In this episode of the SEO Insider, Seth interviews Cameron Herold, Founder of the COO Alliance. Cameron dives into the strategies he leveraged to grow the alliance from a simple meeting of 10 COOs into what it is today. He also discusses how the relationship between a highly entrepreneurial CEO and a COO is similar to a personal marriage in that it requires open lines of communication, collaboration, trust, and effort. 

Seth questions Cameron on the successes he has seen from an operational perspective as well as the areas where he has seen firms mess up. Cameron illustrates these points with case studies from companies he has coached. Cameron also details how companies should dedicate time to playing with AI tools to stay ahead of the curve as the new tech booms.