the engineering challenges they face. Seth and Nate discussed the power of Google and a few tips and tricks to be ahead of competitors.