BluShark Digital 0:00
Welcome to the SEO Insider with your host, Seth Price, founder of Blushark, taking you inside the world of legal marketing and all things digital.
Seth Price 0:11
Welcome, everybody. I am thrilled and honored to have Scott Hardy from Top Class Actions. Welcome, Scott.
Scott Hardy 0:17
Thank you, Seth. It’s great to see you.
Seth Price 0:18
Scott is one of the more enjoyable guys in our space. I personally contest that he is so fun and is so generous with his entertaining that I had to go on a low carb diet after dining with Scott. But the dessert overload is something that I will not soon forget.
Scott Hardy 0:37
Well, I don’t drink and so I’ve got to get my sugar some way. And that tends to be desserts.
Seth Price 0:44
Well, look, and I get that because we all want to have our cake and eat it too. And I love the idea, cause who wants to have one dessert, right? Like everyone was… there was this massive guy i met that said “Who’d want to go to an ordinary entree restaurant when there’s a buffet… You could have go back… you don’t like this you.” So I love that fact.The problem is for somebody doesn’t have willpower… You know, the ability to not just taste. So I feel like that in some of the world the, some restaurants that go to the shotglass desserts. [Yeah.] And when I was younger, I was like, why would they do that? And now I get it. It’s less is more.
Speaker 2 1:19
Yes, yeah, I understand. It’s hard. But I am one of those guys that will be… I will want to sit there and take a look at the menu. And I’ll be like, “Oh, I need to get that appetizer and that appetizer and have a little bit of each one.” And the same thing as you found with dessert was, I’m like, “Well, my gosh, there’s like five awesome desserts here.” Well, we can’t just figure out one, we’ve got to try a little bit of everyone.
Seth Price 1:42
Well look, being a Jew from New York, we ate Chinese food as a family. Like you’d order a bunch of dishes and everybody had some from everywhere. I went out with somebody who was not part of my community and everybody had their own little entree sitting in front of theirs. And there was no sharing. I was like, “What is this? This is very foreign to me.” So I love the fact that you’ve taken the New York-Jewish-Chinese spirit and brought it to deserts.
Scott Hardy 2:04
Well, that’s probably my very first date with my wife, whose families are New York Jews. And we were sitting there at an Italian restaurant for coffee because it’s a blind date, didn’t know if it was going to work out right? Then we go to dinner. And she said… I get my meal. And I’m just used to just plowing down. And she’s like, “Hey, that looks really good.” I said, “Well, yeah, it is good. Thank you.” She goes “I want to make sure it’s clear that if you and I are going to be dating, we share food.”
Seth Price 2:35
And I’ve gotten to the point with my wife, she’s identified this and I will order around her meal knowing she will not finish it. So I will not, I will order something completely different so that I can experience both. This is just because she doesn’t eat a ton. But that’s also part of the reason I had to go on the diet…. wasn’t just your desserts. But look, Top Class Actions, it is when you.. you travel in the circle that we travel within. You have law firms, you have marketing agencies – happy to play in both those worlds. And there Scott in the middle. I assume that the genius of it as well as the difficulty is it it doesn’t fit into a lot of boxes. Tell me about it. How did it come to be?
Scott Hardy 3:17
So Top Class Actions. I’m a technology guy. I was never a lawyer. I was always intrigued by law. And one day I was flipping through a magazine, I saw an advertisement for the Airborne health supplements settlement. The little fizzy tablets drop into water so you don’t get a cold. Well, in that settlement anyone can claim up to $63. No proof of purchase, no box, nothing just in theory, go online, submit your claim, you’ll get a check. I said, “Man, there’s got to be a website, that tracks these easy to claim settlements.” But there wasn’t. So I built it. And I thought knowing nothing about law, nothing about class actions, that creating this online repository for class action settlements, settlement administrators would come bashing down my door and pay me millions of dollars every year to advertise. That didn’t happen. I didn’t know that defendants didn’t want people to know about their settlements necessarily. That plaintiff attorneys, you know, work on these things for years and want them settled. And that the settlement administrators they just want to get the business. You know, the margins are relatively thin. So that first year I sold one settlement. I went oh boys isn’t working, but it was my side gig. No big deal.
Seth Price 4:24
What was your day job at the time?
Scott Hardy 4:26
Cloud computing sales.
Seth Price 4:28
Scott Hardy 4:29
Well, I was part of a team that helped create HBO GO and HBO Max. Wow.
Seth Price 4:35
Wow. Just watched the Gilded Age.
Scott Hardy 4:37
Exactly. That’s it. I mean, the teams at HBO that built that are super amazing. And my teams that I worked with are the people on the internet side to make sure that everybody can watch it wherever they will.
Seth Price 4:51
I got a complaint but that’s the when you download stuff… It doesn’t let you watch your download unless you have internet action. The whole idea is that it, if you get on a plane, you don’t want to pay for Wi Fi, that you should be able to watch it. No, they want you connected even to watch your download. Not pleased.
Scott Hardy 5:08
Yeah, because they’re restricted by the licensing for each country you’re in. Right? And so it’s… it was really cool, really cool to be a part of that team. But then fast forward like a year into it, an attorney walks up and says, “Scott, I got claimants for my class action settlements, but I need plaintiffs, can you find me plaintiffs?” And I went, the entrepeneur in me, “Yes, absolutely. No problem. I’ve got you, sir.” And I turned around and went, “Oh, no, how do I do that.” But we launched class action investigations, which are advertisements for these cases and we started making money. You know, it was just me every day. I got home from work and I’d write articles on top class actions, you know, the power of SEO. And so I was one of the first people that was doing that. And everyday just wrote articles on class action settlements, went to bed, went to work, came home from work did the exact same thing. Weekend, that’s all I did, was
Seth Price 6:02
Ironically, not different than how I started my law firm. Built a website, added some content… it was a DC criminal defense site, a DC criminal lawyer in DC, practicing DC criminal defense. All of a sudden, we outgrew our office in two weeks, like when you do it, and you hit pay dirt, especially early on, you do some really cool stuff.
Scott Hardy 6:20
Yeah. And that’s it, I mean, people… The easiest thing in the world, and the hardest thing in the world is to write content.
Seth Price 6:27
And so for me, I’m going to tangent, which is why I do this, which is we’ve had a back and forth, you know. We Do Content, we have my buddy Alex say “We, you know, we do web content, they’re all doing content.” And it’s one of those things that… it is tough, because getting… there’s nothing but if you do it yourself, that’s great. You’re just not scalable. And one of the issues I’ve always seen is getting content – there are two reasons you’re writing it, right, we’ve always said. One is for SEO, and the other is for the actual end user reading it. And I remember in college this way, use my analogies talk to somebody about this, there was a guy who wrote in the middle of his blue book, third one, please check in the margin if you’re still reading, knowing that a lot of people read the first paragraph and the last bit. And in fact, nobody actually checked the box, the guy just, you know, clearly hadn’t read his paper. So you know, to a certain extent, I feel like there’s a balancing act on content between, you want to hit the terms, you want to be able to talk about what it is, you want high quality content… But that there’s nobody on the planet that can produce what, you know, what is awesome content. And what’s academically awesome may not be what makes you money, particularly at scale.
Scott Hardy 7:38
Right. I mean, I was having this conversation yesterday, when I was at lunch with an attorney friend of mine, actually couple attorney friends of mine, and we were talking. We’re saying how do we and he’s been pushing this new brand, my friend Danny Karen, is class action lawyer, great guy, great plaintiff’s attorney. And he’s been pushing this new brand, and he’s recording videos every day. And you know, he’s putting out the content. And he said, “Scott, how long did it take you for it to get traction with Top Class Actions.” I said, “Brother, you’ve got to continue to just keep pushing, seeing that content. And as long as you’re seeing consistent growth, even if it’s a little bit, consistently, month after month, you’re doing the right thing.”Because the problem is, you’re competing with little bunny videos, because that’s what my wife and my kids spent a half an hour the night before watching was Instagram videos of cute little bunnies.
Seth Price 8:31
My kids are watching Karen videos and… I guess look that that is part of the answer. He’s digging deep on that you dug deep, you created it and built a substantial corpus. So what happened… you woke up one day and said, “Okay, this isn’t a side hustle, we have our content. This is… I’ve seen proof of concept.” How did you take it to the next level?
Scott Hardy 8:53
Well so the thing is… we’re just working with class action attorneys. You come to me, you say, “Scott, I want to file a class action against Apple, because there’s the defective antenna.” I run the campaign for you, I charge you a flat fee for that month. And then you’re gone for three to six months until you want to file your next class action. So our revenue just did this. [Wavy hand motion] And so we are consistently increasing every year.
Seth Price 9:17
But it’s not long term, it’s spiky.
Scott Hardy 9:21
Yeah, exactly. And then so four years into it, I lose my job in cloud computing sales. And I was pretty much a sales guy at a new company. I had five managers in the year. I had left my great company that helped create HBO GO to jump ship to a new company. And that was a terrible decision from that job perspective. But getting fired from that company gave me that focus because at that point, I had three or four contractors who were writing for me. And kind of touching on that point. It was a good thing that I wrote all that content before I focused on sales. Because I wrote all the content, I wrote 1000 articles. And then I was able to afford to bring on writers, contract writers and editors, and making, you know, pay them, and then start focusing on sales. And that was a big part of, you know, continuing that growth. But once I got fired… that’s when I had the opportunity to pivot into mass torts. Because I was sitting outside in the patio with my wife, and I had two job offers one from a company in cloud computing here in Phoenix that was terrible. My friends had worked for it, hated it. And another one is a great company out in Los Angeles, which would require us to move or option three was going full time on Top Class Actions. And so…
Seth Price 10:45
Knowing you now, and I don’t know who you were then, but my guess is you are you are not somebody who should have been caged. Like this is your calling was for something… to have managers telling you what to do when you are arguably the most innovative guy in the room doesn’t really fly well.
Scott Hardy 11:01
Well, and that’s that’s what happened is… I was working on closing this big deal with a huge – the number two video behind YouTube. And I had worked that deal for six months, and they said, “Hey, big corporation, we shuffled your accounts, that’s no longer your account.” And well, “I’m close, I’m signing the deal. Next month, you know, this is sales, this meets my quota for the entire year. I need to keep this account.” And they went, “Well, you can partner up with your buddy here, and he’ll get half your commission.” And I said, “No, it’s not going to work for me.” “Just be a team player. Scott.” I’m like I am a team player – six months personal relationship with the CEO, when they went “Well bye.” Oh! I forget, you’re a big company. You don’t care.
Seth Price 11:51
Out of curiosity, what happened to the deal?
Scott Hardy 11:52
They didn’t get it.
Seth Price: 11:53
Where’d it go?
Scott Hardy 11:54
It went to… I think it went to my old my old company.
Seth Price 11:57
Scott Hardy 11:58
Yeah. And so they were they… I reached out to the CEO right after I was fired. And I said, “Hey, just you know, I’m no longer there.” And she’s like, “Well, but we’ve been talking for six months.” I said, “I know. But best of luck. I’ll let you know where I land.”
Seth Price 12:12
So one of the things as you built this out, I’ll be a little ADHD in this conversation. You know, most of us watching know where this landed. It is one of the top brands that’s out there, you’ve done a great job organically. You have some amazing partners in the deal, at the highest levels of mass torts. You know, one of the things that we’ve talked about privately is sort of the pull, the pull and tug between you have a marketing business and law firm, something you know about. Talk to me, especially, you know, with what’s going on in Arizona/ Utah. You’ve been very vocal about things going on in Arizona. Your thoughts about ways to integrate marketing plays with the potential opportunities that are out there now?
Scott Hardy 12:57
Well, I’ve always said, what I’ve had people approached me about acquiring Top Class Actions. One group approached me in like year one and a half. I mean, I’m still working full time. And they came at me and said, “We’ll give you 700,000 for Top Class Actions.” And I was like, wow, that’s a lot of freaking money.
Seth Price 13:18
More compared to a sales job, which was hit or miss…
Scott Hardy 13:21
Yeah, I mean, a sale. I mean, I was pulling in a couple 100 grand a year in sales.
Seth Price 13:26
But that’s like, two, three years job.
Scott Hardy 13:29
Yeah, yeah. And so that was, I was doing well, but so $700,000. And I said to myself, “I don’t know if Top Class Actions is my only one idea.” If it’s my only one idea, I need a million dollars, just so I can say, I got bought out for a million dollars. And they wouldn’t do it. They said “ah, there’s too much risk… too much risk.” Well, that same company came back in 2020. We stopped our discussions at 20 million. And I said it wasn’t enough. That was such a great story. It was, it was fun. I mean, it was great. When I said to them, as I said, “Hey, you know, you offered me 700 grand like, you turned down a million.” And they said what? And they dug into it. They went “Wow, we didn’t… that was, that would have been 12 or 13 years ago.
Seth Price 14:15
Well, to be fair, it’s apples and oranges. Right? You had a URL with some content, you now have a viable business.
Scott Hardy 14:23
Yeah, I mean, now we’re the number one website in the world for class action lawsuits and settlements. You know, now we get 1.5 million viewers a month and touching back on when you talked about content and people viewing your content. We used to publish 125 to 150 articles a week. And then we took a look at this in the past year and a half and did exactly what you said and we’re like, “Alright, about half of this content isn’t being read. It’s being indexed.”
Seth Price 14:50
That’s a different issue… Meaning it’s not the quality of it, which again, I’m saying it’s, you know, look you want you said this earlier, which is exactly right, in my opinion, which is… The steady strip of content shows Google, it keeps coming back… The crawlers are there, that’s great. But what you’re doing is a metaphor for most of the single event players out there, where you have this big clunky site.. People come to BluShark, and we have 5000 pages of content. And you look at it. And there’s 2 or 3 thousand, which seemed like a good idea at the time, but is now regurgitated news blogs about an accident on a corner from 2013. Similarly, you have good stuff on there, less is more in a lot of life. You know, whether your Saturday Night Live skits, took it down to the best hour rid of the crappy half hour, a Broadway show, instead of two and a half hours, hour and 45 minutes. I’m a big fan. Same with this year, right? If you if you get rid of and improved the site, my guess is it performed that much better.
Scott Hardy 15:49
Yes, yeah. And that’s the thing is we’ve continued to grow. And now we’re at that 1.5 million viewers month, even though we cut our content in half.
Seth Price 15:57
Correct. And my guess is over time, you’ll be looking and finding what areas are dead… Would, you know, again, I don’t know how you handle this. What do you do with stuff once a class action is gone? Does the stuff stay indexed?
Scott Hardy 16:11
Seth Price 16:12
Yeah. Which, which, again, is a decision you have looked at in the future, right. Some of its cool historical, but if it’s really not doing you any good, you know, there are times when, you know, again, let there are, the more you can show Google, this is a high performing site… I’ve seen the negative side of this, we get on local news shows a lot. And the local Fox Five, good connections with been on there ton over the years, they keep taking their content, and slashing it when they relaunch a website. They take… Everything from the past is gone. The whole historical archives, except for anything that went viral, they’ll leave that on. And it’s just fascinating to see. And again, they are all about pay view impressions, why have this big clunky thing. Now again, there’s value at some levels for having size. But you know, again, a much longer, you know, high level SEO conversation is when do you prune in don’t?
Scott Hardy 17:12
Right, and we haven’t… We don’t prune our content, because on the class action side, people are searching for articles and lawsuits that might have been filed five years ago. And we’ll follow that lawsuit from year one, until it settles and pays out.
Seth Price 17:31
Out of curiosity, what do you do after it pays out, and there’s no opportunity for somebody to do something. You still want the person who took a supplement to be able to find that there was something and see the arc and see that it’s closed?
Scott Hardy 17:44
Right. Right. And so we’re having larger discussions now. Since now we’ve done this for about 14 years and I still have articles from year one. Right. And what is still ranking, what isn’t? And what should we go ahead and prune? It’s a very good question. And I will add that to my leadership meeting, Mr. Price, and and we’ll we’ll have a discussion about it, because it’s it’s very interesting
Seth Price 18:10
And there’s alot of different ways to take to approach it right? More is more versus less is more. So talk to me, as you have this platform. What are your thoughts generally not even for you specifically, but I moderated a panel NTL in Miami, which had some luminaries. Andrew Finkelstein, who has been working on the you know, this ABS stuff, you had Keith Given to rarely speaks who was super passionate about this. [Yes.] And you know, you were looking at Keith who was very much get on the… figure out what’s going on Arizona learn about a deal with it. You know, Finkelstein, who was in New York, where he doesn’t see this coming anytime soon, is like, look, there’s always going to be a place there’s going to be a Papa John’s and a Domino’s, you know, and there’s going to be with, you know, massive corporate money. And there’s going to be your corner Italian place that makes great pizza that you love going to that makes a good living. And what’s your perspective on all that’s going on? Because you spent a fair bit of time thinking about this.
Scott Hardy 19:11
So yeah, I mean, I always said, if I want to maximize the value of Top Class Actions, a law firm has to buy it. And then that long term, this is like really secret sauce here, is that long term plan is take Top Class Actions, the cases that are you know, the investigations that are going through here while they go through the law firm, right? And that law firm is going to be able to maximize the value for the organic plaintiff finding that that Top Class Actions does. And when I looked at what Top Class Actions charged for some of the mass tort campaigns, and while use Roundup as an example. The word that I had for most of my friends, I don’t know if we’re allowed to talk about this here. But does that round up the average plaintiff attorney who was sending up round up claims, signing up people, if they were referring those cases out, they got about 30,000, average about $30,000 in fees to themselves. That was, you know, if you were advertising, and you get about 30 grand per case. Well, we’re running on Top Class Actions Round up. And we were charging about 12 -$13,000 a month for that campaign. But all of our campaigns are Top Class Actions, our flat rate. We don’t charge per lead, we don’t sign up cases, everything’s the flat rate. And I know that we were signing, that our clients were signing three to 10 roundup cases per month. And so I know that that ended up generating 90 to $300,000 a month in revenue for those guys. And of course, they had to put up the money up front. And they had to wait three, four years to get paid. But that’s a significant change to…
Seth Price 20:54
The ability to diversify.
Scott Hardy 21:00
Seth Price 21:02
You know, meaning… Look there’s no easy lunch, right? I have a law firm. Could I instead of doing BluShark build a pie site in every major market, and generate case of red, there’s… Part of its risk, part of its diversification, but the ability to pump money in addition, because right now, I assume you’re mostly organic, all of a sudden, you got a platform where you could be doing all sorts of cool stuff. But that the equity needed to do that, you know, it’d be better if it didn’t come out of Scott’s dessert, Kitty… but rather, you know, other other people’s money. And I assume that that’s, that’s the thinking.
Scott Hardy 21:43
Yeah. And that’s so now what we’re able to take… With our Arizona law firm, and it took us a year and a half to go through the process. Now, we were the fastest Arizona law firm approved, we got our application submitted in December. And we got approved to January, it was slightly over 30 days. But even though we were the fastest one approved, it still took a year and a half of planning and speed bumps and problems along the way to get there to get our Arizona.
Seth Price 22:14
So what were some of those? If somebody was doing, what would your advice to somebody be if they were jumping into that?
Scott Hardy 22:20
One, make sure that your compliance attorney, because for any Arizona ABS – alternative business structure – that’s created, you have to have a compliance attorney. Make sure that that compliance attorney is crystal clean, is A plus rated and has experience in the field that you’re in. And so if you want to go into class actions, make sure that person has been a class action lawyer for 10 years. They’re in mass torts, make sure they got a lot of experience, man.
Seth Price 22:48
This is not your ethics attorney. This is the compliance attorney that’s required to the correct checks and balances, correct.
Scott Hardy 22:55
Yeah, and everything went through our ethics attorney. But our compliance attorney… She fantastic. She’s got years of experience on the plaintiff side of class action. She’s actually been plaintiff and defense. And she is a stellar
Seth Price 23:15
This is the woman that we dined with?
Scott Hardy 23:17
Yes, yeah. Cami Bass. And she’s, she’s a stellar attorney. And of course, you’ve got to make sure that your authorized persons are all crystal clean and clear. And you’ve got to make sure that you know, whoever’s running it is, is on the right track. Because if there are any speed bumps along the way, you don’t want to have the Arizona, the board that approves you to be asking a ton of questions. Because the more questions they ask, the more likely that they’re going to say no. And that’s that’s one of the things is that if you are cleared, and your application is very clear on what you’re going to do. Then you’re gonna be in great shape. Our application, our focus is being great litigators that work with the best litigators in the country. And we are actively going to be working as the lawyers’ lawyer. And so when we are doing all of our advertising, we’re going to be talking about if you are looking for the lawyers’ lawyer.. The person that Seth Price calls when he needs a lawyer, you go to Legafy, which is our law firm, Legafy.com. And you Legafy it. if you go to L E J A F Y, Legafy, you will get typically one to three lawyers, and this is long term. We’re still building our network right now. But these are lawyers that you or I would call if we need help. It’s not going to be the person necessarily that’s advertising on TV. It’s not the person that’s in the stadium. It’s not the person on the buses or the bus stops. This is a person that we know is a badass litigator. And all they do per jurisdiction are for mass tort per jurisdiction and mass tort. And so on the mass tort side, we’re going to also be, you know, taking the cases that we generate on Top Class Actions, and then sending them right to the folks on the steering committee. And making sure that who, whoever we send those cases to, are the ones that are actively settling these cases, for the highest amount for our clients. Because, you know, we want to make sure our clients get paid. And that’s been an interesting, interesting process. But, as you said, part of its being able to scale and there’s so much money coming into our space right now. You know, there are groups that are raising hundreds of millions of dollars, right now, to come into the mass tort space and come into the PI space. And if you take a look at how costs have increased, and you can tell me if I’m wrong, tell me if I’m blowing smoke here, Seth, hold me accountable. But in 2020, for mass tort, specifically, from our research, what I’ve been told, the advertisement expenses for Pay Per Click doubled. And then in 2021, the advertising expenses per click also doubled. And I think that when we have all this money coming in, hundreds of millions of dollars this year, it’s going to go continue to go up. And so you need to have that plan as to who you’re going to work with, because you can be the big dog in your city. And you can try to scrape off some mass tort advertisements from the people that are calling in. But there are huge groups that are making a nationwide presence right now. And you need to be ready for it. I mean, or if you’re a badass litigator, and you’re not you’re not doing any advertising anyways, right now, because you get all your cases referred to you, hopefully, you’ll call me. And we’ll vet you, we’ll take a look at the cases that you filed, we’ll take a look at, you know, you as a lawyer, and we, you know, we may add you to our network, so we can send you… Send our clients that we’re just creating at Legafy.com or on Top Class Actions, because people trust us. That’s it, that’s we’re building on that brand of trust. And I get people all the time, just like you do that say, “Hey, I need a lawyer for this. Who should I call and I don’t want to call the guy in the bus stop.” And so we’ll take that time and send them to those.
Seth Price 27:38
Like, I get it, it’s been my business model that you know, yeah. You gain your own, you know, I don’t have an official network, maybe I should, but we you know, you know, people call me all the time saying, “Hey, what do I do in Kansas City? Where do we go in San Diego?” It’s very good. Any final thoughts for our audience? You know, what, what’s, what are you excited about? What, what’s next?
Scott Hardy 28:00
Oh, well, I’ve been talking a lot about things internationally. That’s gonna be fun. As we continue to look at our international growth is Top Class Actions is now in the US, Canada, the UK, Ireland in the next couple of weeks. And then we’re going to be doing some more international expansion to Australia. Now, Australia, I was tempted but Australia, if you want to get nerdy for another minute, on the class action side, it was really I was dying to go to Australia five years ago, because then Australia class actions are filed by corporations rather than individuals. So you create your little corporation, you file your class action loser pays, so you got to be ready in case everything goes south to pay, but it looks pretty good. But then legislatively, things have gotten a lot harder on plaintiff attorneys in Australia for the last couple of years so it hasn’t been inviting and of course it’s small population wise
Seth Price 29:00
I actually know I studied there this semester abroad, I work there summer associate hoping to get back there this summer and I’ve been … we have Blushark actually has an Australian client. I would love love to build out the base you know there just as an excuse to be able to get there once in a while.
Scott Hardy 29:21
Let’s do it Seth! Let’s build Top Class Actions and Blushark and Legafy, Price Benowitz all down there in Australia, we can we can figure something out.
Seth Price 29:31
Or at least get ourselves enough to write off the trip.
Scott Hardy 29:35
Oh, that’s easy.
Seth Price 29:37
I would love to but no but I also have a big believer you go where the where it makes sense. I I know you well enough to know. You know, if there are nine desserts on the menu and you are ordering eight, there’s a reason that ninth wasn’t ordered. If youhave plenty of dessert on the table. My feeling is you should enjoy the keylime and the strawberry shortcake, and leave that sort of off brand carrot cake to the side.
Scott Hardy 30:06
Well, that’s it. That’s why I’m still gonna continue to even though we’re doing some more single event stuff. And we’re going to be continuing to grow the single event sites, specifically the Legafy we’re going to be largely focused on mass actions, class actions, mass arbitrations, and let let these guys were putting in $500 million. Let those guys work on the mass tort side and start nibbling away when they create their nationwide PI law firms and let them start nibbling away at that. We, I’m never going to have $500 million, well, maybe one day, but right now I don’t have $500 million to put in. And I don’t want to necessarily swim in that pool. I would rather be able to grow things… like you said, if I take a $500 million investment. I’m reporting to those guys. They’re my boss. And I’d rather be nimble and be able to do what we do and grow things organically on a global scale. And that’s part of why the Legafy is branded as it is . Short for legal Fidelis, but Legafy, you can say in any country, in any language, and they can still go Legafy it. But I don’t have the stigma of class actions, like I do with the Top Class Actions brand. And so internationally…
Seth Price 31:35
Well, Scott, I very much appreciate this. We will get to see and hang out at MCMP I’m sure , in Vegas, looking very forward to it. And thank you as always, what an awesome conversation.
Scott Hardy 31:47
I’ll see you at the dessert table, my friend.
BluShark Digital 31:50
Thank you for tuning in to the SEO Insider with Seth Price. Be sure to check back next week for fresh insights into building your brand’s online presence. episodes are available to stream directly on BluShark Digital’s website.