BluShark Digital 0:00
Welcome to the SEO Insider with your host, Seth Price, Founder of BluShark, taking you inside the world of legal marketing and all things digital.
Seth Price 0:10
Welcome, everybody to the SEO insider, we are thrilled, thrilled to have Colan Nielsen here. We, the VP of search for Sterling Sky, Sterling Sky is the epicenter of all things search, I believe the story goes that I am, I am client number one who is not a blood relationship with Joy. So I’ve been a big fan of you and the organization for a long time and look at you guys as a partner for a lot of work that we do. So thrilled to have you here. Welcome.
Colan Nielsen 0:44
Thank you, Seth. That was really nice intro and I’m going to throw a compliment back at you. I’ve had the opportunity to work with various members you know, of your team in various, you know, capacities over the last several years. And you guys are building an incredible company and team there. And they’re just like really amazing people and awesome to work with.
Seth Price 1:06
Well, that is great. And, you know, look, as somebody who loves search, who built both a law firm and now a digital agency on it. I have seen the greatest sort of, you know, rewards joy, success, with local. Local has been an amazing, an amazing tool. But it is also one fraught with, with peril, with ups and downs. You know, a couple years back the proximity update while changing the applecart around, you know, really, I think for us, it sort of followed with what we saw, did we know that it was going to go this way? Not exactly. But the idea that Google was trying to give people the most relevant local search search results, obviously, is a huge deal. And you know, want to get your thoughts in the post proximity world about things that you’re seeing, from your point of view. You know, we’ve had more and better communication with Google than we’ve ever had before. You know, there’s actually an update when we’re getting a, when an algorithm update comes, it’s no longer tea leaf reading, and we’re actually getting tweets. What, you know, what, the state of local search right now, how do you see it?
Colan Nielsen 2:24
Yeah, man updates. And I guess speaking of that, one, we’re still in the thick of it. I don’t think Google has officially announced the end to the the core update that started on March 4th. So like, how crazy is that? It’s still going over a month later. Now Seth, you touched on the vicinity update, I think that that might be a good place to start here. Because I think in terms of the local search landscape, when the vicinity updates happened, which, if my memory serves me it was the end of 2021. So we’re talking about November 2021.
Seth Price 2:57
November-December.
Colan Nielsen 2:58
And Google, I mean, that was such a game changer in the sense that almost every single business that we worked with, before that update, was ranking relatively far from their office, you know, proximity was a factor, but not so much. And then it was like overnight, the distance that you could rank from your physical location, in some cases, shrunk in half or more. And so what that kind of led us to, and what I would say is a question I don’t think many SEOs and business owners are asking, and I would argue, is like, the most important question to ask, if you’re starting a new SEO project, working with a new business, or trying to figure out your own SEO stuff, you need to be able to answer the question, what’s possible? Right? And like, nobody starts with that question. I feel like you can promise everything and oh, you’re in the middle of Houston, Texas, and you’re a PI lawyer, oh, yeah, we can have you ranking across all of Houston. You know, meanwhile, there’s like 300 different zip codes. And it’s just crazy.
Seth Price 4:07
Houston is actually example we always give.
Colan Nielsen 4:09
Yeah.
Seth Price 4:09
I mean, it started with this, you know, with, you know, city center, but we’re well beyond that. We saw service areas we, you know, and I think it is, you know, in many ways good unless you’re the 800 pound gorilla in that it gives opportunity. Because if somebody’s coming to you anew, the old strategy by you know, getting the three pack was pretty friggin tough. It’s a little more egalitarian. Some might say its a way of Google of taking power away from the strongest players. They might have spend some more money on search. But you know what, every time you see the applecart mixed up, I’m cynical did that mean they just need a bump and stock prices? And it’s more search revenue. But it is interesting how I think Houston is the, is the ultimate example. On no one office can control that city.
Colan Nielsen 4:58
Yep. Yeah. And just to give, you know, give the listeners a specific kind of tactic related to answering that question, what’s possible? One of the ways that we’d like to try and answer that question is, I mean, we have all these wonderful geo grid ranking report tools these days, Local Falcon was kind of the original. And they’re, you know, there’s a whole bunch of others that are great these days. And if you can, if you can go into that market, and you run your scans, and really just like, find the most dominant competitor in that market, find the person that is ranking as far as possible from their office, in particular, for implicit queries, so keywords that don’t have the city attached to them, because those are the ones where proximity really comes into play, and stack those up next to where you currently are. And chances are, you’re never going to be more than that, that current dominating competitor. Maybe. But chances are that’s like-
Seth Price 5:52
Yeah but that, that’s giving you a parameter of what’s realistic, and very often, for most people, not, because that’s the most. Everybody else is. I mean, are you so egotistical? You’re gonna get more than them? Maybe, but more likely than not, you’re going to be less.
Colan Nielsen 6:05
You got it. So anyways, that’s I think, you know, vicinity update led to that question. It’s such an important one to answer. I think everyone should be kind of answering that. And I think the second thing, where I think we need to be thinking about strategy first, these days, with AI, with, you know, there’s hundreds of different bells and whistles, silver bullets here, this little thing over here that we can get instant rankings that are being promoted on YouTube, like it’s crazy, right? Everybody has the silver bullet, TikTok, YouTube shorts, whatever it may be. So I think, as an SEO, first and foremost, you really need to get back to strategy. And I think the easiest way to think about strategy is to say, well, strategy is just prioritizing stuff. That’s the easy way to think about it, figure out what you need to do, and put that list in order of what’s going to be the most impactful. One step further, I would take that to say, well, well, how do you know what to prioritize? I actually like referring back to, there’s this one document online. If you search for Google local search ranking factors, not the study that Darren does every year, you know, that we all contribute to, but Google’s official health center document where they talk about their local search ranking factors, it’s, it’s the only place on the internet, where they’ll explicitly say, these are the things, and they bucket all of them into, to three buckets, right? There’s relevance, distance, and prominence. And I think as a strategist, at the end of the day, everything you do, really has to align with one of those three buckets. And if you want, we can talk about some of the specific tasks that would kind of fall under those. But to me these days, with hundreds of different things you could potentially focus on, you really need to have a system for prioritizing and like truly focusing on things that matter.
Seth Price 8:00
Well, let’s, let’s, you’re on a roll. So let’s, let’s go there, you know, you know, because there are, it’s being an SEO, especially local SEO, you know, it can become frenetic. And there’s a lot of different directions. So talk to us, walk us through, you know, how you view that and how you would prioritize something?
Colan Nielsen 8:16
Yeah, so let’s take relevance, for example, I would argue relevance, on the surface seems like the simplest, most straightforward of the three, it really means if somebody’s searching for a personal injury lawyer, are you a personal injury lawyer? But the specific levers that you can pull, let’s say, within the Google Business Profile to communicate that to Google is very important and highly impactful? The most obvious one, you know, most people are familiar with is like words in your business name. If your business name happens to mention Personal Injury Lawyer, that is a huge relevance signal for Google, for better or for worse, it’s always been that way.
Seth Price 8:57
Well, it started as a spam technique. And I think it was like if you can’t beat him, join him. And people sort of said, hey, I can legitimately do this with a DBA. I- just because my firm was named something. And I think that like that is one of the more interesting things that I’ve seen, the power of Google is that people have had to adapt. And that, you know, I think that people that are hardest hit are people with multiple different practice areas in legal, but if you are doing one thing, and one thing well, why not shout it from the rooftops, similar to the impact early on with search with title tag, where a title tag could zoom into the top of the page. You know, it seems that this is one of those things that can really say to Google, it’s, look, the algorithm is trying to figure things out, why not hit them over the head?
Colan Nielsen 9:42
You got it. 100% And you’re right. It’s almost become this phenomenon, right across all of North America. We’re, there’s a spectrum right? There’s businesses who are legitimately rebranding going through the steps to, so that Google’s like, alright, sure, that’s your real world representation. But then we still have the other end Under the spectrum, which is just like 15 words added to the name, you know, nothing else done. To me, that’s still a problem. It’s ugly, it should be cleaned up. But there are legitimate ways of doing it for sure.
Seth Price 10:10
Are you seeing, like, if we were to have this conversation three years ago, it seemed that what appeared to be Russian bots, spam, were infiltrating everywhere, they seem to have done a decent job of getting rid of the most horrific spam, is that, do you, is that something that they you know, there, not that spam is, doesn’t work, and not that they’re not still spam. But the really obvious awful stuff seems to have dissipated. Are you seeing that across the board? Or is that market by market?
Colan Nielsen 10:37
I’d say so. It definitely varies by market. But absolutely, if we rewind 2,3,4 years into the past, in my experience with our clients, for sure, you don’t see as much. Definitely in the law vertical as well. You go back a couple years and a few times a year, you would have these, these spam blasts, and all of a sudden, in markets, and they’d all have similar names. And they’d all rank really well, because they were keyword stuff, blah, blah, blah. We don’t see that as often. I’m sure we will still continue to see it. But you’re absolutely right. It has calmed down. The flipside to that is, it’s also become harder to do spam fighting, right? If that’s one of your tactics, as an agency, because Google, you know, outside of the totally egregious spam that’s actually causing pain or problems to actual customers. Google doesn’t seem to care. They’re like, you’re a legitimate business. You’re serving customers, they’re leaving you good reviews, why in the world, would I penalize you because you added a word to your name that actually might even be useful for people to see.
Seth Price 11:39
Well, I guess I see that I also see the other thing that I think that, that magic number of 10, we get very little, 10 reviews, we get very little data from Google. But I think that that a lot of the issues I saw were people with the exact match with less than 10 reviews, they put, 0,1,2 reviews, you know, from these groups, that seemed to have done a lot as far as cleaning up some of the egregious, you know, there were people like nursing home that were able to sort of have a national footprint overnight with these one review profiles.
Colan Nielsen 12:15
Yeah, yeah, it’s it really speaks to the power of the descriptor, right? Because you can start out ranking people with one review. And then the review strategy. The good side, if you can see the pattern rights of all these fake listings of the same pattern of reviews, one review, it’s easier to identify, but the review in and of itself actually makes the listing harder to take down. And that’s part of the reason why it was done in the first place.
Seth Price 12:39
Right. But I think that what I would, at least I’ve noticed is that once they put that 10 minimum or that 10 threshold in it, i really cleaned up a lot of the awful, when I say awful stuff, stuff that was not good for the industry. It’s not like handling this competitor, and they’re doing something slimy. But this is stuff that was really nefarious, and just, and look, Google has an incentive, they don’t want to see something where people question the search results, where they would go somewhere else. I mean, they’re holding on for dear life with AI and everything else. We’ll get to that in a minute. But, you know, it really seems that it allowed them to get rid of a fair bit of the muck.
Colan Nielsen 13:19
Agreed 100%. And the 10, 10 review thing you’re referring to is the the ranking boost that kind of exists there, hit 10, get a little boost.x
Seth Price 13:28
Or no boost, I mean yes. What are you seeing? While I have you, gotta hit all these sorts of things. What are you seeing beyond 10? Are you seeing the count, being a real factor?
Colan Nielsen 13:40
The beyond 10 is a couple of things. So we’ve done some testing around actual, let’s say, velocity of reviews. So we will notice that if a business has a consistent number of reviews, let’s say coming in over the course of a year, two years, three years, and that suddenly drops off. That does seem to have a negative impact on the ranking for that business. Mike Blumenthal and Near Media have actually been doing some really interesting like user, you know, these case studies where they’ll they’ll give instructions to a user, they’ll record them, they’ll watch them take action, really insightful stuff coming out of those studies. For instance, rating is extremely important. What users tend to do is they’ll look at the rating, the number of reviews, and not even really read the actual text of the reviews. So I thought that was fascinating. If you’re thinking about what to prioritize right? Probably rating, which really just means you’re running a good business, which is like the ultimate thing. But then definitely volume and consistency over time would be like the next two things after that initial 10 Review mark that I’d prioritize.
Seth Price 14:47
Are you seeing anything as far as the number score? You know, I don’t see many in the legal, most people are in the fours you know, very rarely is something below. It took the awful situation when somebody is in the threes, but when you see, do you see any difference between a 4.7 and a 4.9? Or are you seeing anything, any difference? If it drops below four? Is there a number you think where you’re no longer part of the cool kid pack?
Colan Nielsen 15:15
Definitely not, I think anything above, you know, 4.4 or 4.5ish, you’re gonna be fine. And we don’t see any movement above that. And you know, we also see Google has these, these map pack filters in place, where, you know, if you’re looking for best dermatologist, best personal jeweler, by default, they’ll set the setting, I think it’s too like a 4.2 or higher 4.1, something like that. I think as long as you’re into that 4.2, 4.3 And above range, you’re not going to see too much of an impact. But dipping below that, for sure. You will, because Google has signals through those filters, knowing that people, like they’re just not looking at businesses that have a sub-4 rating, it’s questionable, especially if you have a lot of reviews.
Seth Price 16:04
Right, its statistically significant. It is interesting how you know, as a, both a law firm owner and marketing agency, very often you’re like, hey, guys, you have a problem with your sausage making, it’s time for you to go back, like to want to get one or two bad reviews. But when you’re when you’re at scale. That is, that is often one of those areas and legal I think the number I think you’re exactly right, that 4.4 is a demarcation. And I don’t know, look at like, I’m an active rideshare user, whether it’s Uber or Lyft, and you don’t see as much anymore, but before they gained critical mass, you could tell if you had a 4.5 it was going to be a dubious ride, if it was 4.4 it was bad, and 4.3 or below, watch it.
Colan Nielsen 16:43
Interesting.
Seth Price 16:44
You weren’t supposed to still be in the system. But you could, it was it was a direct correlation. It wasn’t an accident. You know, especially in an Uber you can’t, get there aren’t like an angry ex employee who’s filling you with reviews, it’s actual users, that with, you know, with that making sure that you are watching what is being done. And it’s a good thing, right. It’s good for all industries, whether it be agencies or law firms. You know, if feedback is not great, you got it, you have an issue
Colan Nielsen 17:13
100%. There’s something, Marie Haynes, I was chatting with her a few weeks ago, when we were talking about the March algorithm update, and just trying to put some, some thoughts around it and I’m a fan of, have enjoyed paying attention to the stock market. And I always think there’s a lot of analogies between algorithm updates in the stock market, how they behave, how they’re driven. And I was talking to her, I said, you know, when you think about it, when it comes to SEO in the stock market, volatility is kind of the price of admission, right? It’s, if you want to play the game, if you want to stay in it for long term, if you want to enjoy it and not have yourself go crazy, you just have to understand that there’s always going to be a certain level of volatility. And she said to me, she said, that’s true. She said the only difference is, when it comes to algorithm updates and SEO, you can soften the volatility by convincing Google that you deserve to rank in the search results. And all of these SEO strategies that we kind of deploy that we know can boost a webpage higher, optimizing title tags, internal linking structure, all of those things work, as we know. But if you want to have any sort of enduring, like stickiness up high in the search results at the end of the day, yeah, like you just have to deserve to rank and the way you do that is just running a good business where people seek you out, you get good feedback. It’s like SEO feeds that. But then you have to deserve to stay there, to stay in the club, right? It’s kind of, that’s an interesting way to look at it.
Seth Price 18:47
You know, I agree. But the only way Google can see that is from data points, of whether it’s traffic, whether it’s quality content, whether it’s links, so that I think that, I wish, I wish I was you know that it was like they had this magic thing where they said, Yeah, this is a great firm. But I see it as, have you paid your dues? Are you writing good content that hits their quality guidelines? Are you getting authoritative links? Because as you do that, you will weather the storm. I mean, look, I know for myself, and generally for our clients who’ve been with us for any length of time, where we’ve been able to put best practices in place, algorithm updates come and go. We didn’t really see across the board. any meaningful shake up on this last one for 98% of our clients, is there, there’s always something. There’s always one client. I remember in proximity there was there were a couple that hit but if you sort of, we’re, hey, we’re diversified. We have it we have a diversified link portfolio. We’re not playing a spam game. Each of those things means that as Google is doing these, not that there’s not a necessarily, an immediate thing. Could there be a two week blip? Maybe, but as you know, we’ve seen over and over again, Google will do something, overstretch and then correct. I mean, the classic example was back in the day when they decided exact match domains were not [inaudible]. And ever- all of a sudden, everybody with an exact match domain, which you paid a lot of money for, got hit. And they’re like, well, some of those are really good websites with really good information, and it bounced back. So I feel like if you, if you pay your dues, and you keep your nose relatively clean, that these updates are less scary than if you’re playing on the fringes, or you’re doing, or you haven’t paid your dues, you’re not doing these things. And you found one of the silver bullets you talked about early that was allowing you to be in play.
Colan Nielsen 20:31
Yeah, you’re absolutely right. That deserve part of it. It’s definitely two parts to it. It’s it’s real world deserve, run a good business. But it’s also like you said, creating content, that’s that’s actually helpful. It’s going to be useful to the user. And of course, Google is going to like that, because Google is just one of your users at the end of the day.
Seth Price 20:51
Deserve is a, is a strong term. They’re they’re not inside to know whether or not something’s nefarious, they just get the data points. So somebody could be a big TV advertiser with lots of traffic that can mask a lot of other things. And that you’re in that’s, I think, pivot to that for a second. That was one of the things that I think that was, you know, Google, I think struggles with a little bit they put a lot of emphasis on traffic. And I have I have a rationale. And I’m curious to know, your thoughts on it, because that’s been one of the headlines over the last few years, is that people with outsource, outside sources of traffic beyond search have been benefited in search in multiple ways. And we’ve probably seen that over the last couple of years.
Colan Nielsen 21:36
Yeah, I think it really is going to come down to what what is that traffic doing? You know, at the end of the day? I don’t know. So maybe the equivalent of running a billboard, and getting lots of traffic, right, that isn’t necessarily originating from some online signal would be… what was the one I just had, I just totally lost it.
Seth Price 22:04
Well, TV, Reddit, things like that.
Colan Nielsen 22:08
TV, Reddit. Oh, geez, I’m gonna have to get back to you on this this one, it was right there.
Seth Price 22:14
Let me take it here. One question that I’ve always had, this is me, because you guys are as tight with Google as anybody. The thing that surprised me is that paid search for a new site to get traffic through as a touch point, still resonates. And I remember Google eliminating, do no evil as one of their core values or mantras a number of years back. But to me, like the idea that paid search on Google still as a factor, to me is incredible. I mean, use it when you need to, but it doesn’t seem right. If we, you know, in the sense that it’s allowing for that to be a thumb on the scale, pay us and you will do better, is one of the things that if you go back historically, they tried to stay away from but really, I don’t know if you guys have seen this as well. But that it still is a viable way to say- to send touch things, I mean the nine month sandbox can really be shortened dramatically with traffic and paid traffic being one of those those ways of doing it.
Colan Nielsen 23:23
Yeah, we’ve never done any testing specifically to try and disprove Google’s claims that paid search is having a direct impact on the organic side. I do wholeheartedly believe that there’s indirect benefits over time for sure. If you’re sending people from paid campaigns to your website, they’re doing the things that you want them to do, right? They’re filling out forms, they’re finding the information they need, they’re not bouncing back right away. I do you think those things for sure, over time, we’re gonna have an organic signal baked into them? Because we know Google cares about what people do on your website. I still, I haven’t seen anything that I can point to where somebody can say like, no, no, this isn’t true. There is actually organic ranking benefits to setting up paid campaigns or LSA campaigns, or whatever it may be. I do think any benefit, if any, is going to be an indirect one, for sure.
Seth Price 24:20
What do you think are some of the ways that people are, what are some of these things that are out there strategies, techniques that may be underutilized, people know about them, but you think that, you know, you’re surprised that people don’t do more of?
Colan Nielsen 24:33
Yeah, well, I’ve got a few good ones here. So I think one thing and I’ve got a presentation that I did last year, and I’ll be sharing it at our local university conferences this year, it’s all about the local filter. And, you know, the local filter came into play back in 2016. Phil Mrozek named it the possum updates, right? And for anyone that doesn’t know this is when you’ve got multiple law firms or doesn’t matter what business, within 200 feet of each other, maybe in a high rise building, and they filter each other out, because the categories are the same, you can kind of think of it similar to the organic filter, where if you’ve got Allstate has like an agent locator page for all 50 agents, while they filter a bunch of them out, and they just show one. Local filter is very similar to that except instead of filtering based on contents, they’re, they’re filtering based on proximity. So I still to this day, see the filter being a huge problem. And I don’t see a lot of people knowing how to think through the process. And the process is, how do we know we’re filtered in the first place, you have to have a really good system for knowing that. Once you answer that question, you have to answer the question of who specifically is filtering me because it’s always one specific competitor that’s filtering you. And then arguably, the most important part is alright, I figured out I’m filtered, I know who’s filtering me. What do I do? Like, like, how do I get unfiltered? That’s something I don’t see people discussing as much lately.
Seth Price 26:02
We do a lot on the way in advising people as to where to play, like we say, before you speak to your real estate agent, you sign a lease or buy a building. Let’s have a conversation. So I know that we, that’s am let’s have a conversation, BluShark. But let me ask you this because I’m old school. So I know that we, that’s a street address, and only the actual address, because we’ve had pretty good luck in DC, for example, where somebody who’s next door to us would not be filtered. But I’m getting feedback from my team. And they’re saying no, we’re seeing examples where even if it’s within 100 feet or 100 yards, that there’s sometimes filtering, Aae you seeing it based on street address or just proximity to the building.
Colan Nielsen 26:44
Proximity. And, you know, interestingly, for those who have a testing spirit inside of them, you know, if you ever want to test this out, if you’ve got two, two, you know, if you’re located within 200 feet, and you can measure this on the map, it’s got that little distance measuring feature to a competitor. And even if he’s in a different address, but you know, within 150 feet, try moving your pin so that you’re now no longer within 200 feet, almost every single time that’ll pop you out of the filter.
Seth Price 27:15
So is it possible that I’ve been just, it’s a bit of a misnomer that it was address, it’s 200 feet? Or maybe that’s happened in the interim? That that it’s not address based, but it is actual feet? Because here in DC a building could easily be, if you’re on one side of a building? You could you could be, you could get in that 200 feet potentially.
Colan Nielsen 27:36
Yeah, yeah. Since 2016, since we first kind of discovered that this filter was a thing. It’s always that, that 200 foot distance parameter is something we kind of figured out early on, and to this day seems to be, you know, that threshold, you know, give or take a few feet, for sure.
Seth Price 27:54
Interesting. Anything else along those lines that you’re seeing within the Google Business Profile? That you know, that you think is underrated? I mean, it’s no secret that reviews, cadence numbers, all those things are significant. But what else are you seeing as maybe either, people know about it, but like things that you’re very bullish on making sure that people are focused on when, when doing local search?
Colan Nielsen 28:22
Yeah, so we had, we did a webinar recently with Noah who’s on our team and, and they were kind of profiling this tool from Jepto. Which we’ll, will share the link, it’s, it’s Jepto, forward slash GBP, forward slash something, we’ll get you the link to it. And what you can do with this tool is you can go and you can plug in, like let’s, you know, if you’re doing divorce law, or family law, let’s say there’s all these subsets of services, then that’ll line up with those different things. And you can go into this tool and you can plug in a service that isn’t a category necessarily. And it’s going to tell you all of the related services and all the categories that you should be using to make sure you can select the services and then referring to the predefined services in the dashboard. So I think people are on to the fact that predefined services and even the custom ones impact ranking. But where I would take it a step further is to have a process for at least on like a quarterly basis going into your accounts either using the jepto tool or just, just a manual look at the new ones that Google’s offered up and just selecting them, all the ones that are relevant, because they have a significant impact and Google’s often you know putting new predefined categories in there, so a quarterly basis check would be worthwhile.
Seth Price 29:43
Awesome. Well, look, you’ve got some exciting stuff coming up. You and Joy are always, always doing something cool. And the, I think the work you’re doing with Local U it’s one of those really impactful groups and seminars so what, so tell us what what’s coming up with Local U?
Colan Nielsen 30:02
Yeah, so we actually have two events coming up with Local U. So this year, we’re kind of mixing it up a little bit. And historically, for anyone who’s familiar with Local University, we would do a few events per year, different locations in the US, and ticket price was anywhere from usually 800-900 bucks, not the cheapest ticket in the world. We’ve mixed it up a little bit. This year, we’re trying something a little bit new. We’ve found some really good host cities. We’ve gotten the tickets down to about 200 bucks per ticket. And we’re going to be featuring mainly Sterling Sky speakers, you’ll see Joy and myself, Kerry Hill, but we also have some other speakers, Greg Gifford, etc. And the first one coming up this year will be in June, and we’re going to be in Detroit.
Seth Price 30:50
GEE is hosting that one isn’t he?
Colan Nielsen 30:52
Yeah, GEE is hosting this one. It’ll be in Detroit. So that’s June 24th. And then we have one in the fall, September 17th. This one will be in New York City and this one is being hosted by Wix.
Seth Price 31:04
That’s awesome. Is there going to be a stream of these as well? Or only live?
Colan Nielsen 31:10
I don’t think we’re going to be doing a stream. Probably just live. But yeah, I highly recommend everyone come it’s gonna be fun. And-
Seth Price 31:20
I’ve been to Local U’s in New York, Williamsburg.
Colan Nielsen 31:24
Oh, yeah.
Seth Price 31:26
Somewhere, I don’t know if it was Boston. I just every time I go, I am blown away. You guys do such a nice job. And, you know, look forward to, we’ve you know, opened it up to our team, and they really get a lot out of it.
Colan Nielsen 31:39
Thank you. Appreciate that, Seth.
Seth Price 31:41
Very good. Well, I hope that our cross paths sooner than later if we get to, to have you. They I know, they keep you tethered. But hopefully there’ll be a road, road trip that you’ll, you’ll be on and we’ll get to see in person.
Colan Nielsen 31:56
Oh, I’d love that. Yeah. Let’s figure that out. For sure.
Seth Price 31:59
Very good. So thank you, everybody. Colan, this has been awesome. And look forward to seeing you at Local U, if not before.
Colan Nielsen 32:07
All right. Thanks, everyone.
Seth Price 32:08
Thank you.
BluShark Digital 32:09
Thank you for tuning in to the SEO Insider with Seth Price. Be sure to check back next week for fresh insights into building your brand’s online presence. episodes are available to stream directly on BluShark Digital’s website.
