On this episode of SEO Insider, Seth speaks with Phil Singleton, a web designer, SEO expert, and award-winning author. Phil also co-owns two media franchises, two home service businesses, and a marketing agency called Podcast Bookers. Phil speaks on his experience working with entrepreneurs to give them visibility, his process with his podcast and finding a niche audience, and putting clients’ ROI over your own profits. The two discuss cross-selling across their agencies to get new leads and the importance of referrals and good customer service.