BluShark Digital 0:00
Welcome to the SEO Insider with your host, Seth Price, founder of BluShark, taking you inside the world of legal marketing and all things digital.
Seth Price 0:10
Welcome everybody. We’re so excited to be here on the Insider today with Shawn and Crystal Burros. Welcome guys.
Shaun Burroughs 0:30
Absolutely! Krystal, why don’t you kick us off here? So
Krystal Burroughs 0:34
So, Sean and I own a review management software company and our primary vertical is law. We’ve been in this space for about 10 years now. What led us to this was owning a publishing company and the changes that began happening over a decade ago in the space and why they were not converting the way they previously had and reviews became the answer, and it led us down the rabbit hole of review management software.
Seth Price 1:02
Gotcha. And, you know, look, there’s a lot of platforms out there, sort of corporate ones, some invested by Google, etc. What? What are the differences in review management platforms? You know, you heard of bird eye and these others. You know, remember there were originally five stars, and they changed their name, you know. So, you know, at the end of the day, what is it that the review management platforms can provide for a law firm?
Shaun Burroughs 1:32
Absolutely, yeah. So the first thing, I think, is really automation, Seth, as you can imagine today, with any one of the case management software, if it’s smart advocate, filevine, with APIs, most software today, can link to that. But I think what Krystal and I bring to the table, at least to help in the industry, is I’ve been working with law firms for nine years, exclusively as a consultant for marketing and operations. So taking the best practices from the law firms we work with around the country, and really focusing on that has been very, very helpful. So the platforms vary. There are platforms that are very inexpensive, which you’re familiar with, and there are also ones that are very expensive out there. And I think a lot of it, what it really comes down to are the features that are offered by each one of those platforms. But if it really comes down to itself, it’s just automation. We rely so much on, you know, with a law firm of any size, they have a lot on their plate, so the last thing they need to worry about is asking and gathering reviews for multiple sites, specifically Google.
Seth Price 2:31
So how do you, you know, assume that the automation is mostly text-focused, as far as getting people to text messages to ask for reviews? Or how do you navigate historically, people did emails, but it just doesn’t seem to convert nearly as well as text messages.
Shaun Burroughs 2:48
Great, great question. Krystal, why don’t you handle us so well?
Krystal Burroughs 2:50
We do email, text MMS are all possible on the platform. We like to approach it from all angles. So we recommend that you gather email and text. We can utilize both. We see how you perform, because it does vary around the country, and it does vary within the industry to some degree. Pi is very different, for instance, from criminal law. Criminal Law, they see their clients in court. They can have a business card with a QR code and simply give them the business card so they can give the review. Therefore, we recommend that you have it at your office. You know the tap-to-scan technology, so they can tap and scan QR codes there if someone’s coming again in pi, where they would come in and receive their check, that’s a great opportunity, person to person doing it. So having a breath across all the different ways is going to give you the best advantage of getting the most reviews and the best quality reviews, really.
Seth Price 3:54
What are the differences between the different platforms? You said, sort of there’s. Some are cheap, some are expensive. What are the features that make something more expensive versus less expensive?
Shaun Burroughs 4:04
Yeah, absolutely. Well, some of the platforms, like our platform, have video testimonials as well, and also the advanced connections with Google. So we have a two-way API with Google, so we see a lot that pulls through Google business profiles. For example, we have some SEO checks. That’s it.
Seth Price 4:24
What does this mean? So you should basically, you, you’re you and or other platforms are, when you say, an API is this? Are you sending something other than just a generic link to post? What are you sending somebody when they go to post?
Shaun Burroughs 4:43
Great question.
Krystal Burroughs 4:44
So with a two-way API, we are pushing data to Google, and Google is pushing data to us. So for instance, we would have the Google Analytics from your Google My Business Profile, but
Seth Price 4:56
That’s not the review itself. That’s how often it’s getting. Click on directions and things like exactly. So with the reviews themselves, what is it? Is there an API component to push the review to Google? Or are you just giving a link that’s going to the Google business profile?
Krystal Burroughs 5:16
It’s that. That’s kind of a two-part. It is a link, but it is specific to the fact that we have an API connection. With that API connection, that direct link also allows you to immediately respond from within the platform. So rather than having to utilize we’ll just use Google, for example, rather than having to log in to do things with your Google account or send a specific link from that the platform is managing all of that the links are coming through, and then that link is allowing you, once the review is placed, to respond to that review immediately from the platform and also receive immediate notification on those reviews. So you’re
Seth Price 5:55
basically able to see the reviews in a more elegant manner than if you just had to go to each platform, and that’s something that most of them are, so is there anything with this? You know, one of the things that I see lawyers complain about a lot is the links change, and that if you had a link, they eventually stopped working. As far as the review links, is this constantly monitoring and updating to make sure that the links are functional
Krystal Burroughs 6:24
correct, because with a true live API connection with Google, we don’t have those issues because we are in constant communication with that platform.
Seth Price 6:33
Got you. One of the things that I’ve struggled with, and I think lawyers have struggled with, is, if you’re a modest-sized practice now, like Sean, works a very large firm with lots of different lawyers, but for a firm, they might have 234, lawyers, they don’t get that many opportunities for reviews. And when you see this automation, you know you go to Jiffy Lube. How many cars do they see a day? Let’s say they saw 200 cars a day, and let’s say they get 2% of all those cars to leave a review. You know, that’s four reviews a day, four reviews times 365, you got some decent, decent review count. But if you are a law firm, you can’t have a 2% conversion rate, or you’re in a lot of trouble. You really need something. What’s your feeling? As far as the sort of balance between, you know, automation, which is great and it’s better than not having it, versus the human touch, which is, hey, I worked with this particular paralegal or this particular lawyer. I love them, and when they’re making the ask, it’s different than when it’s just an automated bot sort of asking for it.
Shaun Burroughs 7:39
Yeah, absolutely. What really is, as you can imagine, a combination of everything. So in the law firm, driving that culture to always ask to provide exceptional client service. So what we recommend is to ask throughout the entire process. What we have found is that you have just as much success getting an online review at intake Seth, as you do throughout the process. So a good cadence might be taken a couple weeks after intake, to make sure that handoff is smooth. At the 12-month mark, at the 24-month mark, if necessary, and then also when it is at the end, also when the case closes. So those are the times that we ask through automation. Obviously, lots of flexibility. It’s up to the client, but if you really want to take it to the next level, and you’re confident you’re providing excellent service, a lot of our clients put a link also in their email signatures. So you have in your email signature, you have maybe a QR code on your business card, a QR code at the front desk, potentially so the more you ask, and the better service you provide. It’s amazing the volume of reviews. You know, we had one client that we started with that had 40 Reviews. Today, they have over a couple of 1000. That is important for lots of reasons, but why it’s important in the legal industry is that the same client was getting about 40 to 45 phone calls from their Google properties back seven, eight years ago, last month, they had over 1300 phone calls just under Google properties. So as you’re aware, owning an SEO company, local search is everything right now. Not only is Google critical, but one of the points I want to make sure we get across today is to spread it across other review sites as well. And we found tremendous success around the country, with law firms that not only focus on Google, but spread their love to Yelp, spread it out to Facebook, put it on Avo, put it on lawyers.com, and you and it’s a lot easier to do that with a software that has one dashboard that you can monitor all that, and then you could share all of that across social media. Let
Seth Price 9:39
I push back on this for a minute. Look, I struggle with it. This is, I don’t have an answer, but you know, they, they. It sounds great to say, hey, you should spread the love, but it’s so hard to get a Google review. And given that Avo, unless you have a paid profile, isn’t even showing the contact information. And given. That, you know, Yelp in certain markets doesn’t get a lot of love outside of like the Silicon Valley, you know, the California markets. You know, is, you know, it sounds great, or is this something an ongoing thing, or just enough to make sure that you have a baseline, you know, what is the advantage of filling the beast with these compared to the value of the Google review, where you know they’re looking for the cadence of reviews, they’re looking for numbers and quality all these things is, is there really value getting them? I’m pushing back to say, what is the value of going to these other platforms, and how have you played that out?
Krystal Burroughs 10:40
So Seth, I can, I can speak to this in and in a kind of a two part on this, you’re 100% right on the cadence. I would rather see a client get one review per week every week, rather than get, you know, 20 in one month and nothing for six months. So always that is top responding to the reviews is critical that I could go an hour on that one. Interject.
Seth Price 11:05
Do you think that there’s any if you’re trying to challenge a negative review? Does it make it harder to bring it down if you respond versus trying to get a nonlegitimate review removed before responding?
Krystal Burroughs 11:18
We always tell clients to put a pause on so if you want to have a review removed, you’re flagging it for a violation. Never respond to that review. Always go through the process before you respond. We tell people when you respond to think about it like this, you’re responding to a potential future client. You’re not responding to the person who’s upset with you. They’re never going to be a client again anyway. So always think about it in that frame, and the way that you respond to that review is for a future potential client.
Seth Price 11:48
Couldn’t agree more. I think that that’s brilliant. The piece that I am always looking for, you know that I’m always struggling with in this world, has been telling people, Hey, it’s a 24-hour rule, wait for your, you know, emotions to calm down, because this is like your bar license is still in line. You don’t want to make it worse by agitating that person. Plus, if you think it’s a nonlegitimate review that you want to get removed, you certainly want to put a buzz on it, in my opinion, as well as yours. So, you know, it’s all of that together. But do you see real value? I’m pushing back to say what you know, are you seeing any clients where there’s meaningful case acquisition from these other tools, where you’re spreading the love on reviews?
Shaun Burroughs 12:37
We absolutely are. So would you like to, yeah, so we’ll so we’ll talk about that. So a couple of different things, and this is new to all of us, but if you go out and search your own law firm or any other law firm let’s just use chat GPT, for example. You know, Pew Research last month just came out and said that 23% of adult Americans utilize chat GPT, so you can search for what’s the best law firm that has the best reviews. Ironically, and there may be a reason for this, you’re not going to get results that come through Google. You only get results that come from third parties. I was shocked when doing this research on Seth on something like Super Lawyers, for example, which you may, may or not agree that’s a directory you want to pay for, you know, or do the free version. But that’s popping up. That popped up on both perplexity, and it also popped up on chat GPT when I ran that search a couple of weeks ago. And some
Seth Price 13:31
of it, I’m guessing, shockingly, Gemini probably takes more advantage of, right? So, so, like, you know, you’re sort of seeing that. That’s one of the reasons why I was, I feel like Google actually pushed back on ChatGPT content so hard on the SEO side, as they were not investors in this. They didn’t want to, they’re not looking for that. Again, the world is evolving quickly. So is the review world, because at some point, if they keep showing nonsensical Yelp reviews that don’t give a true picture of stuff. Chat GBT is going to learn that it’s not particularly valuable, and that’s one of the reasons why when I get the question like, you know, what should I do to show up on chat GBT? It’s a moving target right now. We don’t know where that’s going to stop. And so, you know, putting a ton of resources into something right now, you know, you want to be the best practice of SEO generally pays dividends. But it is, you are correct. Things like Super Lawyers and other directories short term have had a huge bump. Curious to say where that stays long-term, yeah,
Shaun Burroughs 14:32
Even this morning, Seth lawyers.com and Justina pulled up, right? So, so, and you know that’s, and that’s a good, solid, basic foundation for SEO. There,
Seth Price 14:41
They also show up in Google search results. So it’s not like, you know, they just are extremely powerful. So that’s a couple of sorts of review things. I just want to get your guy’s thoughts on it. So when, when sculpting reviews, what are your thoughts? You know? Google made a big deal out of gateways, not wanting people to sort of put, you know, put a, you know, a pre-question on the website. Did you have a good experience? And only Yes, only yeses get reviews that that’s not new news, but what are your thoughts on the piece? Clearly, you can’t incentivize reviews based on guidelines. But law firms, and we’ve talked a little bit about this offline Sean law firms, very often want to incentivize their staff to be motivated to make the ask. Ironically, I got a call from a New York Times reporter last weekend. There’s an article about the mass tort space and whether intake people should be incentivized to sign cases. And my philosophy was, I don’t do a lot of that, but I also don’t have a problem with it, because, at the end of the day, the law firm is going to determine the viable case, regardless of whether somebody signs it up in real-time. Pivoting back to this, what are your thoughts on incentivization bonuses or some sort of, you know, lottery to remind and incentivize people that this is an important thing for the firm?
Shaun Burroughs 16:10
Absolutely, I’ve seen it all Seth, and probably, you probably have to, so some of the best case studies, I should say, was when you do a contest and you get people excited, and then they realize they can do it, and then the contest is gone and they’re not doing it anymore. There’s an opportunity there for coaching, for your staff, to make sure that it’s part of the expectation, it’s part of their job, right? But as far as compensating for every review that comes in, if you’re going to compensate, that’s a huge debate out there. I’ve seen people do $25 for review to $100 for review. I haven’t seen much higher than that. But the one thing I would strongly recommend is if you’re going to compensate for it, get something out of it. So what we try to coach the law firms we work with is make sure, if you’re going to get compensated, make sure they use keywords that mention the employees, that mentioned the firm that mentioned the type of case, it was because all of those, you know, in the Google algorithms that helps local search as well as traditional SEO. So, it really is a coin toss on whether you want to compensate, because I have law firms that are hands down, absolutely not. It’s part of your job. But the law firms that go a little bit towards it, I find that they do at the end of the day, they do have better results set, right?
Seth Price 17:22
But, well, so crystal. I mean, to me, part of what I’ve seen is that nothing works forever. It’s, you know, and it’s sort of mixing it up so that if there is a contest one month, well, if you know you’re not going to win the contest, you’re out. Maybe a weighted contest where every review gets a lottery ticket, or, like, the NBA Draft, but like, what have you seen as sort of the most successful combination? Understand that you may have to continue to mix it up, but any incentivization programs or just gimmicks that have worked well at law firms in order to sort of get people galvanized on this issue?
Krystal Burroughs 17:56
So I think the biggest thing that I would say as far as the continuum of it working is feedback is critical. So not just asking for those reviews. When you let someone know that you actually want to hear their voice, they are much more incentivized to give you a review. So by asking a client throughout the process of their case, particularly pi, because of the length of it, you’re almost guaranteeing in that couple-year span of being with that client, you are going to get a review from them. The beauty of someone like that. If they give you a Google intake, then you can go back and ask for that lawyers.com, that Yelp review, or that Facebook review. So having that initial start out with I want to hear from you and change it up. So when so we recommend it to clients. You know, in the beginning, they have very little to say to you, a happy, sad face. Was it great or was it terrible? Let us know. And then beyond that, it’s like the constant check-in. And then once you’re getting that positive feedback, then you know, you can send them on to those review sites without feeling concerned that you’re asking someone you have no idea how they actually feel about you for a review.
Shaun Burroughs 19:07
I mean, yeah, go ahead, that’s it. That’s a good point. But you know, you know, to get a Google review, you need a Gmail email, right?
Seth Price 19:14
So, right? I was just saying, And the corollary is, do you send people to Yelp unless you know they’re an active Yelper because otherwise, these reviews are just going to be, you know, put below the fold.
Shaun Burroughs 19:23
So depending on the client and where they’re located, our West Coast clients, we do have Yelp as a secondary and sometimes third after Facebook. So utilizing a software reputation management software, you can have as many review sites as you want, we recommend no more than four. But if someone doesn’t have a Gmail account, wouldn’t you rather get a BBB or a Facebook and a Yelp instead of losing the review altogether? And we’re finding that way. That’s how we grow those other directories and those other review sites outside of Google.
Seth Price 19:54
I’ll sort of, you know, bring, bring back, and sort of wrap up with, sort of, I think, one of the most interesting. Things that’s happened of late, which is, you know, we’ve seen Google focus on reviews for the first time, people who talk about fake reviews for a long time. I’m sure you’ve seen people that are battling it in Florida, where you see people doing 1000s of reviews, and you’re just like, you know, they’re all from out of state, or people the mega firms opening new offices where all the reviews are coming from Florida, those types of things. So Google clearly said, Hey, we know that this is a problem and we want to clean it up, because with the advent of ChatGPT, all of a sudden, these Google reviews are a differentiator, and they need to be trusted. So obviously, you talked a lot about, I think we’ve talked about offline people being labeled with that scarlet letter of, you know, bad reviews on the site. Like, nobody wants to have that. But, you know, one of the things that I noticed, and we talked a little bit prior, prior to this, this podcast, was that in the whole kerfuffle of the quote, unquote, you know, glitch that I think my theory, which is not shared by a lot of the glitterati of local search, is that Google, whether intentional or not, showed us they know where the dubious reviews are, that a lot of reviews. There were two issues. Right review count? Yeah, they’ll figure out how to count. But what we saw was that Google knew where dubious reviews were, where there were patterns, and while they may have come back now, to me, this is analogous to the spammy links from years ago. They’re saying we know where this is. Continue to do this at your peril. What are your thoughts and what did we learn from the glitch?
Shaun Burroughs 21:40
Yeah, no doubt. Well, the one thing I see is consistency, right? If you’re a law firm that’s getting two a week and all of a sudden you start getting 20 a week, that’s going to throw a flag. The other thing that has historically been around, and I’ve seen companies outside of the legal industry lose all their Google reviews overnight, is they would do something innocently, like taking an iPad and putting it at the front desk of one of their offices and Google knows the IP address. So if you’re trying to get Google reviews, you might get a handful of them, but before you know it, you can get flagged and you can lose those as well. So those are the two huge takeaways. So is there anything else Krystal that you saw?
Krystal Burroughs 22:15
And we’ve seen it with some of our clients that have call centers. For instance, they have multiple locations the call centers at one location intakes, asking for all the reviews that one location, outside of all the other locations, is getting dozens a week, whereas the other locations, maybe you’re only getting one or two. It’s totally looking out of whack for Google. And we saw them pull down, so we know,
Shaun Burroughs 22:36
yeah, and they were pulling they were pulled down.
Seth Price 22:38
Yeah, right. And so I just think that this is like there was a lot to be learned from this and understanding. Some people got reviews back. Many people did, but to me, they weren’t. You know, my co-host on the law firm blueprint, had 14 disappear. I think most of them came back. They were all done in a conference room out of state with other lawyers, right? Yeah, you knew. And looks great. They came back. But Google has circled this and said, I think at some level, they’re saying, Here’s a baseline. We know what’s dubious, and what’s not. But going forward, if not, we don’t know. For all we know, there will be some sort of, you know, penalty going, you know, looking back. They just weren’t ready for it there. But certainly, I think the buyer beware right now because those spikes are being, you know, they clearly understand it. They’re seeing it. And the data that we got across trader clients was glaring in that this was not like, yes, there’s a glitch. I get it, but the glitch was exposing that they are now looking very carefully at those patterns that other local geeks have seen for years. You know, somebody said, Oh, look at this. And I’m like, Oh, I never realized that a friend had his entire staff review my firm. Did I ask for it? No, but like 10 people out of state all reviewed a profile, you know, within, within a, you know, I don’t always have an IP address, but, like, there are now 1000s of reviews, so it’s just a small number, and you forget about it. You think you’re squeaky clean. And yet, there’s always, you know, there’s always weird stuff from the past that, you know, in the link world. That was when I went through a disavow period. You know, I kind of get the impression Google is going to punt and look at stuff going forward, but I think they’ve sort of tipped their hat that they have, they have focused on this and that they’re well aware of what is a pattern, what is not it was, it was definitely a shot over the bow.
Shaun Burroughs 24:34
I mean, I’m with you 100% on your thoughts. I mean, I think you’re spot on with that Seth, um, well, I know, I know we’re a little tight on time, but there’s a couple of other things I want to talk about. You can have a lot of great reviews, but at the end of the day, if they’re not showing up in maps unless someone’s searching for your law firm, you’re not going to be found, right? So the goal for local search, right? Google business profiles, let’s get seen. So I know this isn’t an SEO class because you guys are the experts in it, but we’re. What we have noticed is our law clients that are taking questions doing Google, questions they’re putting they’re posting to Google, the Q and A is big, and Q and A’s didn’t really exist a year ago, as far as anything that’s showing up that we see in algorithms. And it’s that engagement, right? And we talked about those responses, you do want to ultimately respond to all reviews. But to our point earlier, because I’m trying to do some takeaways for you for your folks that are listening, you have to try to fix the issue first. Because people can go in and they do, they go in and they change that one star to a five star. So let’s provide excellent client service, and at the end of the day, you’re going to win at the end of the day.
Seth Price 25:39
So right? Well, I think it’s table stakes because if it’s not, that’s what the bad reviews come from. They’re going to come no matter what. Right. Some are going to be fictitious. Some will be competitors, but some are going to be legitimate. And looking at the sausage making, the sausage making is no good, or you have a weak link, you know, if you have 20 paralegals, that means you have a 20th worst paralegal. Like, what’s your quality control, like, and are you, you know, and knowing like looking introspectively rather than, I got a bad review. And, you know, how could this person do this too? Did I live up to expectations? And the truth is, very often somewhere in the middle.
Shaun Burroughs 26:13
And it’s true, it’s funny, we, and not that I would agree to this, but we are in a different industry. We had a client that had over 100 locations that we were managing, and they didn’t even care about the reviews that much. They wanted to know the feedback, and how their employees were doing, and I got a kick out of it. But you know what? Once, once their staff knew that they were being I don’t want to say wash, because that probably sounds bad, but once they knew that their client service, or customer service, in this case, was being monitored, the customer service went through the roof.
Seth Price 26:41
So, right, but look, to me, that’s a missed opportunity. Shouldn’t wait till the end of the thing is done. You get a negative review. That’s why, you know, we’re always looking at net promoter scores, and we’re sending out surveys, and look, the hardest thing is to find something that people will respond to. But if you’re doing great work, you know, the whole gateway concept goes away. Yeah, everybody’s a potential review now, also knowing where you have real issues, you know, look, some people are impossible to keep happy with anything in life, and sometimes you have real issues internally, but looking out for where your weak links are and constantly improving, I think it’s sort of fun, you know, hysterical that somebody’s using Google as that feedback. But if that’s the case, just send your own stuff out. Like it doesn’t know you like the idea is, if somebody’s gotten to the point where they’re leaving you a negative review at the end, that’s not a good place to be. And there are clients that come to me and they have a three, five rating, and I’m like, okay, like, you got to go look internally like No, no local expert is going to solve your job. No software, no software is going to miracle workers.
Seth Price 27:49
I tell people that all the time, yeah, exactly. Our job is to amplify what is there and minimize perhaps, you know, a blemish, but you know, if it’s not great, you know if it’s not great service. You’re, at the end of the day, not going to do it. And, you know, it’s funny, have you guys read Unreasonable Hospitality? One of the hot business books out there right now talks about 11 Madison Avenue and how it went from a great restaurant to number one in the world. And you know, it was champagne on my birthday. And some guy didn’t have a hot dog before leaving New York, and they ran out, got a hot dog, chopped it up, and put in corners in the parking meter when that was a thing. And all of that’s great, but part of that comes down to the resources of the firm. And if your paralegals have 150 cases in pre-lead, you’re not going to be able to give great service, and you’re going to see the reviews go down. If you’re at 80 cases per paralegal, then you could actually have a fighting chance to give great service and there, you know, and so part of it is resources allowed, and that’s from the top, based on how you’re going to allow that to be allocated.
Shaun Burroughs 28:54
Yeah, absolutely. And, you know, final thought on that, that is really why your firm, it doesn’t really matter the size of the firm. The automation piece is so key. We’re going to hope that our employees are providing great client service. But just by asking enough people, Seth, you get reviews. So having a system that you’re able to follow and track and respond to easily regardless of what company you use, I think is huge. So because, because, you know, I mean, we have one client, easily, five to seven, five to seven of their customers, clients, we save each month because we get feedback, right? We get feedback saying, hey, I haven’t heard familiar. I left the message and I’m not getting a response back. So where in the old days, those clients would just go to another law firm or just go away entirely, where today, we find that our clients are able to save clients every single month. And that’s not even talking about, as you know, the conversions on the front side, right? Because of social proof. Everybody wants to see what everybody else does. It’s a cultural
Krystal Burroughs 29:51
thing. To your point, if you’re if your employees are not doing their job, it’s going to be exposed so continually asking. Two and having that filter, so to speak, where you’re going to hear about it before Google hears about it, is always what we recommend because you need that line of communication if you’re really going to end up with someone who’s happy enough to give you that beautiful paragraph. Nobody wants just five stars. We need something said,
Shaun Burroughs 30:17
So with a nice comment, right? The comments convert stars are awesome. I’ll leave it with that.
Seth Price 30:20
That’s words to live by, right? You know you could do all the automation you want, but if the sauce-making is of high quality, it’s not going to produce that same loving paragraph, absolutely. Well, thank you so much, guys. I really appreciate the conversation, and hopefully get to connect it to some conference in the near future.
Shaun Burroughs 30:42
That sounds great. Thanks. Beth, you have a great day. Take care, Matt.
BluShark Digital 30:45
Thank you for tuning in to the SEO Insider with Seth Price. Be sure to check back next week for fresh insights into building your brand’s online presence. Episodes are available to stream directly on BluShark Digital’s website.
